Baara kɛcogo ni Digital Endcap Displays ye walasa ka sannikɛlaw sen don a la

Baara kɛcogo ni Digital Endcap Displays ye walasa ka sannikɛlaw bila u sen kan (ani ka feereli bonya tiɲɛ na)

Taama ka don Walmart, Target, walima Kroger o yɔrɔ la bi, i bɛna fɛn wɛrɛ kɔlɔsi siraw laban na. Kartɔn jɔlenw ni afiriki sɛbɛnnen minnu tun bɛ endcap real estate fanga la fɔlɔ, olu bɛ ka bila u nɔ na ni dususuma ye ni ɛkran yeelenmaw ye, minnu bɛ se ka baara kɛ. A tɛ 'ko ye min bɛ Kɛ 'ko ye-a ye jatebɔ-yɔrɔ ye min bɛ Dɛmɛ ni jateden gɛlɛnw ye.

Oracle ka feereli ɲininiw y’a jira ko fɛn minnu bɛ jira endcap jiralanw kan, olu bɛ se ka 93% wuli ka bɔ kiliyanw ka jirali la ani ka dɔ fara feereli kan 32% ni i y’a suma ni fɛnw bilali ye min bɛ kɛ cogoya la. Sisan, aw bɛ nizɛri kɔnɔkow bila o feerekɛyɔrɔba in sanfɛ, aw b’a daminɛ k’a faamu mun na Ameriki feerekɛyɔrɔ nizɛri taamasiyɛn suguya tɛmɛna dɔrɔmɛ miliyari 2,2 kan san 2024, wa a bɛ ka wuli ka taa a fɛ.

Nka barokun fanba tɛna min fɔ i ye, o filɛ nin ye: ka ɛkran dɔ bugɔ dɔrɔn siraba dɔ laban na, o tɛ jaabi di. Fiyeerekɛlaw minnu bɛ ROI lakika ye, olu de bɛ miiri kosɛbɛ fɛnɲɛnɛma sugandili la, kɔnɔkow fɛɛrɛw la, ani kunnafonidilanw-driven optimisation. Nin gafe in b’i bila sira o bɛɛ la.

Digital Endcap Display ye mun ye tigitigi?

Endcap jiralan dɔ sigilen bɛ magan sira laban na-o siraba yɔrɔba-yɔrɔ la, sannikɛla kelen-kelen bɛɛ bɛ tɛmɛ yɔrɔ min na, u y’a labɛn wo, u y’a labɛn cogo o cogo. Laada la, o tun ye fɛnw bilayɔrɔ farikoloma ye, taamasiyɛn sɛbɛnnenw tun bɛ minnu kan, fɛnw dalajɛlenw, ani fɛnw laseli sɛbɛnw.

Nizɛri endcap bɛ taamasiyɛn jɔlenw bila (walima ka dɔ fara) taamasiyɛn jɔlenw nɔ na ni ɛkran kelen walima caman ye minnu bɛ se ka wideyow, ɲɛnamayafɛnw, waati lakika-waati sɔngɔko, fɛnw kunnafoni minnu bɛ ɲɔgɔn sɔrɔ, walima fɛnw laseli laɲinitaw jira. Setup dɔw bɛ baara Kɛ ni kelen yebara jiralan min bɛ sɔgɔsɔgɔa bɛ sigi fɛnw bilayɔrɔ sanfɛ. Dɔ wɛrɛw bɛ ekran belebelebaw don u kɔnɔ walima hali ni fɛnw ye minnu bɛ se ka maga mɔgɔw la, minnu b’a to sannikɛlaw bɛ se ka dumuni dilacogo lajɛ, ka fɛnw suma ɲɔgɔn na, walima ka kantigiya kartiw sɛgɛsɛgɛ.

Danfaraba min bɛ u ni ɲɔgɔn cɛ, o tɛ ɛkran dɔrɔn ye-a ye fɛn caman sɛgɛsɛgɛli ye. Endcap sɛbɛnnen bɛ tile caman ta ka dilan, ka sɛbɛnni kɛ, ka ci ani ka a bila. Nizɛri endcap bɛ se ka ladamu segin damadɔ kɔnɔ ka bɔ ɔridinatɛri kɔnɔ diɲɛ yɔrɔ bɛɛ la.

