On-Shelf Availability in Retail: A jujɔ sababuw, jateminɛw, ani a labɛncogo

O danfara min bɛ sistɛmu bɛ min sɛbɛn ani sannikɛla bɛ se ka min san tiɲɛ na, o ye on-shelf sɔrɔli gɛlɛya ye. Ka kɛɲɛ niIHL Jɛkulu ka ɲininiw, out-of-stocks bɛ diɲɛ feerekɛlaw musaka bɔ dɔrɔmɛ miliyari 1,2 ni kɔ la feereli bɔnɛnenw na san o san. O bɔnɛ fanba bɛ se ka bali - nka ni i y’a faamu dɔrɔn ko dɛsɛ bɛ daminɛ yɔrɔ min na tiɲɛ na.

Mun bɛ On-Shelf sɔrɔli la?

On-shelf availability (OSA) bɛ fɛnw hakɛ suman minnu bɛ sɔrɔ farikolo la, minnu bilalen don ka ɲɛ, ani minnu bɛ se ka san feerekɛyɔrɔ la waati dɔ la - a tɛ kɛ fɛn ye min donna fɛnmarayɔrɔ ɲɛnabɔli siratigɛ la, a tɛ fɛn ye min sigilen bɛ kartɔn da wulibali kɔnɔ kɔfɛso kɔnɔ.

ECR ka jɛkulubɛ OSA ɲɛfɔ iko fɛn dɔ sɔrɔli "sannikɛla b'a makɔnɔ yɔrɔ min na ani waati min na u b'a fɛ k'a san." Yɔrɔ ni waati fila bɛɛ bɛ jate. Fɛn min bɛ gɛrɛntɛ ka taa tabali kɔfɛ walima ka bila yɔrɔ jugu la, o bɛ se ka kɛ farikolo la nka a tɛ se ka kɛ a baara la.

OSA ka Tarifu Formula

OSA Rate (%)=(SKU minnu bɛ sɔrɔ farikolo la etajɛri kan ÷ SKU bolodalenw bɛɛ lajɛlen) × 100

Misaliya:Butigi dɔ bɛ SKU 2000 baarakɛtaw labɛn. Jateminɛ dɔ y’a jira ko 1,860 bɛ se ka san feerekɛyɔrɔ la. OSA=93% ye. O 7% danfara bɛ ye kiliyan bɛɛ fɛ min bɛ taama siraba kan. N’a sɔrɔ aw ka replenishment system hakilina tɛ a la ko a bɛ yen.

OSA hakɛ ɲuman ye mun ye?

Dumunifɛnw ni FMCG feerekɛlaw fanba bɛ 95% walima ka tɛmɛ o kan. 90% duguma b’a jira ko sistɛmu dɛsɛw donna fɛnw falenni na, fɛnmarayɔrɔw tiɲɛni na, walima maganw waleyali la. Hali 95% kɔrɔ ye ko fɛn 20 o 20 makɔnɔnenw, 1 tɛ sɔrɔ jatebɔ si la. Laɲini ka kɛɲɛ ni teliya ye:

OSA ni Out-of-Stock ni In-Stock hakɛ

Fɛn dɔ bɛ se ka kɛ "in stock" ni unit 30 ye kɔfɛ so kɔnɔ k'a sɔrɔ a bilayɔrɔ lankolon don. In-stock rate bɛ nin dogo. OSA tɛ o kɛ.

Gɛlɛya min bɛ Phantom Inventory (Fantom Inventory) la

Phantom inventory bɛ kɛ ni i ka WMS ye fɛn dɔ sɛbɛn i n’a fɔ a bɛ sɔrɔ cogo min na, nka fɛn farikoloma tɛ sɔrɔ etajɛri kɔnɔ. Ikomi sistɛm dalen b’a la ko stock bɛ yen, replenishment order si tɛ tasuma. Tabali bɛ to lankolon ye. Stockout event si ma sɛbɛn.

Sababu minnu ka teli ka sɔrɔ: sonyali ni sistɛmu jago tɛ, filiw sɔrɔli, seginkanniw ma ɲɛnabɔ cogo jugu la minnu taamasiyɛn kɛra ko u bilalen don kokura, ani filiw minnu bɛ kɛ ka fɛnw lajɛ minnu tɛ se ka fɛnw hakɛ dɔgɔya ka ɲɛ.

