Assortiment Optimisation ye mun ye?

Assortment optimisation ye discipline ye min bɛ o danfara in ɲɛnabɔ. A bɛ sigida kuntigiba bɛ min latigɛ, o ni kiliyanw bɛ min sɔrɔ tiɲɛ na tabali kan -, o siri ɲɔgɔn na kunnafonidilanw fɛ, kalan banbali fɛ, ani magan-dakun waleyali fɛ. Nin gafe in bɛ kuma a ye min ye, mun na fɛɛrɛ fanba bɛ dɛsɛ, a waleyacogo, ani a sɔrɔcogo sumani cogo.

Assortment Optimization vs. Assortment Planning: Danfara jumɛn bɛ u ni ɲɔgɔn cɛ?

A ka c’a la, o daɲɛ fla bɛ Fɔ ɲɔgɔn ma. U bɛ taabolo danfaralenw ɲɛfɔ minnu jɔnjɔn tɛ kelen ye.

Labɛnni bɛ a ɲɛfɔ i ka suguya ka kan ka kɛ cogo min na. Optimisation b’a to a bɛ - kɛ tiɲɛ na ani ka to ka ɲɛtaa sɔrɔ ni cogoyaw bɛ Changé.

Layɛrɛ saba minnu na Assortment Desizɔn bɛ Kɛ ka Tɔnɔ

Fiyeerekɛla fanba bɛ wari caman bila layini fɔlɔ la. Baarakɛcogo danfarabaw bɛ balo fila tɔw la.

Layer Stratégique: Fɛn min ka kan ka feere

Nin yɔrɔ in de la, kulu-dakun latigɛw bɛ kɛ: fɛn minnu bɛ fɛnmarayɔrɔ sɔrɔ, fɛn minnu bɛ kɛ ka fɛnw bila ɲɔgɔn na, olu bɛ balansi don cogo min na ni jamana ka fɛnw ye, ani kulu kelen-kelen bɛɛ jɔyɔrɔ ye min ye magan fɛɛrɛ bɛɛ lajɛlen na. Desizɔn minnu bɛ kɛ yan, olu bɛ kɛ ɲɛmɔgɔso la, minnu bɛ bila sugu kunnafoniw ni ɲɔgɔndan dantigɛliw fɛ, wa u bɛ Changé cycle janw kan.

Farati min bɛ o la : kunnafonidilanw faralen ɲɔgɔn kan, olu bɛ sigida caman ɲɔgɔnna fɛnw datugu. Fɛn min ka feereli bɛ sɔn jamana kɔnɔ, o bɛ se ka kɛ ko a tɛ baara kɛ ka ɲɛ maganw 40% kɔnɔ, ka baara kɛ ka tɛmɛ 30% wɛrɛw kan. Moyennes bɛ taamasiyɛn dogo.

Tactical Layer: A bɛ feere yɔrɔ min na ani a bɛ feere cogo min na

Tactical layer bɛ fɛɛrɛ baara ka kɛ yɔrɔ-labɛn kɛrɛnkɛrɛnnenw ye: maganw kulusi, planogramme dilanni, ani jago sariyaw. Nin yɔrɔ in de la, assortment bɛ kɛ sigida tiɲɛ na - duguba magasin min ka ca -density high-density urban magasin kɔnɔ, yɔrɔ gɛlɛyaw, senna taamacogo, ani sannikɛlaw ka cidenyabaara tɛ kelen ye ka tɛmɛ dugu kɔkan cogoya kan.

Farati : latigɛ minnu bɛ kɛ nin hakɛ in na, olu bɛ tali kɛ hali bi kosɛbɛ miiriliw la sanni ka da magan-dakun taamasiyɛn lakikaw kan. Assortiments bɛ se ka kɛ ka ɲɛ-u sigiyɔrɔma papiye kan k’a sɔrɔ u bɛ to ka caya cogo jugu la waleyali la.

Operational Layer: Fɛn min bɛ se kiliyan ma tiɲɛ na

O yɔrɔ de la assortment optimisation bɛ ɲɛ sɔrɔ walima a bɛ dɛsɛ ni dususuma ye. Baarakɛcogo layini bɛ tiɲɛ farikoloma jira kiliyanw bɛ min sɔrɔ : fɛn minnu bɛ fɛnmarayɔrɔw la, ni planogrammes bɛ kɛ ka ɲɛ, ni promotions bɛ ye, ani ni stockouts bɛ minɛ ka ɲɛnabɔ joona.

