Cogo min na ka Retail Electronic Shelf Label Solutions sugandi

Elektɔriki tabali labeli baara yeli caman kɛra kabini san 2015, fɛn caman b’a la ka wuli ka bɔ suguya caman na ani sɔngɔko siratigɛ la.

Ɲinan, ɛntɛrinɛti kan, sɛbɛnw bɛ ka papiye sɔngɔ sɛbɛn laadalata bila u nɔ na dumunikɛyɔrɔw la Ameriki jamana bɛɛ kɔnɔ. Whole Foods, Amazon Fresh ani Kroger bɛ baara kɛ ni nin fɛɛrɛ in ye kaban, ka fara maganw kan Kanada, Erɔpu, Azi ani mara wɛrɛw la.

A ka laɲini tɛmɛnen kɔfɛ, n’o ye ka VusionGroup ka DSLw bonya ka se magan 2300 ma san 2026, jɛɲɔgɔnw bɛna fɛnw sigicogo caya Walmart ka magan 4600 bɛɛ kɔnɔ Ameriki

Kunnafonidila ofisiyaliw ka jatew b’a jira ko Global Electronic Shelf Labels (ESL) Sugu hakɛ tun ye dɔrɔmɛ miliyari 2,206 ye san 2024, wa a bɛna se dɔrɔmɛ miliyari 2,784 ma san 2025, ka bonya ka se dɔrɔmɛ miliyari 12,574 ma san 2033, ka CAGR jira min ye 20,74% ye jateminɛ waati kɔnɔ. Duniya Elektroniki Shelf Labels (ESL) Sugu bonya bɛ bɔ kosɛbɛ 67% feerekɛlaw ka sɔngɔko otomatiki tali la, 61% ka fisa ni e-paper jiracogo ye, ani 54% ka jɛɲɔgɔnya ni waati yɛrɛyɛrɛ-waati jatebɔsɛbɛnw sigicogo ye.

San 2024 kunnafoni dɔ kɔnɔ, The Food Industry Association y’a jira ko “dumunifeerelaw minnu ɲininkara, olu 24% bɛ baara kɛ ni Electronic Shelf Labels (ESL) ye sisan, wa 29% b’a fɛ ka baara kɛ n’u ye don nataw la. Jagokɛlaw ka kulu ko nin fɛɛrɛ in bɛna magan hakɛ danmadɔ kisi sɔngɔ 7000 ni kɔ ma dɔgɔkun kɔnɔ, ka mɔgɔ kelen-kelen bɛɛ ka sanni kɛcogo ɲɛ, ka dɔ fara magan ka baarakɛcogo ɲuman kan.

San 2024 na, Tier-1 feerekɛlaw 55% ni kɔ minnu bɛ sɔrɔ yiriwalenw na, olu tun ye ESL siratigɛw ta. ESL taamasiyɛnw basigilen sigilen diɲɛ kɔnɔ, o tɛmɛna miliyɔn 450 kan san 2023 laban na, o ye wuliba ye ka tɛmɛn miliyɔn 325 kan san 2021.

Kabini fɛn dilannikɛlaw ye ɛntɛrinɛti tabali fɔlɔw bila senkan san 2000, ɛntɛrinɛti tabali sɛbɛnfura misɛnninw ni cɛmancɛw-sɔngɔ jigira ka bɔ dɔrɔmɛ bi duuru la ka se dɔrɔmɛ tan ni duuru ma.

Sani an ka baro kɛ furaw kan, dakun nata bɛ ESL musaka sigicogo sɛgɛsɛgɛ ka ɲɛ.

ESL musaka ye joli ye?

Label sɔngɔko ɲɛfɔli kunbaba

A sɔngɔ bɛ daminɛ dɔrɔmɛ 5 ɲɔgɔn na ka se dɔrɔmɛ 20 ni kɔ ma labeli kelen na. Mun na o fɛn caman bɛ sɔrɔ o cogo la? Bonya ni jirali sekow bɛ musaka caman ɲɔgɔnna bila -unit kelen-kelen bɛɛ la. Ni labeli ka bon, a musaka bɛ caya.

Tabali sɛbɛn minnu sɔngɔ man gɛlɛn, olu bonya bɛ se santimɛtɛrɛ 2 ɲɔgɔn ma. U bɛ fɛn dilannenw tɔgɔ jɔnjɔnw jira, fɛn dilannenw kunnafoniw, sɔngɔw ani barɔdiw. Ni i bɛ jiracogo hakɛ ni kunnafoniw fara a kan, sɔngɔw bɛ bonya. Elektroniki tabali label belebele dɔ min bɛ piblisite laseli kɛ ani ka ja jɔnjɔnw jira, o musaka bɛna tɛmɛ dɔrɔmɛ kɛmɛ kan. Nizɛri sɔngɔko fanba kama, aw bɛ a jira ko musakaw bɛ se dɔrɔmɛ 20 ma fɛn kelen na.

Prix ​​Range ka kɛɲɛ ni Size ye

 

1,5-inch ka se 2,5-inch labeliw – A bɛ daminɛ $5 na ka se $15 ma a kelen na

3-inch ka se 4,2-inch labeliw – Aw bɛ a jira ko aw bɛna $15 ni $30 cɛ kelen-kelen bɛɛ sara

5-inch ani a sanfɛ – Nin labeli premium ninnu bɛ se ka kɛ $30 fo $100 ni kɔ ye unit kelen na, kɛrɛnkɛrɛnnenya la ni u bɛ ni jiracogo kulɛri dafalenw ni fɛnw ye minnu bɛ ɲɔgɔn sɔrɔ

Ka kɛɲɛ ni Features ye

Modeli jɔnjɔnw : Sɔngɔ bɛ daminɛ dɔrɔmɛ 5 la ka se dɔrɔmɛ 10 ma fɛn kelen na, jiralan misɛnnin nɔgɔmanw na minnu bɛ kunnafoni jɔnjɔnw jira i n’a fɔ sɔngɔw ani aksidan hakɛ

Modeli kɔrɔlenw: Labeli minnu ka bon, minnu ka bon kosɛbɛ, ni kulɛri jiralanw bɛ minnu na walima minnu bɛ se ka fɛnw laseli kɛ, olu musaka bɛ se ka kɛ yɔrɔ o yɔrɔ la, k’a ta dɔrɔmɛ 15 la ka se dɔrɔmɛ 50 ma walima ka tɛmɛ o kan

Sugandili minnu bɛ kɛ ka kɛɲɛ ni mɔgɔw sago ye: NFC baarakɛcogo walima LED yeelen bɛ modeli dɔw la, o bɛ se ka musaka gɛlɛya ka tɛmɛ fɔlɔ kan

Solum bɛ sɔngɔko ɲɔgɔndan di ni sugandiliw ye minnu bɛ daminɛ dɔrɔmɛ 8 na ka se dɔrɔmɛ 15 ma labeli kelen na, ka kɛɲɛ ni a bonya n’a kɛcogo ye. Sanni caman sɔngɔ dɔgɔyali b’a kɛ sugandili ye min musaka ka bon-labɔlibaw kama. E-ink label basigilen min ye kelen ye, o bɛ se ka kɛ $5 ni $8 cɛ, k’a sɔrɔ label belebeleba, dafalen-kulɛri min bɛ ni fɛn kɔrɔlenw ye, o bɛ se ka bɔ $15 na ka se $20 ma.