Sisεmεti-dafalen bεε labɛncogo tε yen. Farikolo-sɛgɛsɛgɛli - ka tɛmɛn cycle jatebɔ tuma bɛɛ fɛ, RFID nɔfɛtaama fɛ, walima shelf kɔlɔsili fɛɛrɛ - fɛ, o de wajibiyalen don. Daminɛ min ka kan, o ye ka sɔn a ma ko i ka WMS jate ani i ka shelf cogoya yɛrɛ ye jateden fila ye minnu tɛ kelen ye.

On-Shelf sɔrɔli jugu sababu jujɔlen duuru

Furakɛcogo sugandili sani aw ka a jujɔ sɛgɛsɛgɛ, o de ye OSA ɲɛtaa porogaramu fanba jɔlen ye.

1. Fɛnɲɛnɛmafagalanw (inventaire).WMS ko stock bɛ yen; tabali lankolon don; reorder trigger tɛ tasuma bɔ abada. A bɛ dalajɛ makun na SKU kɛmɛ caman cɛma -volume magasins caman kɔnɔ.

2. Backroom stock min tɛ se duguma abada.Inventory bɛ sɔrɔ, ka sɛbɛn, ka bila kartɔn dɔ kɔnɔ stockroom kɔnɔ. Taabolo ni jatebɔ dɛsɛ - tɛ sɔrɔko gɛlɛya ye - ani a jujɔ sababu dɔ min ma sɛgɛsɛgɛ kosɛbɛ feerelikɛyɔrɔw la.

3. Demand forecasting (ɲini) min tɛ tiɲɛ ye.Sanniko latigɛ minnu jɔlen bɛ tariku cɛmancɛ fla kan, olu bɛ dɛsɛ tuma bɛɛ fɛnw laseli waatiw la, waatiw la, ani sigida ko kɛtaw la. Fɛn min bɛ feere, o bɛ feere joona ka tɛmɛ a tun bɛ fɔ cogo min na; jiginni bɛ se kɔfɛ kojugu.

4. Planogramme ka sariya labatoli tɛ-.Fɛn minnu bɛ yɔrɔ jugu la walima minnu ɲɛda ma ɲɛ, olu tɛ sɔrɔ sannikɛlaw fɛ hali ni fɛnw jate bɛ tiɲɛ. Butigi fanba tɛ sariya labatoli jateminɛ tuma caman na walasa k’o minɛ sani kiliyanw k’o kɛ.

5. Fɛnw dilancogo tiɲɛni.Fɛn dilanbagaw ka waati latɛmɛni ani u bilali waati caman ɲɔgɔnna bɛ fɛnw falenni sira tiɲɛ sani fɛn ka se magan na. Lakanali stock buffer finmanw bɛ sanfɛla tiɲɛni bɛɛ bonya.

Sɛgɛsɛgɛli nafama dɔ:ni aw ye etajɛri lankolon dɔ sɔrɔ, aw bɛ a lajɛ ni kɔfɛso kɔnɔfɛnw bɛ yen. Ni ɔwɔ, gɛlɛya ye waleyali - kɔnɔna ni baarakɛcogo ye. Ni foyi tɛ boon kɔnɔ, gɛlɛya ye sɔrɔko ye walima kofɔli ye. Olu bɛ jaabi suguya wɛrɛw de wajibiya, mɔgɔw tɛ kelen ye, ani baarakɛnafolo tɛ kelen ye.

Cogo min na ka ɲɛtaa kɛ On-Shelf Availability kan

Taabolo fɔlɔ : Aw bɛ inventory data tiɲɛni labɛn fɔlɔ

Replenishment baarakɛminɛn si, forecasting model, walima shelf camera si tɛ baara kɛ ka ɲɛ data juguw kan. Boli jiginni jatebɔw la ka kɛɲɛ ni kuluw ye sanni ka san o san stocktake makɔnɔ - teliyaba-teliya layiniw mago bɛ jate la ka caya kosɛbɛ. Aw bɛ jaabiw baarakɛlaw dege walasa u ka fɛn bɛɛ sɛgɛsɛgɛ sani u ka jatebɔ sɛbɛn. Fɛn tiɲɛnenw bɔ fɛnw na minnu bɛ baara la joona; phantom inventory compounds teliyalen don yɔrɔ min na sɛbɛnni-offs bɛ mɛn.