Ni waati lakika-yeli tɛ magan waleyali la, sanfɛla latigɛ bɛɛ ye jateminɛ yɔrɔ dɔ ye. Teknolojiw i n’a fɔɛntɛrinɛti kan etajɛri sɛbɛnwani IoT sensɛriw bɛ baara kɛ ka caya walasa ka nin yecogo danfara in datugu - ka shelf cogoyaw minɛ u yɛrɛma sanni ka u jigi da bololabaarakɛlaw ka jateminɛw kan minnu tɛ kɛ tuma caman na fo u tɛ se ka wale kɛ.

Mun na laadala suguya caman ɲɛnabɔli bɛ dɛsɛ

Assortment fɛɛrɛ fanba labɛnna ka ɲɛ- papier kan. U bɛ tiɲɛ yɔrɔ min na waleyali la, o de filɛ nin ye.

Dɛsɛ cogoya 1: Tariku kunnafoniw bɛ ɲɛ ka tɛmɛn waati tɛmɛnenw kan

Feere tariku b’a fɔ i ye kiliyanw ye min san cogoyaw la minnu tun bɛ yen o waati - ni suguya min tun bɛ sɔrɔ, sɔngɔ minnu tun sigilen bɛ. A tɛ se k’a fɔ i ye kiliyanw tun b’a fɛ min na nka u ma se ka min sɔrɔ. Teliya-yɔrɔ minnu bɛ taa teliya la, waati min na ŋaniya dɔ bɛ bɔ ka jɛya tariku kunnafoniw kɔnɔ, a ka c’a la, wale kɛli finɛtiri tɛmɛna kaban.

Dɛsɛ cogoya 2: Desizɔn minnu bɛ kɛ cɛmancɛ la, sigida tiɲɛni

Ni assortment latigɛw kɛra pewu sigiyɔrɔba la, store-level nuance bɛ sɔrɔ averaged away. Fɛn min feereli ka dɔgɔ jamana kɔnɔ, nka a ka baara ka bon magan suguya kɛrɛnkɛrɛnnenw na, o bɛ se ka bɔ a tɔgɔ la. Planogramme standardisé bɛ sɔrɔ ka bila maganw kɔnɔ minnu ka tabali hakɛw ni sannikɛlaw hakɛ tɛ kelen ye kosɛbɛ.

Dɛsɛ cogo 3nan: Donanw ka silow bɛ latigɛ dafabaliw lase

Fiyeere jɛkuluw bɛ kunnafoniw dilan sistɛmu caman kɔnɔ - yɔrɔ-feere, fɛnmara, kantigiya, e-jago, ani magan kɔnɔ sensɛriw. Jateblaw ɲɛmɔgɔw bɛ baara Kɛ ka Bɔ kunnafonidilan kelen na. Supply chain bɛ baara kɛ ka bɔ dɔ wɛrɛ la. Magan baarakɛcogo ka bɔ tila sabanan na. O hakilinaw si tɛ dafa, wa latigɛ minnu bɛ kɛ ka bɔ silo kelen o kelen na, olu bɛna gɛlɛyaw lase minnu bɛ ye silo wɛrɛ kɔnɔ dɔrɔn.

Dɛsɛ cogoya 4nan: Planogramme sariya labatoli ka dɔgɔ ni ɲɛmɔgɔso ka miirili ye

Planogramme bɛ nafa di dɔrɔn ni a kɛra ka ɲɛ ani ni a kɛra cogo basigilen na. Fiyeerekɛyɔrɔ fanba la, sariya labatoli hakɛ bɛ danfaraba don maganw kɔnɔ - ani a ka c’a la, ɲɛmɔgɔso tɛ o dɔn fo n’a suman. N’i ​​bɛ ka fɛn dɔ ka baara kɛcogo jateminɛ ka da feereli kunnafoniw kan, nka o fɛn in bɛ bay jɔyɔrɔ jugu la i ka maganw 20% kɔnɔ kabini kalo saba, i ka baarakɛcogo kunnafoniw tɛ se ka da u kan. Faamuyalicogo min na shelf data bɛ lakurayali siɲɛ camanbɛ siri k’a ɲɛsin o sumanikɛlanw tiɲɛni ma.

Dɛsɛ cogoya 5: Omnichannel Signals bɛ taa kalanbaliya la

Ɛntɛrinɛti kan, kiliyanw ka kɛwalew ye hakili suguya caman sɔrɔyɔrɔ ye, farikoloɲɛnajɛla feerekɛlaw fanba tɛ minnu jate. Zero-jago ɲininiw i ka e-jagokɛyɔrɔ kan, o b’a jira i la tigitigi kiliyanw bɛ min ɲini, i tɛ min ta. Sanni kɛcogo minnu ka bon-bɔrɔsi, minnu ka dɔgɔ-, olu bɛ ɲinini jira min bɛ se ka kɛ sababu ye ka -magasin jateminɛ kɛ sani fɛn caman tigɛli ka kɛ. Kunnafonidila min bɛ fɛn dɔ ɲini ɛntɛrinɛti kan, k’a sɔrɔ a tɛ sɔrɔ, ka bɔ yen, o tɛ kunnafoni si bɔ in-store system - kɔnɔ nka o kunnafoni sɔrɔbaliya yɛrɛ ye taamasiyɛn ye, n’i ye taabolo jɔ walasa k’a minɛ. A daminɛ ye k’i ka ɛntɛrinɛti ɲinini ni ɲinini kunnafoniw siri i ka kulu bolodacogo baarakɛcogo la, hali ni a kɛra cogo labɛnbali la.