Digital Endcap Displays vs. Laadalata sɛbɛnnenw Endcaps

Fiyeerekɛlaw ka teli k’a ɲininka ni nizɛri endcaps bɛ jo di musaka caman ma min bɛ kɛ ka kɔn o ɲɛ. Nin ye kɛrɛfɛ-kɛrɛ-kɛrɛfɛ-yɔrɔ tiɲɛni ye walasa ka dɛmɛ don k’o latigɛ in sigi senkan:

Jate bɛ jɛya ka taa a fɛ waati tɛmɛnen kɔfɛ. Dumunikɛyɔrɔ cakɛda min bɛ kanpaɲi labanko 12 kɛ san kɔnɔ, o bɛ musaka kɛ yɔrɔ kelen na dɔrɔmɛ 600–3600 ɲɔgɔn na sɛbɛnw dɔrɔn na. Jagokɛla-kalanso dɔnizɛri jiracogobɛ a yɛrɛ sara kalo 12–18 kɔnɔ ko fanba la-wa o bɛ kɛ sanni ka jateminɛ kɛ feereli wulicogo la ka bɔ kɔnɔko ɲumanw na.

Mun na Digital Endcaps bɛ baara kɛ: Hakilila ni kunnafoniw

Kun dɔ b’a la ko endcaps bɛ magan feereli yɔrɔ 5% dɔgɔya nka u bɛ nɔ bila min bɛ laban sannikɛ wotoro kɔnɔ cogo bɛnbali la.

National Retail Hardware Association y’a jira ko endcap jiralanw bɛ se ka fɛnw lamaga teliya la fo 8× ka tɛmɛ o fɛn kelen kan min bilalen bɛ magan yɔrɔ wɛrɛw la. Aw ye o fara ɲɔgɔn kan ni a ye ko dumuni sanni 62% ɲɔgɔn ye sanni ye min bɛ kɛ ni kɔnɔnafili ye, aw b’a ye mun na nin siraba-end real estate nafa ka bon kosɛbɛ.

Écrans numériques bɛ o nɔ in bonya cogoyaw la minnu bɛ se ka suman:

• Sannikɛlaw 58% bɛ kɔlɔsili kɛ kosɛbɛ -maganw kɔnɔ nizɛri jiralanw kɔnɔ, wa u tilancɛ ɲɔgɔn b’a fɔ ko nin ɛkranw bɛ nɔ bila u ka sanniko latigɛw la (Mood Media, san 2025 sɛgɛsɛgɛli min kɛra Ameriki feerekɛla 1000 kan).
• Gen Z cɛma, o hakɛ bɛ pan ka se 79% ma. San ba kelen mɔgɔw fɛ, o ye 75% ye.
• Checkout yɔrɔw bɛ jiracogo caman sama (54%), o kɔfɛ, maganw dondaw (44%) ani tabali/sira jiralanw bɛ 42%-yɔrɔ tigitigi la, labanyɔrɔw sigilen bɛ yɔrɔ min na.
• Fiyeerekɛlaw bɛ baara kɛ nitaamasiyɛnw nizɛrikan naka ɲɛsin fɛnw ma minnu bɛ laseli kɛ, olu b’a jira ko 24% fo 38% wulila feereli la ka kɛɲɛ ni fɛnw laseli ye minnu tɛ- nizɛrikan na.

Sɛgɛsɛgɛli min kɛra ɲɔgɔn fɛ-, n’o bɔra Journal of Marketing Research (2022) kɔnɔ, o ye fɛn dɔ sɔrɔ min ka di kɛrɛnkɛrɛnnenya la: nizɛri labanko jateminɛ minnu ɲɛnama don kosɛbɛ, olu ye baara kɛ ka tɛmɛ laadala labanko jateminɛw kan ani minnu ɲɛnama don kosɛbɛ. Ɲininikɛlaw y’a jira ko jateminɛ ni hakili sendonni bɛ se a dan na ni ɲɛnayeli lawulili hakɛ danmadɔ ye-a bɛ yeelen bɔ kojugu, wa sannikɛlaw hakili bɛ u yɛrɛ labɛn. Odio farali nizɛri endcap kan, o ye dɔ fara feereli kan ka taa a fɛ, k’a sɔrɔ kasa farali ma nɔ bila min bɛ se ka suman.

A ka takeaway? Kɔnɔkow jogo nafa ka bon ka tɛmɛ ekran yeelen kan.

Hardware sugandili: Ka Écran ɲuman sugandi i ka Endcap kama

Écran bɛɛ tɛ kɛ siraba dɔ laban na. Fiyeere sigidaw bɛ ɲini-sanfɛ yeelen jɛlenw, jiginni yɔrɔ fitininw, baarakɛwaati janw. Aw ka kan ka min ɲini, o filɛ nin ye.