Sistɛmu musaka bɛɛ lajɛlen

Investissement (waridon) bɛ tɛmɛn labeliw dɔrɔn kan. Fiyeerekɛlaw mago bɛ ɲɛnabɔli porogaramuw fana na (ESL Cloud Platform), o min bɛ ɲini ka kɔn ka wari sara min bɛ se dɔrɔmɛ 500 ɲɔgɔn ma, ka fara kalo o kalo abonnés sara kan. Siɲɛ kelen-saracogo bɛ daminɛ $1500 na ka se $2000 ma. Gateway hardware (Base Station), n’a sɔngɔ bɛ dɔrɔmɛ 150 ni dɔrɔmɛ 300 cɛ, o bɛ kɛ sababu ye ka kumaɲɔgɔnya kɛ ni telefɔni ye labeliw ni POS System cɛ.

ESL fana mago bɛ dakun ni mara porogaramu dɔ la ka fara labeliw yɛrɛ kan. Gateway bɛ fɛnw bilali ni u bɔli ɲɛnabɔ, ka ESL ni porogaramu cɛsiri. O bɛ kɛ dɔrɔmɛ 300 ni dɔrɔmɛ 400 cɛ da la min bɛ se ka sɔngɔ 1000 ni 3000 kuraya. Jagokɛyɔrɔ min bɛ mɛtɛrɛ kɛrɛnkɛrɛnnen 1000-, o mago bɛ da saba fo naani na, o kɔrɔ ye ko da in musaka bɛɛ bɛ se dɔrɔmɛ 1200 ma. ESL dilanbaga bɛna ESL ɲɛnabɔli porogaramu musakaw latigɛ. A ka c’a la, ladonni sɔngɔ bɛ don sara basigilen na min bɛ bɛn dɔrɔmɛ 500 ma.

Elektɔriki tabali labeli dilanbaga kelen-kelen bɛɛ bɛna kɛ n’u ka sɔngɔko misali ye, nka a bɛɛ lajɛlen na, wari bilali bɛ taa dɔrɔmɛ 11-12 ɲɔgɔn na labeli kelen na. O sɔngɔ in kɔnɔ, fɛnɲɛnamafagalanw, porogaramuw ani fɛnw faralen ɲɔgɔn kan.

Ni i ye ɛntɛrinɛti kan taamasiyɛn dafalen dɔ bila sen kan magasa dɔ kama, o bɛna mun musaka?

ESL musaka jatebɔ sɛbɛnw

Formula basigilen musakaw

ESL musaka bɛɛ lajɛlen=Label musaka + Gateway musaka + Porozɛ musaka + Installation musaka + Musaka dogolenw

Min:

Label musaka=(Label misɛnninw × $8) + (Label cɛmancɛ × $22) + (Label belebelew × $65)

Label fitinin sɔngɔ cɛmancɛ ye $5-$15 ye, ka baara kɛ ni cɛmancɛ ye $8 ye

Medium label sɔngɔ cɛmancɛ ye $15-$30 ye, ka baara kɛ ni cɛmancɛ ye $22 ye

Label belebele sɔngɔ cɛmancɛ ye $30-$100+, ka baara kɛ ni cɛmancɛ ye $65 ye

Gateway Cost=Gateways hakɛ × $350 (gateway 1 label 2000 kan)

Gateway sɔngɔ bɛ $300-$400 bɔ, ka baara kɛ ni cɛmancɛ ye $350 ye

Da kelen-kelen bɛɛ bɛ labeli 1000-3000 dɛmɛ

Porozɛ musaka=$1,500 (siɲɛ kelen-) walima $500 ka kɔn + $100-500/kalo abonné

A sigili musaka=$5.000 basigi + ($2,500 × Magasin bonya ÷ 10.000 sq ft)

Basi sigili bɛ se ka kɛ $5000-$10000 ye maganw na minnu bɛ kɛ cogoya la

Musaka dogolenw=$8.000 basigi + ($3,500 × SKU Jate ÷ 5.000)

Musaka dogolenw bɛ se dɔrɔmɛ 8000-15000 ma ka fara jɛkafɔ gɛlɛya, kalan, ani tiɲɛni kan

Label jɛnsɛnni ɲɛfɔli (Industrie moyenne) .

Label misɛnninw (1-3 inch): 45% ye installations bɛɛ lajɛlen ye diɲɛ kɔnɔ

Label cɛmancɛw (3-7 inch): 30% suguya bɛɛ lajɛlen hakɛ la

Label belebelebaw (7-10 inch): 10% ye installations ye

Bɛɛ-Musow ka ɲɛfɔli kɔnɔ

Industriw ka jateminɛ : $11-12 label kelen na ka fara hardware, software ani integration kan.

Tiɲɛ-Diɲɛ musaka tilali: Magasin saba kɛcogo

A Corner Store tigi ka wariko sɛgɛsɛgɛli

Magasin dɔ tigi dɔ bɛ Ohio mara la, o bɛ butiki dɔ baara min janya ye mɛtɛrɛ kɛrɛnkɛrɛnnen 2000 ye, fɛn 800 ɲɔgɔn bɛ a ka fɛnw bilayɔrɔw kan. Fɛn fanba-70% ɲɔgɔnna- ye dumunifɛnw ni dumunifɛn misɛnninw ye minnu bɛ kɛ cogoya la, minnu mago bɛ sɛbɛn misɛnninw na. 25% wɛrɛw ye fɛn belebelebaw ye i n’a fɔ minfɛnw ni du kɔnɔfɛnw minnu bɛ jiracogo cɛmancɛ-masiki de wajibiya. 5% tɔw ye fɛn kɛrɛnkɛrɛnnenw ye minnu na, labeli belebele ɲumanw bɛ baara kɛ ka ɲɛ.

Walasa ka nin magan in tiɲɛ nin cogo in na.