AI bɛ Assortment Desizɔnw ɲɛ ka taa a fɛ cogo min na

Bololabaara suguya ɲɛnabɔli magan kɛmɛ caman kɔnɔ ani SKU ba tan ni tan kɔnɔ, o sera dan ma, jatebɔsɛbɛnw ni waati ni waati seginnkanniw bɛ se ka min dɛmɛ. AI bɛ dɛmɛ don cogo kɛrɛnkɛrɛnnenw na, minnu bɛ se ka suman.

Store-nivo ɲinini fɔcogo.Laadalata fɔcogo bɛ baara kɛ pankarti walima kulusi hakɛ la. Masina kalan misaliw bɛ se ka jateminɛw lawuli magan kelen-kelen bɛɛ la ani SKU hakɛ la, ka jatebɔ kɛ sigida koɲɛw kan - sigida jamanadenw hakɛ, ɲɔgɔndan kɛrɛfɛ, waati mikoro-taamaʃyɛnw - minnu modeli belebelebaw bɛ u cɛmancɛ la. O granularité in de bɛ localized assortment decisions kɛ lafasali ye sanni ka miiri.

SKU ka hakililatigɛ.Fɛn bɛɛ tɛ a yɔrɔ sɔrɔ. AI misaliw bɛ se k’a dɔn SKU minnu bɛ ka shelf real estate ni inventory capital dun k’a sɔrɔ u ma segin ka kɛɲɛ ni ɲɔgɔn ye - ka jatebɔ kɛ margin contribution, substitution effects, ani basket impact kan. Danfara kɔrɔlen bɛ slow-movers cɛ minnu bɛ baara kɛ niche kantigi ye ani slow-movers minnu tɛ baara kɛ ka ɲɛ dɔrɔn. AI bɛ se ka danfara don o fila ni ɲɔgɔn cɛ hakɛ la, bololabaara sɛgɛsɛgɛli tɛ se ka min kɛ.

Sɔngɔko dinamiki ani promotion alignment.Assortment decisions tɛ yen u danma ka bɔ sɔngɔko la. AI-bolisɔngɔko dinamikibɛ se ka laseli baara ni suguya caman kɛcogo bɛn ɲɔgɔn ma waati yɛrɛ la - ka dɔ bɔ bɛnbaliya la min tun labɛnna ani kiliyanw bɛ jaabi min di tiɲɛ na etajɛri hakɛ la.

Fagali kɔlɔsili.Ɔridinatɛri yeli ni sensɛri kunnafoniw bɛ se ka planogramme deviations dɔn k’a sɔrɔ u ma kɛ ni bololabaarakɛlaw ka jateminɛ dafalenw ye. Ɲɛtaa minnu kɛra sanshelf label fɛɛrɛbɔye otomatiki shelf-jamana kɔlɔsili kɛ fɛn ye min bɛ se ka sɔrɔ ka taa a fɛ cɛmancɛ-feerelaw fɛ, cakɛda belebelebaw dɔrɔn tɛ.

A Duuru-Sɛbɛnni hukumu min bɛ kɛ ka ɲɛsin waleyali ma

Fiyeerekɛla fanba b’a dɔn ko assortment optimisation koɲɛw bɛ yen. Mɔgɔ damadɔw de bɛ ni daminɛyɔrɔ jɛlen ye. O karamɔgɔya in dabɔra walasa baara ka se ka baara kɛ ni a ye cogo o cogo.