Display suguya ani Form Factor

Standard 16:9 ekranw bɛ baara kɛ ka ɲɛ endcap installations full-size dafalenw kama yɔrɔ minnu na i bɛ yɔrɔ saniyalen jɔlen walima tilennen sɔrɔ ka baara kɛ ni min ye. Nka feerekɛla caman b’a sɔrɔ ko ultra-widebara jiralanw minnu bɛ sɔgɔsɔgɔye minnu bɛ bɛn kosɛbɛ endcap sigidaw ma. U cogoya janyalen (hakɛ minnu bɛ i n’a fɔ 16:3 walima ka tɛmɛ o kan) bɛ sɛgɛn ka ɲɛ fɛn dilannen dɔ sanfɛ walima kuncɛ fitinin dɔ kan k’a sɔrɔ a ma fanga sɔrɔ jagokɛyɔrɔ farikoloma kan min bɛ duguma.

A bar stretched LCD jiralanmin bɛ 23" fo 43" cɛ, o ye sugandili ye min ka di kosɛbɛ dumunifɛnw ni furakɛli labanw na. O ɛkranw bɛ wuli ka jɔ sanfɛ-tabali sanfɛ, ka wideyow ni laseli kunnafoniw di ɲɛ hakɛ la k’a sɔrɔ u bɛ labanko ɲɛda bɛɛ da wulilen to walasa ka fɛnw jira farikolo la.

Kɛrɛnkɛrɛnnenya la, fɛnba minnu ka kan ka jateminɛ

Ni aw bɛ jiralifɛnw suma ɲɔgɔn na endcap baarakɛminɛnw kama, aw k’aw janto nin specs ninnu na:

• Yeelen (nits/cd/m2): .A ka c’a la, feerekɛyɔrɔw bɛ baara kɛ ni 500–1000 lux sanfɛla yeelen ye. I b’a fɛ ka ekran sɔrɔ min hakɛ ye 500 cd/m2 ye a dɔgɔyalenba la so kɔnɔ feereli kama. Fɛn o fɛn bɛ nit 350 duguma, o bɛna kɛ i n’a fɔ a kolen don ni fluorescent walima LED magasin yeelen ye.
• Panɛli suguya:IPS pannew bɛ filɛli yɔrɔw di minnu ka bon (178℃), o nafa ka bon ni sannikɛlaw gɛrɛla ka bɔ fan wɛrɛw la ka jigin siraba kan. TN pannew sɔngɔ ka dɔgɔ nka u bɛ bɔnɛ u kulɛri tiɲɛni na off-axis.
• Ŋaniya:Ni aw b’a fɛ ka barokɛyɔrɔw jira minnu bɛ wuli, aw bɛ Full HD ɲini (1920×540 walima ka tɛmɛ o kan ka kɛɲɛ ni u ɲɛda hakɛ ye). Sannikɛlaw bɛ sɛbɛnniw kalan yɔrɔ jan na dakunw kan, o la, pixel density nafa ka bon yan ka tɛmɛ ɛkran kan min sigilen bɛ sen 10 sanfɛ kogo kan.
• Baarakɛwaatiw:Fiyeere jiralanw bɛ kɛ sanga 12–16 kɔnɔ tile kɔnɔ, tile 365 san kɔnɔ. Telewisɔn minnu bɛ kɛ ni mɔgɔw ye -, olu bɛ jate sanga 30.000 kɔnɔ; jago jiralanw ye sanga 50,000+ gosi. Musaka danfara bɛ a yɛrɛ sara fɛn falenw na minnu bɛ kɔlɔsi.
• A jɔra-media player kɔnɔ:Jagokɛlaw camantaamasiyɛn nizɛriw ka ekranwsisan a bɛ ci ni Android System-don-Chip (SoC) kan, walasa i ka se ka fanga don a kɔnɔ ani ka kɔnɔkow ɲɛnabɔ yɔrɔjan-kɛnɛma PC mago tɛ.
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Montage ani Installation (A sigili) ani a sigili

Endcap numérique écrans fanba bɛ baara kɛ ni VESA-standard wall mounts ye. Ni jiralifɛnw ye minnu bɛ wuli, u ɲɛda nɔgɔlen (a ka c’a la, u juguman bɛ milimɛtɛrɛ 30 jukɔrɔ) kɔrɔ ye k’u sigilen bɛ ɲɔgɔn fɛ ni tabali kunkolo ye. Fiyeerekɛla dɔw bɛ custom bracket solutions sugandi minnu bɛ ekran don ɲɔgɔn na ka ɲɛsin shelving gondola ma.

Ladilikan nafama kelen min bɔra installateurs fɛ an ye baara kɛ ni minnu ye: aw ka fanga boli tuma bɛɛ ka bɔ gondola sanfɛ walima a kɔfɛ, ka tɛmɛ duguma abada. Farati minnu bɛ taama faratiw la sirako labanyɔrɔw la, olu ye jalakiko ye, wa kabali minnu bɛ kɛnɛ kan, olu bɛ i n’a fɔ u tɛ baarakɛlaw ta ye.