Ni labeli misɛnnin 560 bɛ dɔrɔmɛ 8 kelen-kelen na, o bɛɛ lajɛlen ye dɔrɔmɛ 4480 ye. Labeli cɛmancɛ 200 bɛ na se dɔrɔmɛ 4400 ma, ani labeli belebele 40 bɛ dɔrɔmɛ 2600 wɛrɛ fara u kan. Label wari bilalen bɛɛ lajɛlen: $11.480.

Butigi misɛnninw bɛ musaka caman sɔrɔ ka kɛɲɛ ni baara belebelebaw ye. Da kelen dɔrɔn de ka kan ka kɛ bawo labeli jate bɛ 2000- jukɔrɔ $350 na. Porozɛw bɛ baara kɛ $1500 ye siɲɛ kelen-lase la. Butigi min bonya bɛ nin hakɛ in na, o sigili musaka bɛ se dɔrɔmɛ 5500 ma hali bi bawo musaka basigilen bɛ yen, a janya mana kɛ min o min ye. Musaka dogolenw-jɛɲɔgɔnya baara, baarakɛlaw kalanni, baarakɛcogo tiɲɛni laseli waati-u bɛ fara ɲɔgɔn kan ka se dɔrɔmɛ 8560 ma.

A bɛɛ lajɛlen ye dɔrɔmɛ 27 390 ye.

Ni i y’o tila ni labeli 800 ye, i bɛ $34 ɲɔgɔn sɔrɔ labeli kelen na bɛɛ-in. O jate bɛ tɛmɛ dɔrɔmɛ 11-12 kan izini hakɛ la ni danfaraba ye. Baarakɛyɔrɔ misɛnninw tɛ nafa sɔrɔ dɔrɔn sɔrɔko siratigɛ la. Industriw ka kunnafoniw b’a jira ko bilali musakaw ye dɔrɔmɛ 50-70 ye fɛn kelen na, o tɛ ko ye min tɛ deli ka kɛ maganw na minnu bonya bɛ nin hakɛ in na.

O wariko latigɛ in b’a ɲini ka jateminɛ kɛ kosɛbɛ maganw na minnu bɛ nin hakɛ in na.

Maurer ka sugu maana: Dɔrɔmɛ 208.000 waridon bɛ mun jira

Tuma min na Jeff Maurer y’a latigɛ k’a ka suguba min janya ye mɛtɛrɛ kɛrɛnkɛrɛnnen 25 000 ye, o labɛn ni ɛntɛrinɛti sɛbɛnw ye, a gɛrɛla baarakɛnafolo la ni labɛn caman ye. Ni SKU 20.000 ɲɔgɔn bɛ a ka magan bɛɛ kɔnɔ, o wari bilali tun bɛna kɛ kosɛbɛ.

A ka sigicogo tun sinsinnen bɛ ɲagami nafama dɔ kan : 60% labeli misɛnninw ye dumunifɛnw ye minnu bɛ kɛ ka kɛɲɛ ni sariya ye, 30% labeli cɛmancɛw ye fɛnw ni deli dakunw na, ani 10% jirali belebelew ye fɛnw laseliw ni fɛnw jiralenw na. N’an ye jatebɔ kɛ ka kɛɲɛ ni nin formula in ye, labeli musaka dɔrɔn ye dɔrɔmɛ 358.000 ye-nka o b’a miiri ko sɔngɔba bɛ kɛ fɛn bɛɛ la.

O kɔlɔlɔ yɛrɛ Kɛra nin cogo in na. Maurer ye kumaɲɔgɔnya kɛ ka ɲɛ. A ka wari bilalen laban nana ni dɔrɔmɛ 208.000 ye u bɛɛ lajɛlen na, o bɛ kɛ dɔrɔmɛ 10,40 ye labeli kelen na ni fɛn bɛɛ farala a kan. O bɛ bɛn kosɛbɛ izini sariyaw ma baarakɛcogo la a ka hakɛ la.

Sanni caman kɛra sababu ye k’a ka per-label musakaw dɔgɔya kosɛbɛ lisi sɔngɔ jukɔrɔ. A ka dakun 10 (kelen bɛ labeli 2000 o 2000 la) n’a sɔrɔla o tun bɛ se dɔrɔmɛ 3500 ma. Porozɛw ka lase ye dɔrɔmɛ 1500 wɛrɛ fara a kan. Butigi dɔ sigili a bonya-a bɛ se $11,250 ma ka da a kan, a bɛ se ka kɛ ko o tun bɛ fara feerekɛla ka pake kɔnɔ. Wa hali ni musaka dogolenw bɛ kɛ dɔrɔmɛ 22 000 ye SKU 20 000 baarakɛcogo la cogoya la min bɛ kɛ cogoya la, feerekɛla ŋanaw ka teli k’o dɔw don u ka sɔngɔ fɔlen na.

Sɔngɔ hakɛ minnu bɔra kɛnɛ kan, olu bɛ kɛ kumaɲɔgɔnya daminɛyɔrɔw ye, u tɛ kɛ jate labanw ye. Ni an y’a jateminɛ, sannikɛla farimanw bɛ se ka musakaw sɔrɔ minnu bɛ gɛrɛ dɔrɔmɛ 10 na labeli kelen na ka tɛmɛ dɔrɔmɛ 20 kan.

Carrefour ka Villabé Hypermarket kɔnɔ: Ni ESL kɛra miliyɔn-Dɔrɔmɛ Teknoloji tulonkɛ ye

Carrefour Villabé porozɛ bɛ fɛn dɔ jira min ni ESL labɛncogo danma tɛ kelen ye fewu. Nin tun tɛ papiye taamasiyɛnw falenni dɔrɔn ye-a tun ye waleyaliba ye min dabɔra walasa ka fɛn min bɛ se ka kɛ ni ɛntɛrinɛti tabali taamasiyɛnw kɛra feerelikɛlaw ka fɛɛrɛbɔ siratigɛ la, o dɔ ye min ka bon kosɛbɛ, o jira.

O yɔrɔ bɛ o maana fɔ: ɛntɛrinɛti kan, fɛn 70 000 minnu bɛ sɔrɔ fɛnw bilayɔrɔ la, olu jɛnsɛnnen don mɛtɛrɛ kɛrɛnkɛrɛnnen 100 000 kɔnɔ. Carrefour ma dan o ma. U ye shelf-kɔlɔsili kamera 500 fara ɲɔgɔn kan ani ka EdgeSense nɛgɛsira 7000 sigi senkan walasa ka fɛnmarayɔrɔw nɔfɛtaama ɲɛ. O tun ye feerelikɛlaw ka fɛnsɔrɔsiraw labɛnni kura ye.