1nan : Aw ye aw ka sisan suguya jateminɛ

Sani aw ka fɛn o fɛn kɛ ka ɲɛ, aw bɛ basigi lakika dɔ sigi sen kan. Aw ka sisan stockout hakɛ ye mun ye ka kɛɲɛ ni kuluw ye ani ka kɛɲɛ ni magan ye? SKU jumɛnw bɛ ka feereli decile duguma sɔrɔ sen kɛrɛnkɛrɛnnen kelen na? Danfarabaw bɛ min suguya bolodalenw ni etajɛri sɔrɔli yɛrɛ cɛ? N’i ​​ma se ka nin ɲininkali ninnu jaabi ni kunnafonidilanw ye minnu bɛ se ka da u kan, o yɛrɛ de ye sɔrɔ nafamaba ye - ani taamasiyɛn ye ka wari bila yecogo la ka sɔrɔ ka wari bila optimisation baarakɛminɛnw na. A sigilen donbasigilen ROI jatebɔbɛ se ka dɛmɛ don ka hakɛ jateminɛ yɔrɔ min na, nɔ bilalenw ka ca yɔrɔ min na, sani i ka i yɛrɛ bila fɛɛrɛ o fɛɛrɛ la.

2nan : Aw ye aw ka magan kuluw ɲɛfɔ

Butigi bɛɛ man kan ka taa ni fɛn suguya kelen ye, nka suguya min ɲɔgɔn tɛ pewu magan kelen-kelen bɛɛ la, o tɛ se ka ɲɛnabɔ baarakɛcogo la. Magasinw kuluw sigili bɛ o dantɛmɛnenw dantigɛ ni yɔrɔw kuluw ye minnu ka ɲininiw cogoyaw bɛ ɲɔgɔn bɔ kɔrɔ la. Clustering nafama bɛ jɔ sanni kɛcogo lakika kan - segiw dabɔcogo, kulu teliya, sannikɛlaw ka cidenyabaara kɛcogo - tɛ jamanadenw hakɛ jateminɛlenw kan. Fiyeerekɛla fanba bɛ baara kɛ ni kulu naani fo seegin ye, ka kɛɲɛ ni ɛntɛrinɛti hakɛ ni u cogoya suguya caman ye. Jateden ɲuman ye min ye, kulu kelen-kelen bɛɛ bɛ taama cogo wɛrɛ la tiɲɛ na fo ka se ka fɛn dilannenw misali danfaralen dɔ wajibiya.

3nan : Aw ye aw ka kunnafonidilanw fara ɲɔgɔn kan

Assortment optimisation ka ɲi dɔrɔn i n’a fɔ data minnu b’a balo. A dɔgɔyalenba la, i mago bɛ SKU-nivo feereli kunnafoniw na magan kelen-kelen bɛɛ la ni kalo 12 tariku ye a dɔgɔyalenba la, sisan fɛnmarayɔrɔw hakɛw, ani fɛn dɔw bɛ sɔrɔ fɛnmarayɔrɔw la. Ɲininkali min ye ko shelf kunnafoniw bɛ minɛ cogo min na - hali ni bololabaarakɛlaw ka kunnafoniw fɛ, ESL sitɛmuw fɛ, walima IoT sensɛriw fɛ - o bɛ nɔ bila kunnafoniw kuraya n’u dannaya la k’a ɲɛsin u yɛrɛ ma. Faamuyali min bɛ kɛɲɔgɔndan suganditaw ka ɲɛsin shelf data capture maye desizɔn ye min bɛ se ka kɛ joona joona. Donanw jɛli dafalen tɛ wajibi ye ka daminɛ - nka i ka kan k’i ka kunnafonidilanw ka danfara ni u ka latɛmɛni faamuya sani i ka da a bɔli la.

4nan : Aw bɛ Optimization Rules ani Guardrails sigi sen kan

AI modɛliw ni optimisation algorithmes mago bɛ dantigɛliw la. Desizɔn bɛɛ man kan ka kɛ otomatiki ye. A ɲɛfɔ ka jɛya ko latigɛ minnu bɛ se ka boli u yɛrɛma - i n’a fɔ fɛnw falen-falen-minɛnw SKUw -teliyaba - ani minnu bɛ hadamadenw ka seginnkanni wajibiya, i n’a fɔ ka fɛn dɔ bɔ kulu dɔ kɔnɔ. Garadiw fana bɛ mɔgɔ tanga filiw ma minnu bɛ kɛ otomatiki sistɛmuw fɛ ni kunnafoniw ma dafa. Misali min bɛ kɛ tuma caman na : algorisimu dɔ bɛ ladilikan di ka fɛn dɔ bɔ yen bawo a feereli ka dɔgɔ, k’a sɔrɔ a sababu yɛrɛ ye stockouts basigilenw ye minnu feereli kunnafoniw tɛ danfara don ni ɲinini dɔgɔyali ye.Sɔngɔ ni sɔrɔli jiracogo filiwye baarakɛcogo dɛsɛcogo ye min bɛ tali kɛ o la, min nafa ka bon ka faamuya sani otomatiki ka don sen kan.