Kɔnɔkow fɛɛrɛ: Fɛn min ka kan ka bila tiɲɛ na ɛkran kan

Fɛnɲɛnɛma minnu tɛ kɔnɔkow labɛn, olu ye sufɛ yeelen sɔngɔ gɛlɛn ye. Min bɛ baara kɛ, o filɛ nin ye.

Tilebɔ: Kɔnɔkow ni lamɛnnikɛlaw bɛn Magasin kɔnɔ

Sannikɛlaw hakɛ bɛ wuli tile bɛɛ kɔnɔ. Misali la, kɛnɛyako ni cɛɲa feerela dɔ bɛ se ka sannikɛlaw ye minnu ye lafiɲɛbɔ sɔrɔ, u bɛ ka fɛnw lajɛ dɔgɔkun sɔgɔmada fɛ, ani baarakɛlaw bɛ jɔ ka don 5h kɔfɛ. Digital endcaps b’a to i ka kunnafoni suguya wɛrɛw boloda finɛtiri kelen-kelen bɛɛ kama.

Nin tɛ teori ye. Fiyeerekɛlaw minnu bɛ kanpaɲiw kɛ tile kelen kɔnɔ nizɛri endcaps kan, olu bɛ to k’a fɔ ko u ka baara ka bon ka tɛmɛ minnu bɛ baara kɛ ni loop kelen ye tile bɛɛ kɔnɔ. Kɔnɔkow man kan ka kɛ danfaraba ye-tuma dɔw la a ka nɔgɔn i n'a fɔ ka "Sɔgɔmadafɛ kɛnɛya" laseli dɔ ɲɔgɔn falen ni "Post-Baara yɛrɛ-Ladonni" cikan ye ni fɛn dilannenw weleli ladilanni ye.

Sankaba-based digital signage CMS bɛ nin waatibolodacogo sugu kɛ nafama ye hali yɔrɔ kɛmɛ caman kɔnɔ. I bɛ fɔlisenw jɔ siɲɛ kelen, ka waati daminɛlanw sigi sen kan, ani sistɛmu bɛ tɔw ɲɛnabɔ.

Wideyo bɛ baara kɛ ka tɛmɛ Static kan-Nka a ka surunya

Sannikɛlaw bɛ segin 3–7 kɛ ka labanko dɔ lajɛ u tɛmɛtɔ. O ye waati bɛ se ka kɛ fɛn dilannenw jirali surun ye, sɔngɔ weleli ɲɛnama, walima furakɛcogo teliya ladilikan-nka a tɛ seginkanni 60 taamasiyɛn maana ye.

Fɛɛrɛ ɲumanw ka bɔ feerekɛlaw yɔrɔ minnu ye sɛgɛsɛgɛli kɛ kosɛbɛ:

• 5–15 segin-ka-bɔnyew ni fɛn dilannenw sinsincogo jɛlen ni sɔngɔko
• Wideyo mankan tɛ min kɔnɔ ni sɛbɛnniw bɛ datugu (magasin sigida fanba mankan ka bon kosɛbɛ fo odio tɛ se ka jigin tuma bɛɛ)
• Yɛlɛmaba-danfaralenba minnu bɛ kalan ka ɲɛ yeelen ɲagaminen kɔrɔ
• Lamaga bɛ ɲɛ sama, nka i yɛrɛ tanga jarring flashing walima rapide transitions-Journal of Marketing Research ka sɛgɛsɛgɛli min kɛra ɲɛnamaya kan, o bɛ tali kɛ yan
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Cross-Jagokɛlaw ni ɲɔgɔn cɛ Laɲiniw

Nizɛri labanko fɛɛrɛ ɲumanw dɔ ye ka fɛnw fara ɲɔgɔn kan. A ye pasta sauce marque ye a laban na? Écran bɛ segin 10-segin furakɛcogo jira ni welekanw ye pasta, oliviye tulu, ani parmesan-u bɛɛ lajɛlen bɛ u kɛrɛfɛ. O fɛɛrɛ in bɛ basigi hakɛ kɔrɔta, a tɛ kɛ SKU kelen feereli dɔrɔn ye.

Walmart ni Kroger fila bɛɛ y’u ka maganw kɔnɔ feerekɛlaw ka kunnafonidilanw bonya ni nin fɛɛrɛ tigitigi in ye. Walmart ka rezo bɛ nizɛri ɛkranw bila endcaps ni checkout zones la, ani sosiyete ka foroba kunnafoniw b’a jira ko 7% bɛ fɛn feereli wuli ani 4% bɛ kɛ brand halo effect ye ni fɛnw jirala in-magasin ekranw kan.