Labelw yɛrɛ, minnu tilalen don 55% ɲɔgɔn na unit misɛnninw na, 35% ɲɔgɔnna jiralan cɛmancɛw, ani 10% promotion screens belebelew, olu musaka tun bɛna kɛ miliyɔn 1,3 ɲɔgɔn ye sɔngɔ dantigɛlen na cogoya la min bɛ kɛ cogoya la. Carrefour ka labɛn kɔnɔ, fɛn kɔrɔlenw-kulɛri jiralanw, NFC seko, LED jiralanw, jɛ-ka-baara n’u ka jateminɛ-yɔrɔ tun bɛ yen. O baarakɛcogo ɲuman ye fɛnɲɛnamafagalan musakaw Gɛn ka Tɛmɛ 40% ɲɔgɔn kan, ka Dòn miliyɔn 1,8 hakɛ la.

Dɛmɛni fɛnsɔrɔsiraw farala baarakɛnafolo kan. Dakun bi saba-duuru minnu kelen-kelen bɛɛ ye dɔrɔmɛ 350 ye, olu ye dɔrɔmɛ 12.250 ɲɔgɔn di. Baarakɛda ka porogaramuw lasegin kɛra dɔrɔmɛ 5000 ɲɔgɔn ye. A sigili musakaw, n’u hakɛ kɛra o yɔrɔ hakɛ in na, wa n’a farala ɲɔgɔn kan ni sigida kɔrɔw ka gɛlɛya ye, n’a sɔrɔla o sera dɔrɔmɛ 42.000 ma. Musaka dogolenw-kalan kɛli baarakɛla kɛmɛ caman ye, jɛkafɔ ni sigida kɔrɔw ye, baarakɛcogo tiɲɛni dakunw labɛnni senfɛ-sera dɔrɔmɛ 57.000 ma.

O kɔfɛ, EdgeSense minɛnw bɛ yen minnu bɛ Villabé kɛ fɛn ye min ɲɔgɔn tɛ. Kamera kɛmɛ duuru, u kelen-kelen bɛɛ bɛ se dɔrɔmɛ 200 ma: dɔrɔmɛ 100.000. Sensɔrɔlan ba wolonwula bɛ $15 na kelen na: $105.000. O bɛ dɔrɔmɛ 205.000 jira fɛɛrɛko la, ESL bilali fanba tɛ min kɔnɔ.

Investissement dafalen : miliyɔn 2,14 ɲɔgɔn, baara kɛra ka se dɔrɔmɛ 30,63 ɲɔgɔn ma labeli kelen na.

Nin tɛ sɔngɔko poroze ye-a ye waati lakika-waati jatebɔ hakililata ye, sɔngɔko siratigɛ la min bɛ se ka wuli, ani baarakɛyɔrɔ bɛɛ lajɛlen baarakɛyɔrɔ min sirilen bɛ baarakɛcogo kelen na. Hypermarket baarakɛlaw fɛ minnu bɛ o ɲɔgɔnna fɛn caman jateminɛ, Villabé bɛ fɛn min bɛ se ka kɛ, o sanfɛla jira, a tɛ kɛ fɛn ye min ka kan ka kɛ, o dugumalan jira.

Budget Tiers saba

Baarakɛyɔrɔ fitinin (Label 10.000):Ɛntɛrinɛti sɔngɔ sɛbɛn 10.000 bilali sen kan, o bɛ dɔrɔmɛ 60.000-100.000 de wajibiya. ESL waleyali bɛ waati ni wariba de wajibiya, o min bɛ sɔngɔko kɛcogo caman sɛmɛntiya. Tag 10 000 sitɛmu musaka fɔlɔ bɛ se ka se dɔrɔmɛ 100 000 ma.

Baarakɛcogo cɛmancɛ (20.000 SKUs Store):Maurer fɛ, n’o ye SKU 20.000 ɲɔgɔn ye a ka magan na, o waridon kɛra dɔrɔmɛ 208.000 ɲɔgɔn ye. DSLw jiginni musaka bɛ se ka ɲɔgɔn ta ka kɛɲɛ ni fɛnw ye minnu bɛ dilan ani fɛn wɛrɛw, nka kunnafoniw b’a jira ko feerekɛlaw ka kan k’a jira ko u bɛna dɔrɔmɛ 100.000-200.000 sara nizɛri tabali labeliw ye nin hakɛ in na.

Baarakɛyɔrɔba (30.000 Label System):Tag 30.000 bilalibaw-dafalenbaw bɛ wari bilali fɔlɔw de wajibiya minnu bɛ gɛrɛ dɔrɔmɛ 350.000 na. Jateden minnu bɛ o hakɛ la, olu bɛ se ka lafiɲɛba di baarakɛjɛkuluw ni ɲɛmɔgɔyaso ma, o b’a to a ka gɛlɛn ka jo di kapitali musaka ma.

Magasin Typique Retail: Ɲɛjirali:Ni aw bɛ magan 10.000 sq ft sɔrɔ ni SKU 5000 ye, aw bɛ $49.000-$54.000 makɔnɔ a waleyali jɔnjɔnw na (labels, gateways, software, integration). Ni i ye fɛn ɲumanw fara a kan i n’a fɔ kulɛri jiralanw walima jateminɛ kɛcogo kɔrɔw, o bɛ se ka o gɛlɛya ka se dɔrɔmɛ 70.000-$90.000 ma. Musaka dogolenw (jɛ-ka-baara gɛlɛya, kalan, tiɲɛni) bɛ dɔ fara dɔrɔmɛ 8000-15000 wɛrɛ kan.

Feerekɛlabaw bɛ se ka sugandi cogo di?

Feerekɛla ŋana naani lajɛlen

VusionGroup (kɔrɔlen SES-imagotag):VusionGroup bɛ IoT & Data ɲɛnabɔcogo di jago farikoloma ma, a bɛ baara kɛ ni feerekɛla kuluba 350 ni kɔ ye diɲɛ kɔnɔ Erɔpu, Azi ani Ameriki Woroduguyanfan na. Sosiyete in daminɛna ni tɔgɔ ye ko "Store Electronic Systems" (SES) san 1992, ka a ka magan fɔlɔ labɛn ni ɛntɛrinɛti fɛnw ye san 1993. VusionGroup ka baarakɛlaw ka ca ni 850 ye. VusionGroup ka feereli sera miliyɔn 1011 ma san 2024 (a cayara ni 25% ye ka tɛmɛ san 2023 kan). San 2023, VusionGroup ye Electronic Shelf Labels miliyɔn 350 feere magan 45.000 kɔnɔ. A ka baarakɛɲɔgɔnya kunbabaw ye : Carrefour, Colruyt, Edeka, Lidl, The Co-operative Group, ani Walmart.