Taabolo 2nan : Aw bɛ fɛnw falen-falen kɛ kɛrɛnkɛrɛnnenya la, aw kana kɛ fɛn bɛɛ lajɛlen ye

"Aw ye etajɛriw lajɛ" tɛ cikan ye. SKU bɛɛ mago bɛ fɛnmarayɔrɔ hakɛ fitinin latigɛlen na min sirilen bɛ a ka don o don feereli hakɛ n’a ka ɲɛtaa waati la. Ni stock binna o dancɛ jukɔrɔ, baara tɔgɔla dɔ bɛ labɛn ni fɛn dilannen, yɔrɔ, hakɛ ani waati dantigɛlen ye. Sɔgɔmadafɛla falencogo minnu bɛ kɛ ni jatebɔ tɔgɔ ye dakun kelen-kelen bɛɛ la, olu bɛ kɔfɛso-ka-dugukolo danfara teliya ka tɛmɛ fɛn kelen wɛrɛw kan. Faamuyalicogo min na tabali ɲɛnabɔcogo bɛ fɛnw falenfalen baara kɛcogo ɲɛbɛ se ka dɛmɛ don k’a dɔn otomatiki bɛ bɛn yɔrɔ min na o baara in na.

Taabolo 3nan : Aw bɛ feerekɛlaw ka jɛ-ka-baara gɛlɛya

• Feere teliya ni stock jɔyɔrɔ kunnafoniw tila ni feerekɛla jɔnjɔnw ye waati bolodalen kɔnɔ
• Aw ye kumaɲɔgɔnya kɛ ni ɲɛmɔgɔya waati layidu jɔnjɔnw ye SKUw kama minnu ka teliya ka bon-
• Feerekɛla-maralen inventory (VMI) sɛgɛsɛgɛ walasa ka sabatilen, caman{1}}hakɛ suguyaw sɔrɔ
• Aw ye promotion pre-ordering protocols jɔ sani ɲininiw ka caya ka sɔrɔ ka danfara bɔ kɛnɛ kan

Taabolo 4nan : Aw ye fɛɛrɛ tigɛ walasa ka ɲininiw caya

Fali dafalen min sinsinnen bɛ dɔgɔkun tɛmɛnen ta hakɛ danmadɔ kan, o bɛ dɛsɛ ni dannaya ye waatiw la minnu bɛ sanfɛ-cɛmancɛ hakɛ la. Aw ye laseli kalandriyaw, waati cogoyaw, ani sigida ko dɔntaw jɔ walasa ka latigɛw kɛ. Ni SKU kɛrɛnkɛrɛnnen dɔ ka teliya lakika bɔra jateminɛ na dɔgɔkun fila walima ka tɛmɛ o kan tugu-tugu ɲɔgɔn na, aw k’a minɛ i n’a fɔ misali gɛlɛya - a kana kɛ siɲɛ kelen-ka makɔnɔni kɛ.

5nan : Aw bɛ planogramme labatoli kɛ jate ye, aw kana kɛ sariya ye

Tabali jirali ye on-tabali sɔrɔli yɔrɔ dɔ ye. Jateminɛ sariyaw labatoli laseli kɔsegin bɛɛ kɔfɛ ani waati caman caman cili - waatiw la, waati minnu na tabali jɛkulu bɛ dɔgɔya joona. Ekipu minnu bɛ sariya labatoli kunnafoniw ye, olu b’u mara; ekipu minnu fɔra u ye ko "u ka etajɛriw to u cogo la" olu ka teli ka kɛ ten.

Teknoloji min bɛ OSA dɛmɛ ka ɲɛ

Fɛnɲɛnɛmako bɛ taabolo ɲumanw fanga bonya. Aw ye baarakɛminɛn in bɛn ni dɛsɛ ye aw ye min sɛgɛsɛgɛ tiɲɛ na.

Elektɔriki Etajɛriw

Elektɔriki fɛnw bilayɔrɔwpapiye taamasiyɛnw bila u nɔ na ni shelf-dakun jiralanw ye minnu kurayara nizɛrikan na. Ni u sirilen bɛ fɛnmarayɔrɔw la, u bɛ lasɔminiw lawuli minnu ka dɔgɔ-stock la ni fɛn dɔ binna dancɛ sigilen - jukɔrɔ min bɛ shelf siri baara kɛcogo la k’a ɲɛsin a ma. Ka ɲɛsin feerekɛlaw ma minnu bɛ switch dɔ pese, ka segin a kannafa ni dɛsɛ minnu bɛ sɔrɔ ɛntɛrinɛti kan fɛnw bilayɔrɔw lakɛrɛfɛ min bɛ se ka kɛESL ni papier label sangaɲɔgɔnmabɛ jigiya lakikaw sigi sen kan.Dumunikɛyɔrɔ ESL baarakɛcogoka to ka dɔgɔyali jira bololabaarakɛlaw ka sɔngɔko la ka fara fɛnw falenfalen teliya kan.