Waati ni ko kɛlen-Kɔnɔkow jiginni min bɛ ɲɛminɛ

Nizɛri kɔnɔkow minnu tɛ ɲɔgɔn sɔsɔ-, olu bɛ waati kanpaɲiw nɔgɔya kosɛbɛ. Sani i ka sɛbɛn kura ci Valentine’s Day kama, ka segin-ka taa-lakɔli la, walima juma nɛrɛma, i bɛ daɲɛ kuraw gɛrɛntɛ ka taa endcap ekran bɛɛ la i ka réseau kɔnɔ ka bɔ dashboard kelen na.

An ye baro kɛ ni dumunikɛyɔrɔ cakɛda dɔ ye, o ye dɔ bɔ u ka kanpaɲi jiginni na ka bɔ tile 10 kɔnɔ (sɛbɛnni baarakɛcogo) ka se sanga 4 jukɔrɔ (nizɛrikan bilali ni waati bolodacogo)-danfara min nafa ka bon n’i mago bɛ ka jaabi di i ka ɲɔgɔndankɛla dɔ ka sɔngɔko ma walima waati barikama-min kɛra sababu ye ka ɲininiw caya.

ROI sumani: Cogo min na ka a jira ko Digital Endcaps bɛ baara kɛ

Nin yɔrɔ in de la, taamasiyɛn nizɛri porozɛ caman bɛ jɔ yɔrɔ min na. Écrans ɲɛ ka ɲi kosɛbɛ, nka ɲɛmɔgɔya b’a fɛ ka jatew sɔrɔ. Nin ye ko in jɔcogo ye.

Metriki minnu nafa ka bon

• Feereli wulicogo:Aw ye dɔgɔkun-dɔgɔkun-dɔgɔkun walima san-san{3}}san feereli kunnafoniw suma SKUw la minnu bɛ jira nizɛri labanw kan ni SKU kelenw ye laadala labanw kan walima fɛnw bilayɔrɔ jɔnjɔnw kan. Aw bɛ baara kɛ ni kunnafonidilanw ye minnu bɛ bɛn ɲɔgɔn ma ni aw bɛ se.
• Impression (hakilila) jateminɛw:Kamera-based people counters walima infrared sensors minnu bɛ endcap la, olu bɛ se ka sannikɛla hakɛ jateminɛ min tɛmɛna ani hakɛ min ye jɔ (sigi waati > segin 2).
• Kɔnɔkow jɛ-ka-baara:Ni boli interactivemaga-maga jiralanw, track taps, session duration, ani fɛn dilannenw ɲɛ minnu bɛ ye ka caya.
• Kanpaɲi tɔgɔladon:Baara kɛ ni promo code kɛrɛnkɛrɛnnenw ye walima QR code minnu bɛ jira nizɛri endcap kan ani minnu bɛ tugu ɲɔgɔn kɔ waribɔ waati.
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Jatew bɛ kɛ cogo min na a ka c’a la

Ka da ko kɛlenw kan minnu bɔra kɛnɛ kan baarakɛyɔrɔ bɛɛ la:

• Fiyeerekɛlaw bɛ feereli wulilen ye 8–10% cɛmancɛ la kanpaɲi laɲinitaw kan nizɛri endcaps kan, dɔw b’a ye ko 25%+ wulilen don ka ɲɛsin laseliw ma minnu ɲɛnabɔlen don koɲuman.
• A/B sɛgɛsɛgɛli (digital creative A vs. creative B on matched endcap locations) a ka c’a la, o bɛ baarakɛcogo danfara 15–20% di, o b’a jira ko kɔnɔkow ɲɛnabɔli bɛ jaabi lakikaw bila senkan.
• Sara waati min bɛ kɛ endcap digitɛri taamasiyɛnw fɛnɲɛnamafagalanw na, o bɛ kɛ kalo 12–18 kɔnɔ ni jateminɛ kɛra sɛbɛnni musakaw dɔgɔyali la, kanpaɲi bilali teliya la, ani feereli wulicogo ka taa a fɛ.
• NielsenIQ (2023) y’a jira ko fo ka se 40% ma laadala jiralanw sigilen don cogo jugu la walima u tɛ sigi abada fewu-nɔgɔya min bɛ bɔ nizɛri baarakɛcogo la pewu bawo sariya labatoli bɛ sɛgɛsɛgɛ yɔrɔjan fɛ CMS dakun fɛ.