SES ye ESL sugu ɲɛmɔgɔ ye ni ESL 250mm ɲɔgɔn ye min sigilen don fo ka na se bi ma, o bɛ suguya 50% ɲɔgɔn jira. Sɔrɔko siratigɛ la, SES ka bon ni Pricer ye 50% ɲɔgɔn ani ni jatebɔw ye, a bonya bɛ se 3x ɲɔgɔn ma. SES bɛ Pricer ɲɛfɛ ni san fila ɲɔgɔn ye ni kokuradonni ye. SES fana bɛ musaka kɛ 4x ɲɔgɔn na Pricer bɛ min kɛ R&D la.

SOLUM: 1 .SoluM b’a ɲini ka tɛmɛ BOE kan ɛntɛrinɛti kan fɛnw bilayɔrɔw la san saba nataw kɔnɔ walasa ka kɛ diɲɛ feerekɛla ŋana ye. 2019 sàn, BOE ye Faransi ka SES Imagotag Sɔrɔ, n’o ye ESL dilanko tɔnba ye diɲɛ kɔnɔ. Suwɛdi jamana ka Pricer bɛ jɔyɔrɔ flanan na. SoluM ye sabanan ye. SoluM Dabɔra 2015 sàn na n'a Bɔra Samsung Electro-Mechanics la. CEO Jun ye ɛntɛrinɛti injiniyɛriw ta Samsung Electronics la a san naani ye nin ye ESL jago kama. SoluM tun b’a fɛ ka ESL kɛ furakɛli jago ye sanni ka kɛ minɛnw jago ye, a kɛtɔ ka porogaramuw seko lakana. Sosiyete bɛ se ka ESL dilan, k’a dilan ani k’a tila-tila a nɔ na-key ye kiliyanw ye.

Sannifeerekɛla:Pricer bɛ ɛntɛrinɛti kan, min bɛ se ka da a kan kosɛbɛ diɲɛ kɔnɔ. Sistɛmu kɔnɔna na, labeli yɛrɛ bɛ yen, min ka kan ka da a kan kosɛbɛ, min barika ka bon, ani min bɛ mɛn-. Ni a ka dɔnniya bɛ san tan saba kɔnɔ feerelikɛyɔrɔw sɔngɔko ni baara ɲɛnabɔli la, Pricer bɛ se ka hali baarakɛcogo gɛlɛnbaw ɲɛnabɔ. Pricer ka baarakɛyɔrɔ-grade electronic shelf-labelling solution bɛ feerekɛlaw dɛmɛ u ka waati kisi ni sɔngɔko kura ye otomatiki la. A bɛ musaka-nafa caman di ka tɛmɛ papiye kan ani ka kiliyanw ka ko kɛlenw ɲɛ ni sɔngɔko tigitigi ye, min bɛ se ka da a kan. Pricer bɛ feerekɛlaw dɛmɛ ka sira ɲuman ta ka taa baarakɛcogo la, a kɛtɔ ka ESL platform dɔ di min ka musaka bɛɛ lajɛlen (TCO) ka dɔgɔn.

Pricer bɛ ROI barikama di ka da baarakɛcogo ɲuman kan ani maganw ka forow nizɛrikan na minnu bɛ dɛmɛ ka margin lakana. O sɛgɛsɛgɛli y’a jira ko Pricer bɛ san duuru ROI di min ye 277% ye. Forrester ka ɲininiw y’a jira ko Pricer ka furakɛlicogo bilali sen kan, o bɛ bɛn sisan Nafa jɛlen (NPV) ma min ye Euro miliyɔn 96,02 ye.

Hanshow ye:Hali n’a bɛ iko Lidl ye SES-imagotag latigɛ k’a kɛ a ka ESL feerela ye, Aldi Nord ni Süd bɛ hakilina dalilu janyalen dɔ la hali bi ni feerekɛla suguya caman ye: Solum, SES-imagotag, Hanshow ani Pricer. Lidl ni Aldi Nord ye butiki damadɔw labɛn Alimanjamana na pewu walima u yɔrɔ dɔ la ni ESL ye. Aldi Süd ka magan 100 ni kɔ bɛ yen kaban.

Desizɔn teliya

 

Fiyeerekɛlaw, i n’a fɔ Walmart, IGA, Whole Foods, Amazon Fresh, Kroger, Hy-Vee, ShopRite, ani Schnucks, olu bɛ ka nizɛri tabali taamasiyɛnw minɛ ka taa a fɛ. Ahold Delhaize USA bɛ ka ESLw kɔrɔbɔ yɔrɔw la minnu ma fɔ ni jigiya ye ka fɛɛrɛ in bonya.

Ni feerekɛla cakɛdabaw i n’a fɔ Walmart, Kroger ani Costco bɛ fɛɛrɛw ɲini tuma bɛɛ walasa ka sɔngɔko fɛɛrɛw ɲɛ ani ka baarakɛcogo ɲuman sabati, ESL tali bɛ ka bonya joona.

Yala ROI nafa ka bon wa?

Ko kɛlen lakika dɔ: Maurer ka sugu

"Ni baarakɛlaw dɛsɛ ani nafolosɔrɔ waatiw, sisan de ye waati bɛnnen ye ani waati bɛnnen ye k'o kɛ", Maurer ka sugutigi Jeff Maurer y'o fɔ a ka desizɔn kan ka wuli ka taa ɛntɛrinɛti kan fɛnw bilayɔrɔw la.

Laadalata sɛbɛnw bɛ se ka kɛ i n’a fɔ u nɔgɔn don ani u ka nɔgɔn, nka ni aw bɛ gɛlɛyaw jateminɛ, ESLw bɛ kɛ fɛn ye min bɛ mɔgɔ ɲɛnajɛ ka taa a fɛ, Maurer ko ten. Gɛlɛya minnu bɛ laadala fɛnw bilayɔrɔw la, olu dɔw ye:

Baarakɛlaw ka baarakɛcogo dɔgɔyali : waati ni baara caman ka kan ka kɛ walasa ka fɛn sɛbɛnnenw caman cili ani ka u mara

Sɔngɔko dafalenko koɲɛw : ka sɔngɔko bɛnkan sabati fɛnmarayɔrɔ sɔngɔ ni POS sɔngɔ cɛ

Sɔngɔko sɛgɛsɛgɛli koɲɛw: sɔngɔko teliya, i n’a fɔ nisɔndiya waati ani sugu-sɔngɔko min bɛ ɲɛminɛ

Maurer ko : "An ka musakaw bɛ ka Changé tuma bɛɛ, o de kama an bɛ cogo la sisan, an bɛ se k'o feerelikɛyɔrɔ sɔngɔ caman yeli kɛ joona kosɛbɛ, ka ɲɛ kosɛbɛ ka tɛmɛ an tun bɛ se ka min kɛ fɔlɔ." "An bɛ sɔngɔ caman yeli sɔrɔ dɔgɔkun o dɔgɔkun. Fɔlɔ, o tun ye bololabaara ye," Maurer y'a fara a kan, k'a ɲɛfɔ ka ɲɛ, a ka kan ka fɛnw sɛbɛn, k'u faranfasi, k'u dulon. "A tun bɛ waati caman ta kosɛbɛ, wa a tun ka teli ka fili."