Walasa ka wariko jateminɛ kɛ, .ESL bilali musaka lakikawka tɛmɛn fɛnɲɛnamafagalanw kan ka taa se fɛnsɔrɔsiraw ma ani ladonni taabolo la. KelenESL ROI jatebɔlanbɛ se ka sarali misali kɛ baarakɛlaw ka bolomafaraw ni OSA ɲɛtaa tɔnɔw kan.Installation (dadon) wajibiyalenwbɛ danfara ka kɛɲɛ ni magan cogoya ye ani rezow infɔrɔmasiko minnu bɛ yen.

RFID ani ɔridinatɛri yeli

RFID bɛ nɔ barikamaw di finifeerelaw ma, yɔrɔ min na bonya-kulu-cogo caman bɛ kɛ sababu ye ka phantom inventory ni mislocation dɔnni gɛlɛya sɛgɛsɛgɛli la. Ni -volume grocery formats ye, per-item tag musaka tɛ wajibiya kosɛbɛ. Ɔridinatɛri yeli tabali kɔlɔsili siraw bɛ yɔrɔw ni fɛnw bila yɔrɔ juguw jira tuma bɛɛ, o bɛ dɔ bɔ OSA ka ko kɛlen dɔ ni latilenni wale cɛ ka bɔ lɛrɛw la ka taa miniti caman na.

Misali saba minnu bɛ OSA ka porogaramuw bila kɔfɛ

Ka da WMS jate la ni farikolo sɛgɛsɛgɛli ma kɛ

Unit bi wɔɔrɔ bɛ sistɛmu kɔnɔ, o kɔrɔ tɛ ko unit bi wɔɔrɔ bɛ fɛnmarayɔrɔ la, u ma tiɲɛ, u bilalen don ka ɲɛ, wa sannikɛlaw bɛ se ka don u la. WMS sɛbɛnw bɛ min jira min sɛgɛsɛgɛra - a tɛ farikolo tabali cogoya jira. A klasiki phantom inventory scenario : sistɛmu bɛ stock dafalen jira k’a sɔrɔ dakun dɔ lankolon don kabini tile saba. Sitimɛ jatew ye daminɛ ye, a tɛ kɛ farikolo dafalen nɔnabila ye.

Ka wuli ka taa sanfɛ sani i ka kɔfɛso lajɛ

Ni etajɛriw lankolon don, o hakilina ye ka kuma sannikɛla jɛkulu walima feerekɛla fɛ. Nka OSA dɛsɛ caman na, stock bɛ farikolo la boon kɔnɔ - a ma wuli dɔrɔn ka taa duguma. Sani ka dɔ fara a kan, aw bɛ a sɛgɛsɛgɛ ni fagali ye gɛlɛya ye. Jaabi b’a jira n’i mago bɛ baro la min bɛ kɛ ni fɛnw dilancogo ye walima ni i mago bɛ kunnafoni dɔ la min bɛ kɛ baarakɛwaati la. Ni i ye o fila ɲagami ɲɔgɔn na, o bɛ waati tiɲɛ ani ka ɲɔgɔn sɔsɔ yɔrɔ jugu la.

OSA sumani i n’a fɔ magan kelen-janya hakɛ

94% magasin-nivo OSA hakɛ bɛ se ka sigi ɲɔgɔn fɛ ni kulu ye min bɛ boli 67% ani SKU kunbabaw 60% duguma. Jateminɛw faralen ɲɔgɔn kan, olu bɛ baarakɛcogo caman ɲɔgɔnna dogo min bɛ kiliyan fanba ka ɲininkaliw bila senkan. OSA nɔfɛtaama suguya ni SKU hakɛ la - min lajɛra magan fɛ ani dɔgɔkun fɛ - bɛ mɛtɛrɛ caman tigɛli kɛ ka bɔ sariya labatoli jate la ka kɛ baarakɛminɛn ye.