Tiɲɛ-Diɲɛ kɔnɔ baarakɛminɛnw ka kɛɲɛ ni feerelikɛlaw ka kulu ye

Dumunifɛnw ni Sugubaw

Grocery endcaps ye endcap kɛlɛyɔrɔ fɔlɔ ye. Nin yɔrɔ in na, ɛkran nizɛriw ka teli ka sinsin waati kɔnɔ fɛnw laseli kan, ka furakɛcogo dɔw lawuli, ani ka fɛn kuraw bɔ kɛnɛ kan.Baro jiracogo minnu bɛ sɔgɔsɔgɔminnu sigilen bɛ sanfɛla tabali sanfɛ, olu bɛ nɔ bɔ kɛrɛnkɛrɛnnenya la-u tɛ ɲɔgɔn sɔrɔ ni farikolofɛn ye yɔrɔko la nka hali bi u bɛ ɲɛ minɛ ka bɔ mɛtɛrɛ 15–20 la ka jigin siraba kan.

Kroger ka feerekɛyɔrɔ kunnafonidilanw bɛ sisan -magasinw kɔnɔ ekranw kɔnɔ labanyɔrɔw la ani siraba yɔrɔ wɛrɛw la, ka wari sɔrɔ o bilayɔrɔw la ni piblisite yɔrɔw feereli ye CPG taamasiyɛnw ma. Fiyeerekɛla bɛ feereli sumanikɛlan dɔ di walasa ka kanpaɲi jirali ni ROI cɛsiri k’a ɲɛsin ɲɔgɔn ma.

Farmasi ani Kɛnɛya & Beauté

O kuluw bɛ nafa caman sɔrɔ kalan kɔnɔkow la. Nizɛri labanko min bɛ kɛ farikoloɲɛnajɛ sira kura kama, o bɛ se ka jira ka kɔn-ani-kɔfɛ yelenw, fɛnw tiɲɛniw, ani baarakɛcogo kalanw-kɔnɔkow jira, karti sɛbɛnnen tɛ se ka minnu di dɔrɔn ni o nɔ kelen ye.

Baarakɛɲɔgɔnyaekran min bɛ maga a la, o bɛ jiraaw bɛ layini wɛrɛ fara a kan yan. Sannikɛlaw bɛ se ka biɲɛ suganditaw lajɛ, ka fɛnw lisɛli lajɛ ni faritanabana furaw tɛ yen, walima ka QR code dɔ scan walasa ka fɛn dɔ mara u ka mobili ŋaniyasɛbɛn kɔnɔ.

Elektɔriki ni Big Box

Tuma caman na, ɛntɛrinɛti labanw mago bɛ ekranw na minnu ka bon walima hali ɛkran caman-setups walasa ka fɛn dilannenw jiracogo ni u sumacogo jira. KELENjago jiracogo belebele-format43"–55" hakɛ la, o bɛ baara kɛ ka ɲɛ yan, a jɔlen bɛ jɔlen na walasa ka telefɔni walima tablɛti ekran ladege walima ka jɔ kɛrɛfɛ walasa ka fɛnw suma ɲɔgɔn na kɛrɛfɛ.

Nɔgɔya ani Forecourt

Ekranw cogoya fitininw-compactpannew taamasiyɛn nizɛriw10"–16" hakɛ la-bɛ bɛn maganw labanyɔrɔw sennasanbara gɛlɛn ma. Olu bɛ kɛ tuma caman na minfɛnw laseli kama, dumuni misɛnninw cross-feereli kama, ani kantigiya porogaramu weleli kama.

Kɔnɔkow ɲɛnabɔli: Ka i ka Endcap Network baara ni Scale ye

Écran kelen ɲɛnabɔli ka nɔgɔn. Ka ɛkran 200 ɲɛnabɔ yɔrɔ 50 kɔnɔ, o bɛ kɔnɔkow ɲɛnabɔcogo ɲuman (CMS) de wajibiya. Aw ka kan ka min ɲini, o filɛ nin ye:

• Sankaba-based management:Ekran o ɛkran kura ye ka bɔ navigatɛri o navigatɛri la, yɔrɔ o yɔrɔ. USB-disque (USB drive) tɛ, site web kan -.
• Waati bolodacogo ani tilefɛla:Waati-basigi sariyaw sigi walasa kɔnɔkow ka wuli u yɛrɛma ka kɛɲɛ ni lɛrɛ, tile walima waati ye.
• Minɛnw kuluw sigicogo:Aw ye ekranw labɛn ka kɛɲɛ ni yɔrɔ ye, ka kɛɲɛ ni sigida ye, ka kɛɲɛ ni yɔrɔ ye, ka kɛɲɛ ni baarakɛyɔrɔ ye, walima kanpaɲi ye walasa aw ka se ka kunnafoni kuraw gɛlɛya ka kɛɲɛ ni aw sugandili ye.
• Yɔrɔjan kɔlɔsili:Aw ye lasɔminiw sɔrɔ ni ekran dɔ bɔra ɛntɛrinɛti kan walima ni ɛntɛrinɛti bɔnɛna a la. NielsenIQ ka kunnafoniw jirali sariya labatoli dɛsɛw kan, olu bɛ dɔ fara mun na nin nafa ka bon.
• Analitiki dakun:Track plays, scheduling accuracy, ani device health ka bɔ interface kelen na.