5nan : Sumani kɛ, ka kalan kɛ ani ka segin-ka-bɔnye kɛ

Assortment optimisation ye wale ye min bɛ taa ɲɛ, a tɛ kɛ waati kelen-poroze ye. Aw ye seginnkanni fɔcogo sabatilen sigi - kalo saba o kalo saba a dɔgɔyalenba la walasa ka fɛɛrɛ tigɛlenw latigɛ, kalo o kalo walasa ka fɛɛrɛw ladilan. Aw ye hakilinata-jɛkuluw jɔ cɛmancɛ-kalanso jɛkuluw ni ɲɔgɔn cɛ ani ka -dakun baarakɛcogo kunnafoniw mara. Aw bɛ bolodacogo kelen-kelen bɛɛ minɛ i n’a fɔ kɔrɔbɔli : aw bɛ hakilina dɔ sigi sen kan, ka fɛn dɔ Changer, ka a kɔlɔlɔw suman, ka baara kɛ n’o kalan ye sɛgɛsɛgɛli nata la. Jɛkulu minnu bɛ nafa caman Bɔ o wale in na, olu tɛ baarakɛminɛnw ye minnu ka ca kosɛbɛ. Olu de ye delina jɔ ka kalan sɔrɔ kunnafonidilanw na tuma bɛɛ.

KPI wɔɔrɔ ye ka ɲɛsin suguya caman sumani ma

Aw bɛ mɛtɛrɛ wɔɔrɔ bɛɛ lajɛ magan hakɛ la, aw kana tugu ɲɔgɔn na dɔrɔn. Réseau-nivo moyennes bɛ to ka maganw dogo gɛlɛyaw ka jugu yɔrɔ minnu na - ani yɔrɔ minnu na optimisation chances belebelebaw bɛ yen.

Assortment Optimization Across Ɛntɛrinɛti ni farikolo siraw kan

Fiyeerekɛlaw fɛ minnu bɛ baara kɛ farikolo ni nizɛri siraw fɛ, suguya caman latigɛw tɛ se ka ɲɛnabɔ u dan na.Feerekɛyɔrɔ laminifɛn caman Changé : kiliyanw bɛ taa siraw ni ɲɔgɔn cɛ ka ɲɛ, wa kunnafoniw minnu bɛ bɔ sira kelen-kelen bɛɛ la, olu bɛ se ka kunnafoni di latigɛw kan tɔ kelen kɔnɔ.

Ɛntɛrinɛti kan i n’a fɔ assortiment signal.Zero-jago ɲininiw i ka e-jagokɛyɔrɔ kan, o ye fɛn suguya caman jiralan ye - kiliyanw b’a fɔ i ye tigitigi u b’a fɛ min na, i tɛ min ta. Sanni kɛcogo caman-navigatɛri, dɔgɔman-sanni kɛcogo bɛ se ka fɛnw jira, kiliyanw b’a fɛ ka minnu jateminɛ u yɛrɛ ma sani u ka sanni kɛ, o bɛ nɔ bila in-magasin kɔnɔ. Ka kɛɲɛ niMcKinsey ka ɲininiw kɛra, sisan feerekɛlaw 70% ni kɔ bɛ mɔgɔ yɛrɛ ka ko kɛlenw makɔnɔ - jigiya min bɛ tali kɛ fɛn dilannenw sɔrɔli la i n’a fɔ kumaɲɔgɔnya.

Assortiment unifié vs. danfaralen.Ni i ka ɛntɛrinɛti ni -magasin suguyaw ka kan ka bɛn ɲɔgɔn ma, o bɛ bɔ i ka magan cogoya la ani kiliyanw ka kɛwalew la. Assortment kelen bɛ baara nɔgɔya ani ka ɲinini kunnafoniw saniyalenw dilan, nka a bɛ magan farikolomaw wajibiya u ka ɛntɛrinɛti gafesɛbɛn dɔ ka gɛlɛya ta, min cogoya fanba tɛ se ka minɛ. Fɛɛrɛ danfaralen - min kɔnɔ, maganw farikoloma bɛ taa ni curated, high-velocity core ye k’a sɔrɔ ɛntɛrinɛti kan bɛ kɔ jan - minɛ, o bɛ baara kɛ ka ɲɛ ni kan fila bɛ baara kɛ sanni cidenyabaara danfaralenw na tiɲɛ na. Desizɔn sigicogo ka nɔgɔn: ni kiliyanw bɛ to ka ɲinini kɛ ɛntɛrinɛti kan ani ka fɛn caman sɛmɛntiya -magasin kɔnɔ, ɲɔgɔndan nafa ka bon. Ni ɛntɛrinɛti ni -magasin sannikɛlaw ye lamɛnnikɛlaw danfaralenw ye kosɛbɛ, danfara bɛ se ka kɛ ka ɲɛ.