O fɛn caman sɛgɛsɛgɛli bɛ se ka dɔ bɔ fana magan ka dɔgɔyali la. Maurer y’a ɲɛfɔ ko: “Ni an girinyana fɛn dɔ kan, wa n’an ka fɛnmarataw tɛmɛna, an bɛ se ka desizɔn ta o waati la ka dɔ bɔ sɔngɔ la walasa k’a ɲini ka dɛmɛ don k’o fɛnmarayɔrɔ in lase teliya la.”

O bɛ baarakɛlaw ka waati hɔrɔnya walasa u ka u sinsin kiliyanw dɛmɛni kan ani nafa wɛrɛw-faralenw kan. Baarakɛlaw bɛ waati dɔgɔya 80% ɲɔgɔn na papiye taamasiyɛnw kurayali la ni u kɛra ɲɔgɔn cɛ ni magan dɔ jiginna ESL la, ka kɛɲɛ ni SES Imagotag ka kunnafoniw ye.

Dumunikɛyɔrɔtigi dɔ ye baarakɛwaati 50 ɲɔgɔn mara dɔgɔkun kɔnɔ, wa a ko ale b’a jira ko a bɛna nafa sɔrɔ a ka wari bilalen na nizɛri labeliw la san fila kɔnɔ.

"Sɔngɔ caman yeli min tun bɛ tile fila ta jɛɲɔgɔn dɔ fɛ walasa ka fɛn kura don a la, sisan o bɛ miniti damadɔ dɔrɔn de ta ni DSL sitɛmu kura ye", o ye Daniela Boscan ka fɔ ye, min ye Dumuni ni Dumuniko Jɛkulu ɲɛmɔgɔ ye Walmart magasin dɔ la Hurst, Texas. "O baarakɛcogo ɲuman in kɔrɔ ye ko an bɛ se ka waati caman kɛ ka kiliyanw dɛmɛ ani ka waati dɔɔnin kɛ baara segin-seginw na."

ROI Jatebɔcogo Formulaw

Ɲininkali min bɛ kɛ tuma caman na ka bɔ feerekɛlaw ɲɛmɔgɔya la, o ɲɛsinnen bɛ waatibolodacogo tiɲɛni-hali ma, o min bɛ ROI jatebɔ caman de wajibiya.

San o san warimara Formula

San o san bolomafaraw bɛɛ lajɛlen=Baarakɛlaw ka bolomafara + Paperw bolomafaraw + Sɔngɔko filiw marali + Kuranko bolomafaraw + Sɔngɔko tɔnɔ barikamaw

Min:

Baarakɛlaw ka bolomafara=Dɔgɔkun lɛrɛw sɔngɔ sɛbɛnw kan × 80% Dɔgɔyali × Lɛrɛ sara × dɔgɔkun 52

ESL bɛ dɔ bɔ waati la min bɛ kɛ papier tag kurayali la ni 80% ɲɔgɔn ye ni a kɛra ɲɔgɔn ye

Paperw marali=Dɔgɔkun o dɔgɔkun taamasiyɛnw Changé × $0.003/tag × dɔgɔkun 52

Butigi hakɛ cayalenba bɛ sɔngɔ 7000 ni kɔ mara dɔgɔkun kɔnɔ

Sɔngɔko filiw Lakanali=San sɔrɔta × 0,5%

Sɔngɔko filiw bɛ nɔ bila feerekɛlaw ka fɛnmarayɔrɔ 5-8% la; ESL bɛ sɔngɔko tiɲɛni sɔrɔ min bɛ se 100% ma

Kuwati lakanani=~$500/san (e-enki jiralanw bɛ baara kɛ ni fanga fitinin ye)

E-ink fɛɛrɛ bɛ fanga de wajibiya dɔrɔn ni a bɛ jiracogo kura

Tɔnɔw sɔngɔko fangama=San sɔrɔta × 0,5-2%

Sɔngɔko fangama bɛ 16% ɲɔgɔn bɔ ROI bɛɛ lajɛlen na

ROI Formula ye

San ROI (%)=(San bolomafara bɛɛ lajɛlen ÷ Nafolo bɛɛ lajɛlen) × 100

Sarali waati (Sanw)=Nafolo bɛɛ lajɛlen ÷ San o san bolomafaraw bɛɛ lajɛlen

Sara waati ladilanni ka kɛɲɛ ni sɔngɔ caman yeli ye

A ka ca (don o don): Sarali × 0,6 (40% teliya) → Kalo 3-6 sarali

Fɛɛrɛ cɛmancɛ (dɔgɔkun o dɔgɔkun): Sarali × 1,0 (daminɛ) → Kalo 12-18 sarali

A ka ca a la (kalo o kalo): Sarako × 1,8 (80% ka surun) → a bɛ se ka kɛ abada ko ROI min bɛ sɔn ka kɛ

Baarakɛlaw ka nafolo maracogo jateminɛ

Dumunikɛyɔrɔ minnu ka bon cɛmancɛ-, olu bɛ dɔrɔmɛ 20.000-30.000 mara san o san baarakɛlaw musakaw la

ESL jɛ-ka-baara bɛ dɔ bɔ sɔngɔko baarakɛlaw la ni 95% ɲɔgɔn ye .

ROI Reality Check: Feerekɛla saba danfaralenw bɛ se ka min makɔnɔ tiɲɛ na

Magasin min bɛ wele ko Convenience Store Sɛgɛsɛgɛli

Ni an seginna Ohio magan tigi ka wari bilalen kan min ye dɔrɔmɛ 27 390 ye, nafa minnu bɛ se ka sɔrɔ, olu ka kan ka sɛgɛsɛgɛ.

Baarakɛlaw bɛ sanga 8 ɲɔgɔn kɛ sisan dɔgɔkun o dɔgɔkun ka sɔngɔ sɛbɛnw ɲɛnabɔ-k’u sɛbɛn, k’u tila, ka taama siraw kan walasa k’u bila u nɔ na. Ni dɔrɔmɛ 15 ye lɛrɛ kelen kɔnɔ, o bɛ kɛ dɔrɔmɛ 6240 ye san o san baara tilennen na. Ni ESL ye o baara hakɛ tigɛ ni 80% ye, magasin tun bɛna baarakɛlaw musakaw sɔrɔ kokura san o san, dɔrɔmɛ 4992 ɲɔgɔn.