Kɔlɔn-jɔlen dɔtaamasiyɛn nizɛri porogaramuplatform bɛ nin bɛɛ ɲɛnabɔ k’a sɔrɔ a bɛ jɛ ni kɛnɛma kunnafonidilanw ye-RSS feeds, Google Sheets ka ɲɛsin sɔngɔko kunnafoniw ɲɛnamaw ma, kalandriya jɛɲɔgɔnyaw ka ɲɛsin ko kɛlenw-kɔnɔkow ma minnu bɛ ɲɛminɛ, ani hali sensɛri dontaw ka ɲɛsin kɔnɔkow daminɛtaw ma.

Misali minnu ka teli ka kɛ, an ka kan ka minnu kɛ

Baara kɛlen kɔ ni feerekɛyɔrɔ taamasiyɛn tan ni caman bilali ye, an bɛ o jan kelenw ye siɲɛ caman:

1. Consommateur-grade hardware sugandili.O telewisɔn dɔrɔmɛ 200 min bɛ bɔ Amazɔni na, o bɛna kɛ i n’a fɔ a bɛ fiyen, a bɛna sumaya kojugu, ka sa kalo 8 kɔnɔ feerekɛyɔrɔ la. Jago-kalan jiralanw musaka ka ca ka kɔn o ɲɛ nka u jɔra baara kama.
2. Kɔnɔkow jateminɛni daminɛ kɔfɛ.Écran bɛ wuli, launch video bɛ fɔ... wa a bɛ fɔ hali bi kalo wɔɔrɔ o kɔfɛ. Kɔnɔkow kɔrɔlen ka jugu ni kɔnɔko si tɛ-a bɛ sannikɛlaw dege u ka i ka ɛkranw jateminɛn.
3. Ka daɲɛw dacogo gɛlɛya kojugu.Aw ye aw hakili to a la: aw bɛ aw janto segin 3–7 kɔnɔ. I ka cikan ka kan ka jigin joona. Fɛn kelen, sɔngɔ kelen, welekan kelen ka kɛ wale ye.
4. Sumanikɛlan bolodacogo tɛmɛni.Ni i ma se ka ekran baara siri feereli kunnafoniw na, i tɛ se ka ROI jira, wa i tɛ se ka jo di farali ma.
5. A bilali cogo jugu la.Écran min bɛ sigi sanfɛ kojugu, min bɛ kɛrɛ fɛ ka yɔrɔ jan senna-taama na, walima min datugulen don ni fɛn dilannenw kulu ye, o ye wari bilali tiɲɛnen ye. Aw bɛ sightlines kɔrɔbɔ sani aw ka installation laban.

Ɲininkali minnu bɛ kɛ tuma caman na

Nizɛri endcap jiralan musaka ye joli ye?

Fɛnɲɛnɛma musakaw bɛ danfara ka kɛɲɛ ni u bonya n’u ɲɛfɔcogo ye. Jagokɛla-grade stretched bar display min bɛnnen don endcap baara ma, a ka c’a la, o bɛ daminɛ $500 na ka se $2000 ma a kelen na. ɛkran minnu ka bon (43"+) minnu bɛ se ka maga u la, olu bɛ se ka $1500 fo $4,000+. Factor in mounting hardware ($50–$200), potentiel réseau infrastructure ($100–$300 yɔrɔ kelen na), ani CMS porogaramuw lase (a ka c’a la $10–$30/kalo ɛkran kelen na).

Ekran hakɛ jumɛn bɛ baara kɛ ka ɲɛ endcap jiralanw na?

Ka ɲɛsin dumunikɛyɔrɔw ni furakɛliso labanw ma, yɔrɔ minnu na ekran bɛ wuli etajɛri sanfɛ, 23"–37".bara jiralanw minnu bɛ sɔgɔsɔgɔye yɔrɔ dumanw ye. Elektɔriki walima kɛsu labanyɔrɔ belebelebaw-kɛsu labanw kama minnu yɔrɔ jɔlen ka ca, 43"–55" standard walima portrait-oriented displays bɛ baara kɛ ka ɲɛ. O kun ye ka ekran hakɛw bɛn yɔrɔ la min bɛ sɔrɔ, k’a sɔrɔ i ma fɛn farikoloma datugu.

Yala nizɛri endcaps bɛ se ka don n ka feerelikɛyɔrɔ kunnafonidilanw na minnu bɛ yen wa?