A ka kan ka daminɛ yɔrɔ min na.Donda min bɛ se ka kɛ kosɛbɛ, o ye ka i ka e-jago zeru-jago ɲinini kunnafoniw siri i ka kulu bolodacogo lajɛ la. Fɛnɲɛnɛma kura si man kan - ɲinini ɲininkali dɛsɛlenw kalo o kalo ka taa ni u ye, minnu lajɛra kulu ɲɛmɔgɔw fɛ, o bɛ se ka suguya danfaralenw bɔ kɛnɛ kan, minnu tɛna bɔ -magasin feereli kunnafoniw kɔnɔ abada. Pariring nin nishelf-nivo data minɛcogo ɲɛnabɔlenmagan farikolomaw kɔnɔ bɛ sira datugulen dɔ da ɛntɛrinɛti taamasiyɛnw ni maganw kɔnɔ -maganw waleyali cɛ.

Nin bɛ cogo min na waleyali la

Nin ko ninnu b’a jira cogo min na assortment optimisation sariyakolow bɛ sirataama feerelikɛyɔrɔw cogoyaw bɛɛ la. Ninnu ye misaliw ye minnu bɛ ɲɛfɔli kɛ, u tɛ sosiyete kɛrɛnkɛrɛnnenw ka ko kɛlenw sɛgɛsɛgɛli ye.

Dumunikɛyɔrɔ : sigida ɲinini masirili kunnafonidilanw bɛɛ lajɛlen kɔnɔ.Marabolo ka dumunifeere cakɛda dɔ bɛ suguya caman boloda ni suguya kunnafoniw ye minnu faralen don ɲɔgɔn kan. Siya dumuni suguyaw - baarakɛlaw barikama minnu bɛ sigida kɛrɛnkɛrɛnnenw na - olu tɛ jira ka ɲɛ tuma bɛɛ bawo u feereli bɛ dɔgɔya ni u sirilen don ka se pankarti hakɛ ma. Cluster-based approach min jɔlen bɛ basigi lakika sigicogo kan, o b’a jira ko min tun bɛ i n’a fɔ suguya ɲinini dɔgɔya magan kulu dɔw kɔnɔ, o nɔ na, ​​o tun ye sigida kunnafonidilanw dalajɛ gɛlɛya ye. Ni i ye o maganw ka jatebɔsɛbɛnw ladilan walasa ka sigida sanni kɛcogo jira, o bɛ danfara datugu. Fɛn min bɛ se ka kɛ, o tɛ fɛɛrɛ kura ye - a bɛ ɲinini kunnafoniw faranfasi ka kɛɲɛ ni magan ye sanni ka kɛ pankarti ye. Yecogo ɲuman baarakɛminɛnw fɛ i n’a fɔɛntɛrinɛti kan fɛnw bilayɔrɔw la dumunikɛyɔrɔw labɛ dɛmɛ don sumani kɛcogo la min bɛ senna, n’o ye k’a dɔn n’o suguya ladilanlenw bɛ ka waleya tiɲɛ na.

Mode: long-tail SKU ɲɛnabɔli.Fini kɛrɛnkɛrɛnnen feerela dɔ bɛ SKU ba caman ta minnu bɛ baara la waati kɔnɔ. Nafolosɔrɔko seginnkanni b’a jira ko sɛnɛfɛnw hakɛ yɔrɔba dɔ bɛ sɔrɔ hakɛ fitinin dɔ bɔ min tɛ bɛn ɲɔgɔn ma, k’a sɔrɔ a bɛ bolodacogo, fɛnw maracogo ani fɛnw falenfalen nafolo ta. Sɛgɛsɛgɛli bɛ baarakɛbaliya kulu fila fara ɲɔgɔn kan: SKU minnu tɛ ni kiliyan kantigiw ye minnu bɛ se ka dɔn ani yɔrɔ jugu-ka se-marabolo dɛmɛni ma, ani SKU minnu hakɛ bɛɛ lajɛlen ka dɔgɔ nka u ka segin-ka-bɔnye hakɛ ka bon sannikɛlaw ka yɔrɔ kɛrɛnkɛrɛnnen dɔ cɛ. Jɛkulu fɔlɔ bɛ ban dɔɔnin dɔɔnin. Filanan bɛ mara ni yɔrɔ tilacogo ladilanen ye. O kɔlɔlɔ ye danfara gɛlɛn ye min waleyali ka nɔgɔn wa a tɛ kɛ sababu ye ka latigɛ sɛgɛn lawuli etajɛri hakɛ la.