O warimara misɛnninw fana bɛ fara ɲɔgɔn kan. Paper tag musakaw ye tag 200 ye dɔgɔkun o dɔgɔkun bɛ $31 ɲɔgɔn bɔ san kɔnɔ-a man bon, nka wari lakika. Min nafa ka bon kosɛbɛ: magan bɛ dɔrɔmɛ 800.000 ɲɔgɔn kɛ san kɔnɔ, wa sɔngɔko filiw bɛ feerekɛlaw musaka bɔ 0,5% ɲɔgɔn na feereli la, k’a sɔrɔ u ma caya. O b’a jira ko dɔrɔmɛ 4000 bɛ se ka bɔnɛ ka da waribɔ danfara kan ani kiliyanw ka ŋunankow fɛ. Kuwati min bɛ mara magan na min bonya bɛ nin hakɛ in na, o bɛ se dɔrɔmɛ 300 ma san o san. Wa ni magan bɛ baara kɛ tiɲɛ na ni sɔngɔko seko barikama ye-sɔngɔw ladilanni ka da fɛnmarayɔrɔw hakɛw ni tile waati kan-$4000 wɛrɛ bɛ kɛ ka ɲɛsin sɔngɔko ɲɛnabɔli ma.

O bɛ se ka kɛ sababu ye ka dɔrɔmɛ 13 323 ɲɔgɔn bɔ san o san.

O warimara hakɛ la, wari seginni waati bɛ tɛmɛ san 2 kan dɔɔnin papiye kan. Nka magan bɛ sɔngɔw Changé kalo o kalo dɔrɔn, don o don tɛ. Sɔngɔ dɔgɔya-yɛlɛma kɛcogo kɔrɔ ye ko magan bɛ nafa dɔgɔman minɛ ka bɔ otomatiki la. Ka ladamu o tiɲɛ na, o bɛ sara lakika gɛrɛ san 3,7 la.

O b’a ɲɛfɔ mun na izini kunnafoniw b’a jira ko magan misɛnninw bɛ ROI ye san 4-6 kɔnɔ, kalo 18 jatew tɛ minnu fɔ feerekɛlaw bɛ deli ka minnu fɔ. Baarakɛla misɛnnin dɔw fɛ, a bɛ kɛ cogo la. Dɔw fɛ, faaba bɛ se ka bila yɔrɔ wɛrɛw la ka ɲɛ.

Fɛn min ye Maurer ka jatew kɛ baara ye

Jeff Maurer ka ko tun tɛ kelen ye kosɛbɛ, wa mun na faamuyali bɛ ɲɛfɔli kɛ waati min na ESL ka wari bilalenw bɛ sara tiɲɛ na.

A ka suguba min tun ye mɛtɛrɛ kɛrɛnkɛrɛnnen 25 000 ye, o tun bɛ baarakɛlaw ka waati sanga 50 ta dɔgɔkun o dɔgɔkun sɔngɔko la. Ni dɔrɔmɛ 18 ye lɛrɛ kelen kɔnɔ, o bɛ kɛ dɔrɔmɛ 46 800 ye san baara la min bilalen bɛ baara dɔ la min bɛ kiliyanw nafa zeru fara a kan. ESL ka 80% dɔgɔyali bɛ kɛ sababu ye ka dɔrɔmɛ 37.440 sɔrɔ sɛnɛfɛnw sɔrɔli la kokura.

Nka fɛn min ye balansi wuli tiɲɛ na : Maurer ka sɔngɔko ɲɛnabɔbaga ye lafiɲɛbɔ kɛ, wa a ye sugandili dɔ kɛ: ka mɔgɔ wɛrɛ ta a nɔ na ni dɔrɔmɛ 45 000 ye san o san (nafaw fana sen bɛ o la), walima k’a to ESL sitɛmu ka baara kɛ. A ye fɛɛrɛ kuraw sugandi. O desizɔn kelen in ye dɔrɔmɛ 45.000 fara san o san bolomafara kan, ROI jatebɔ fanba bɛ min sɔrɔ.

A ka magan bɛ sɔngɔw Changer tuma bɛɛ-"sɔngɔ ba caman bɛ Changé dɔgɔkun o dɔgɔkun," a ka kuma kɔnɔ. O frequency (fɔcogo) nafa ka bon kosɛbɛ. Ni dɔrɔmɛ miliyɔn 15 bɛ sɔrɔ san o san, hali ɲɛtaa fitininw bɛ dɔ fara o kan joona. Sɔngɔko filiw bɔli bɛ dɔrɔmɛ 75.000 ɲɔgɔn bɔ san o san. Sɔngɔko fangama fɛn tiɲɛnenw ni fɛnw kan minnu ka ca ni tɔw ye-fɛn min tɛ se ka kɛ ni papiye taamasiyɛnw ye-o bɛ kɛ sababu ye ka dɔrɔmɛ 225.000 jateminɛ ka ɲɛsin margin ɲɛtaa ma.

Ni a y’a ka san bolomafaraw bɛɛ lajɛlen-$37.440 baarakɛlaw la, $45.000 ye baarakɛlaw tacogo la, $75.000 filiw dɔgɔyali la, $1,092 papiye musakaw la, $500 fanga la, ani sɔngɔko tɔnɔ barikamaw-nafa minnu bɛ se ka sɔrɔ, olu tɛmɛna $380.000 kan san o san ni wari bilalen ye $208.000 ye.

Hali ni baara kɛra ni jateminɛ kɔrɔlenw ye minnu bɛ sɔngɔko fangamaw bɔ kɛnɛ kan (k’a masɔrɔ o tɔnɔw bɛ bɔ kosɛbɛ waleyali la), Maurer ka sara waati bɛ jigin kalo 9-10 lamini na ni sɔngɔ caman yeli ye, walima kalo 15-16 basigilen miiriliw la.

Maurer yɛrɛ y’a jateminɛ ko san 1,5 fo san 2,5 bɛ sɔrɔ ROI dafalen na, ni tilancɛ bɛ bɔ baarakɛlaw ni papiyew marali dɔrɔn na. Ko kɔrɔsigi ye n’a sɔrɔla hakilitigiya ye-diɲɛ sɔrɔta lakikaw-diɲɛ sɔrɔta bɛ danfara-nka a ka jɔnjɔnw bɛ wari bilali dɛmɛ kosɛbɛ.