Awɔ. Sankaba-based CMS platforms fanba bɛ kunnafonidilanw cogoya jɔnjɔnw dɛmɛ ani u bɛ se ka don ɲɔgɔn na ni porogaramuw ka piblisite platformw ye. Fiyeerekɛlaw i n’a fɔ Walmart ani Tesco bɛ ka baara kɛ kosɛbɛ ka don-magasinw kɔnɔ-endcap jiralanw-u ka feerekɛyɔrɔ kunnafonidilanw na minnu ka bon, o b’a to CPG taamasiyɛnw bɛ se ka piblisite bilayɔrɔw san ɛntɛrinɛti fɛnmarayɔrɔw kɛrɛfɛ.

Yala ne mago bɛ ɛntɛrinɛti jɛɲɔgɔnya la ekran kelen-kelen bɛɛ kama wa?

A ka fisa, ɔwɔ-Wi-Fi walima Ethernet jɛɲɔgɔnya bɛ se ka yɔrɔjan kɔnɔkow ɲɛnabɔ, ka waati lakika-kurayali, ani minɛnw kɔlɔsili kɛ. Nka, jago taamasiyɛn jiralan fanba minnu bɛ ni kunnafonidilanw ye minnu jɔlen don- kɔnɔ, olu fana bɛ se ka baara kɛ ɛntɛrinɛti kɔkan ni sigida kɔnɔfɛnw ye minnu maralen don, ni kunnafoni kuraw bɛ gɛrɛ USB fɛ ni mago bɛ u la.

Ne ka kan ka endcap kɔnɔkow kuraya siɲɛ joli?

A dɔgɔyalenba la, aw bɛ aw ka endcap creative kura ye ni promotion cycle kelen-kelen bɛɛ ye (a ka c’a la dɔgɔkun 1–2 o dɔgɔkun 1–2 dumunikɛyɔrɔ la). Feerekɛlaw minnu bɛ baara kɛ kosɛbɛ, olu bɛ fɛn kuraw sɛmɛntiya ka caya, ka baara kɛ ni tilefara ye don o don fɛn caman ɲɔgɔnnabɔli kama ani A/B sɛgɛsɛgɛli walasa ka daɲɛw baarakɛcogo ɲɛ dɔgɔkun o dɔgɔkun.

Yala nizɛri endcaps nafa ka bon feerekɛla misɛnninw bolo wa?

Hali nizɛri labanko kelen min bɛ sirako caman sɔrɔyɔrɔ la, o bɛ se ka kɛ sababu ye ka sɔrɔw bila senkan minnu bɛ se ka suman. Jagokɛlaw ka jiralan sɔgɔlenw duguma dakun bɛ daminɛ $500 lamini na, wa CMS jɔyɔrɔw bɛ yen minnu musaka ka dɔgɔn walima minnu musaka ka dɔgɔ -, ka ɲɛsin baarakɛcogo misɛnninw ma. Aw bɛ a daminɛ ni ekran kelen ye, ka a nɔfɛkow suman, ka sɛgɛsɛgɛli kɛ ka bɔ yen.

Ka daminɛ

Nizɛri endcap jiralanw bɛ -ROI waridonba dɔ jira bi feerelikɛyɔrɔw feereli la. Yɔrɔ fɔlɔ farikoloma, kɔnɔkow seko fangama, ani baarakɛcogo kunnafoniw sumanilenw faralen ɲɔgɔn kan, o b’u kɛ fɛn ye min bɛ se ka kɛ fɛn ye min bɛ se ka suman ka bɔ sɛbɛnni jɔlen na-feerelaw bolo minnu hakɛ bɛɛ ye.

O kunba ye ka gɛrɛ a la i n’a fɔ sistɛmu : fɛnɲɛnɛmafagalan ɲumanw i ka magan sigida la, kɔnɔkow fɛɛrɛ min bɛ sannikɛlaw taamacogo bonya tiɲɛ na, CMS sigida min bɛ ɲɛnabɔli kɛ baarakɛcogo ɲuman ye hakɛ la, ani sumanikɛcogo min bɛ nafa jira bololabaarakɛlaw la.

Ni aw bɛ ka jateminɛ kɛ nizɛri endcap furakɛlicogo kan aw ka maganw kama, aw ye an ka fɛn bɛɛ lajɛlen lajɛjagokɛyɔrɔ jiralan minɛnwwalimaaw bolo se ka baro kɛ aw ka poroze wajibiyalenw kan. An ye feerekɛlaw dɛmɛ dumunikɛyɔrɔw, furakɛlitɔnw, ɛntɛrinɛti, ani nɔgɔya siratigɛ la, ka endcap taamasiyɛnw bila sen kan minnu bɛ jateminɛw lase-ani an nisɔndiyara k’an ye min kalan, an k’o fɔ.