Convenience retail: waleyali teliya i n’a fɔ danfaralan.Cakɛda fitinin-format convenience cakɛda bɛ baara kɛ yɔrɔw la, sen kɛrɛnkɛrɛnnen kelen-kelen bɛɛ ka ca-stakes ani stockout musaka bɛ bonya ni inventory buffers dɔgɔmanw ye. Dantigɛli tɛ assortment plan ye - o ye waati ye stockout kɛli ni magasin jɛɲɔgɔn dɔ ka jaabi cɛ. O danfara dɔgɔyali ni otomatiki ye, sanni ka i jigi da bololabaarakɛlaw ka sɛgɛsɛgɛli bolodalenw kan, o bɛ nɔ bila -magasin kɔnɔ sɔrɔli la, ka ɲɛsin -margin impulse suguya caman ma.

Ɲininkali minnu bɛ kɛ tuma caman na

Assortiment optimisation ye mun ye feerelikɛyɔrɔw la?

Assortment optimisation ye fɛɛrɛ ye min bɛ to ka fɛnw ɲagaminen sugandi ani k’u nɔgɔya minnu bɛ dilan magan kelen-kelen bɛɛ kɔnɔ walasa ka feereli, nafa sɔrɔli ani kiliyanw wasa ka caya. A tɛ i n’a fɔ waati kelen-waati suguya bolodacogo, a bɛ waati lakikaw- kunnafoniw ni baarakɛcogo lajɛ minnu bɛ senna, olu fara ɲɔgɔn kan walasa ka fɛn dilannenw sugandili kɛ ka bɛn ni ɲinini yɛrɛ ye.

Danfara jumɛn bɛ assortment planning ni assortment optimisation cɛ?

Assortment planning ye waati ni waati, wale ye min bɛ kɛ cɛmancɛ la - a ka c’a la waati kɔnɔ walima san o san - min bɛ fɛn minnu ɲɛfɔ ka taa ni u ye ka da tariku kunnafoniw kan. Assortiment optimisation bɛ kɛ ka taa a fɛ. A bɛ waati taamasiyɛn lakikaw - don a kɔnɔ ani ka -dakun baarakɛcogo kunnafoniw mara walasa ka suguya caman bɛrɛbɛn ni cogoyaw bɛ Changé. Labɛnni bɛ sira fɔlɔ sigi sen kan; optimisation b’a to a ka calibre (kalibre) la.

AI bɛ assortment optimisation ɲɛ cogo di?

AI bɛ se ka kɛ sababu ye ka magan-dakun ɲinini fɔli kɛ min bɛ tɛmɛ kuluw cɛmancɛ hakɛw kan, ka SKUw dɔn minnu tɛ baara kɛ kosɛbɛ k’a sɔrɔ a bɛ jatebɔ kɛ fɛn falen nɔw kan, ka planogramme ladilikanw dilan ka da sisan feereli teliya kan, ani ka waati taamasiyɛn lakikaw-waati - waati, sigida ko kɛlenw, ɲɔgɔndanna baara - baara minnu bololabaara bolodacogo sɛrɛkiliw tɛ se ka don waati kɔnɔ walasa ka wale kɛ.

Kun jumɛnw de ka teli ka kɛ sababu ye ka assortment optimisation dɛsɛ?

Dɛsɛcogo duuru minnu ka ca kosɛbɛ: ka tɛmɛn-jida tariku kunnafoniw kan minnu tɛ se ka sisan ɲininiw minɛ; desizɔn min bɛ kɛ cɛmancɛ la-min bɛ sigida fɛn caman ɲɔgɔn falen-falenbaliya kɔ; silow data systems minnu bɛ ja dafalen bɔ; planogramme labatoli dɔgɔyara ka tɛmɛ ɲɛmɔgɔso bɛ miiri min na; ani dɛsɛ ka ɛntɛrinɛti ɲinini taamasiyɛnw don a kɔnɔ minnu bɛ danfara jira minnu tɛ ye in-magasin feereli kunnafoniw dɔrɔn kɔnɔ.

Ne ka kan ka KPI jumɛnw nɔfɛ walasa ka assortment optimisation sɔrɔ?

Metiri minnu nafa ka bon kosɛbɛ, olu ye stockout hakɛ ye, feereli-tɛmɛ hakɛ, SKU ka sɔrɔ (sɔrɔ walima margin per unit of shelf space), planogramme labatoli hakɛ, category margin contribution, ani cluster demand alignment (danfara min bɛ assortment bolodalen ni feereli yɛrɛ cɛ-trough at cluster level). Aw ye ninnu bɛɛ ladege magan hakɛ la, aw kana tugu ɲɔgɔn na dɔrɔn.

A waleyali bɛ waati joli ta?