Ɲininkali minnu bɛ kɛ tuma caman na

On-shelf sɔrɔli hakɛ ɲuman ye mun ye?

Dumunifɛnw ni FMCG feerekɛlaw ka teli ka 95% walima ka tɛmɛ o kan laɲini SKU kunbabaw kama. 90% duguma bɛ gɛlɛyaw jira farikolo la minnu bɛ a ɲini ka sababu juguw sɛgɛsɛgɛ. Laɲini ɲuman bɛ danfara ka kɛɲɛ ni kulu teliya ye - sanfɛ-fɛrɛnkan nafamaw bɛ jo di dantigɛli gɛlɛnw ma ka tɛmɛ kɛrɛnkɛrɛnnenya la layiniw kan minnu bɛ taa dɔɔnin dɔɔnin.

Mun de bɛ kɛ sababu ye ka on-shelf sɔrɔli dɔgɔya?

O sababu minnu ka teli ka sɔrɔ, olu ye phantom inventory ye, kɔkanna-ka -shelf transfer slow, ɲininiw fɔcogo tiɲɛnen, planogramme (planogramme) sariya labatolibaliya, ani sɔrɔko cakɛda tiɲɛni. Butigi fanba bɛ caman ɲɛnabɔ waati kelen na. Sɛgɛsɛgɛli ɲininkali - yala kɔkanna stock bɛ yen ni etajɛri lankolon don wa? - ka kan ka na sani ka fura suguya o suguya sugandi.

Ɛntɛrinɛti kan, fɛnw bɛ dɛmɛ cogo di OSA la?

ESLw bɛ bololabaarakɛlaw ka sɔngɔko filiw bɔ yen minnu bɛ fɛnw ɲagami ɲɔgɔn na ani ka se ka kɛ sababu ye ka lasɔminiw kɛ minnu ka dɔgɔ-stock ni u farala ɲɔgɔn kan ni fɛnmarayɔrɔw ye.Sɔngɔko seko ni dɔnko fangamafana a to feerekɛlaw ka ɲininiw ɲɛnabɔ ni timinandiya ye ka kɛɲɛ ni stock cogoyaw ye. Walasa ka ESL ka fɛnsɔrɔsiraw ni feerekɛlaw ka baarakɛcogo sitɛmuw cɛsiri cogo min na,nin jateminɛba in ye ɛntɛrinɛti kan etajɛri labeli furakɛlicogo kanbɛ a yɔrɔ kolomaw ɲɛfɔ.

Yala OSA bɛ se ka ɲɛtaa sɔrɔ ni fɛɛrɛ kɔrɔw tɛ wa?

Awɔ. Sikili jate tigitigi, dafalen baara kɛrɛnkɛrɛnnenw, ani planogramme labatoli tugulen, olu ye baarakɛcogo caman yeli ye minnu musaka ka dɔgɔ, wa tuma caman na, u bɛ nɔ bɔ teliya la. Fɛnɲɛnɛma bɛ taabolo ɲumanw teliya - a t’u da. Butigi caman bɛ OSA ɲɛtaa nafama sɔrɔ dɔgɔkun damadɔ kɔnɔ sanni fɛɛrɛko wari ka don.

A ka kan ka Daminɛ yɔrɔ min na

OSA ɲɛtaa ye sɛgɛsɛgɛli ye sani a ka kɛ fɛɛrɛtigɛ latigɛ ye. Aw ka fɛnmarataw bɛ bɔ sitɛmu kɔnɔ yɔrɔ min na, wa u tɛ se ka se fɛnmarayɔrɔ la, aw k’o ɲini. Ni i y’a dɔn ni gɛlɛya bɛ kunnafonidilanw na, taabolo la, feerekɛlaw ni ɲɔgɔn cɛ jɛɲɔgɔnyaw la, walima maganw waleyali la, wale ɲumanw - n’u ka ROI - bɛ jɛya kosɛbɛ.

Ni aw bɛ ka jateminɛ kɛɛntɛrinɛti kan etajɛri labeli furakɛlicogoi n’a fɔ shelf performance programme dɔ kɔnɔ, walima ka sɛgɛsɛgɛli kɛmun na feerekɛlaw bɛ ka wuli ka bɔ papiye labeliw la ka taa nizɛri tabali jiralanw ye, ka o desizɔn sinsin jujɔ sɛgɛsɛgɛli jɛlen na, o bɛna kɛ sababu ye ka wari bilali barika bonya kosɛbɛ.