A ka c’a la, jateminɛ basigilen ni kulu-basigilen ɲɛnabɔli hukumu bɛ se ka labɛn kalo damadɔ kɔnɔ ni kunnafonidilanw ye minnu bɛ yen. AI-driven continuous optimization min ka gɛlɛn kosɛbɛ, o bɛ kunnafonidilan barikama de wajibiya, wa a bɛ se ka kalo 12 fo kalo 18 ta walasa ka baara kɛ ka ɲɛ. Ni i y’a daminɛ ni jatebɔ ye, a bɛ se ka fɔ ko tuma bɛɛ, o b’a jira ko se teliya minnu bɛ sɔrɔ sanni fɛɛrɛ kura si ka kɛ.

Yala feerekɛla fitininw bɛ se ka nafa sɔrɔ suguya caman kɛcogo ɲuman na wa?

Awɔ. Sariyasenw bɛ sirataama hali ni skala - faamuyali ye fɛn minnu bɛ u yɔrɔ sɔrɔ, ka tugu stockout kɛcogo kɔ, ani ka hakilinaw jɔli kɛ feereli kunnafoniw ni fɛn dilannenw latigɛw cɛ, o kɔrɔ ye hakɛ baara suguya bɛɛ la. A bɛ se ka kɛ ko feerekɛla misɛnninw mago tɛ baarakɛda AI jɔyɔrɔw la; fu walima musaka dɔgɔman-sɛgɛsɛgɛli baarakɛminɛnw bɛ se ka dɛmɛ don ɲɛnabɔli nafama na ka da kunnafoniw kan minnu bɛ u bolo kaban. Sugandili kɛlikininbolo tabali label solutionye daminɛ nafama dɔ ye walasa ka kunnafonidilanw minɛcogo ɲɛ k’a sɔrɔ wariba ma don fɛnsɔrɔsiraw la.

Ne mago bɛ data jumɛnw na walasa ka daminɛ?

A dɔgɔyalenba la: SKU-nivo feereli kunnafoniw magan fɛ ni kalo 12 tariku ye a dɔgɔyalenba la, sisan fɛnmarayɔrɔ hakɛw, ani fɛn dɔw sɔrɔli sumanikɛlan dɔw - hali bololabaarakɛlaw ka jatebɔsɛbɛnw. Ka bɔ nin jusigilan in na, i bɛ se ka jatebɔ kɔrɔ dɔ kɛ, k’i ka nɔ bilacogo caman dɔn, ani ka kunnafonidilanw ɲɛtaa siraba dɔ jɔ. Donan dafalenw tɛ wajibi ye ka kɔn o ɲɛ. Nafa bɛ se ka kɛ ka ɲɛ ni kunnafonidilan dafabaliw ye, n’i y’a ka yɔrɔw faamuya ani k’u jate.

A ka kan ka Daminɛ yɔrɔ min na

Assortment optimisation bɛ nafa caman di ni a bɛ baara kɛ i n’a fɔ loop continue - ka baarakɛcogo sɛgɛsɛgɛ, ka fɛn dilannenw ɲagaminen ladilan, ka wale kɛ-magasin kɔnɔ, ka jaabiw suman, ka segin a kan. Fiyeerekɛlaw minnu bɛ o seko in jɔ ka ɲɛ kosɛbɛ, olu tɛ wajibi ye minnu bɛ wari bila fɔlɔ baarakɛminɛnw na minnu ka bon kosɛbɛ. U ye mɔgɔw ye minnu bɛ daminɛ ni kunnafonidilan lakikaw ye, u ka sisan suguya bɛ dɛsɛ yɔrɔ min na, ka jɛkulu ka delinankow jɔ walasa ka wale kɛ o kunnafoniw kan tuma bɛɛ.

N’i ​​bɛ daminɛ ka bɔ fɛn fɔlɔ la, wale naani bɛ se ka kɛ teliya la: ka stockout ni SKU productivity audit kɛ ni kunnafoniw ye minnu bɛ i bolo kaban; aw ka magan kulu ɲɛfɔliw lajɛ ka kɛɲɛ ni sanni kɛcogo lakikaw ye sanni ka jamanadenw hakɛ miirilenw lajɛ; i ka e-jago zeru-jago ɲinini kunnafoniw siri i ka kulu bolodacogo baarakɛcogo la; ani ka ɲɛfɔli kɛ suguya latigɛ minnu ka kan ka kɛ otomatiki ye ka tɛmɛ hadamaden fɛ minnu bɛ lajɛ sani u ka faga.

Ninnu kelen-kelen bɛɛ bɛ se ka kɛ sanni fɛɛrɛ kura si ka san - ani u kelen-kelen bɛɛ bɛna yecogo jɛlen di fɛɛrɛbɔ wari bilali bɛna pikirijikɛlan lamaga yɔrɔ min na tiɲɛ na.