Carrefour ka sɛgɛsɛgɛli: Jate danfaralenw pewu

Hypermarket scale la, ROI jatebɔw bɛ don waajulikɛyɔrɔ wɛrɛw la. Carrefour ka Villabé wari bilalen min bɛ se miliyɔn 2,14 ɲɔgɔn ma, o bɛ nafa caman ɲini ka kɛɲɛ ni o ye walasa ka faaba in jo di.

Baarakɛlaw ka ɲɔgɔndan bɛ sɛgɛsɛgɛli kɛ kosɛbɛ. Sɔngɔko 70.000 ɲɛnabɔli bolo la, o bɛ jɛkuluw de wajibiya minnu y’u yɛrɛ di-baarakɛlaw ka lɛrɛ 200 ɲɔgɔn dɔgɔkun o dɔgɔkun baarakɛwaati caman kɔnɔ. Ni €20 ye lɛrɛ kelen kɔnɔ ($22 ɲɔgɔn), o bɛ kɛ dɔrɔmɛ 237.000 ye san baara la. 80% dɔgɔyali bɛ dɔrɔmɛ 166.400 ɲɔgɔn di warimara tilennen na.

Paper musakaw ye 15.000 ye dɔgɔkun o dɔgɔkun taamasiyɛn caman cili bɛ dɔrɔmɛ 2340 wɛrɛ di san o san-kɔrɔ ye a hakɛ la, hali ni a ka dɔgɔ ni wari bilali bɛɛ lajɛlen ye. Kuwati min bɛ mara nin yɔrɔ in na, o bɛ se dɔrɔmɛ 2000 ɲɔgɔn ma san o san.

Hypermarket sɔrɔko bɛ danfara yɔrɔ min na, o ye fili musakaw ni sɔngɔko seko fangama ye. Ni san sɔrɔta miliyɔn 80 bɛ woyo magasa kɔnɔ, sɔngɔko fili minnu bɛ 0,5% la, olu bɛ dɔrɔmɛ 400.000 jira san kɔnɔ. Se min bɛ kɛ ka waati yɛrɛyɛrɛ-waati sɔngɔko ɲɔgɔndan kɛ, flash laseliw, ani waati{1}}markdowns minnu sinsinnen bɛ fɛn tiɲɛnenw kan, o bɛ kɛ sababu ye ka dɔrɔmɛ miliyɔn 1,6 jateminɛ ka ɲɛsin margin ɲɛtaa ma-hali n’a y’a sɔrɔ o nafa minɛni bɛ sɔngɔko fɛɛrɛ caman de wajibiya, a tɛ kɛ fɛɛrɛ kuraw bilali ye dɔrɔn.

Carrefour ka EdgeSense jɛ-ka-baara bɛ fɛn wɛrɛ fara a kan. Shelf-kɔlɔsili kameraw ni sensor rails bɛ se ka kɛ sababu ye ka inventory intelligence kɛ min bɛ dɔ bɔ out-of-stocks ani overstock cogoyaw la. Jateminɛ kɔrɔw b’a jira ko dɔrɔmɛ 240.000 bɛ sɔrɔ san o san fɛnmarayɔrɔw ɲɛnabɔli nafa la.

Ni an ye kuluw bɛɛ fara ɲɔgɔn kan, o bɛ se ka kɛ sababu ye ka san o san bolomafara sɔrɔ min bɛ tɛmɛ miliyɔn 2,4 kan-o min bɛna a jira ko wari bɛ segin san kelen kɔnɔ. O bɛ ko jigiya jira.

Jateminɛ kɔrɔlenw ni sɔngɔko tɔnɔ fangamaw tɛ o la, olu b’a jira ko san o san warimara bɛ se dɔrɔmɛ 570.000 ɲɔgɔn ma. O hakɛ la, sara bɛ taa fo san 3,8-min bɛ sɔn hali bi fɛnsɔrɔsiraw musakabɔcogo ɲuman na, nka a yɔrɔ ka jan se sɔrɔli teliya la, baarakɛla fitininw bɛ se ka minnu makɔnɔ.

Suguba baarakɛlaw fɛ, n’a sɔrɔla san 2-4 ka se ROI dafalen ma, o bɛ bɔ kosɛbɛ u bɛ sɔngɔko seko fangamaw ta cogo min na ni fanga ye.

San 5 Nafa jɛlen jatebɔ

Formula : 1 .

5-San nafa jɛlen=(San bolomafara × 5) - Nafolo bɛɛ lajɛlen

Sɛgɛsɛgɛli: Pricer bɛ san duuru ROI di min ye 277% ye ka kɛɲɛ ni Forrester ka ɲininiw ye.

ESL musaka ɲɛnabɔcogo ka ɲɛsin feerelikɛyɔrɔw hakɛ danfaralenw ma

1. Ka kɛɲɛ ni Magasin hakɛ ye

Magasin misɛnninw (Magasins/Magasins spéciales) .

Magasin fitininw bilali hakɛ:Fiyeere yɔrɔ wɛrɛw, i n’a fɔ maganw, kioskiw, ani pop{0}}up butikiw, olu bɛ ka ESL siratigɛw ta ka taa a fɛ walasa ka baarakɛcogo ɲuman sabati ani ka sɔngɔko ɲɛnabɔ. Feerekɛyɔrɔ suguya 100 ni kɔ kɔnɔ, magan kelen-kelen bɛɛ bɛ ESL 20 ni 50 cɛ.

Magasin misɛnninw musaka dantigɛliw:Fɔlɔ sigili musakabaw ani jɛ-ka-baara gɛlɛya bɛ dan sigi a tali la feerekɛyɔrɔ misɛnninw na. A bilali bɛ se ka kɛ dɔrɔmɛ 50–70 cɛ fɛn kelen na, o bɛ se ka kɛ dankarili ye magan misɛnninw na minnu ka fɛnmarayɔrɔ ba caman bɛ yen.

Magasin misɛnninw ka baarakɛminɛnw wajibiyalenw:Ka fara taamasiyɛnw kan, maganw mago bɛ antɛniw walima basigiyɔrɔw la walasa ka taamasiyɛn ci ESLw ma. Jate bɛ bɔ dugukolo yɔrɔ la. Butigi fitinin dɔ bɛ se ka mago don antɛni 1 walima 2 la; suguba dɔ bɛ se ka mago don caman na minnu tilalen don yɔrɔ bɛɛ la.

Supermarchés moyennes (SKU 5.000-20.000) .

Medium Grocery Store San o san baarakɛlaw ka bolomafara:Tuma caman na, dumunifɛnw bɛ ɲini ka sɔngɔ sɛmɛntiya tuma caman na bololabaarakɛlaw fɛ. ESLw bɛ o baara kɛ otomatiki la, ka dɔ bɔ magan baarakɛlaw ka baara la. Ni an y’a jateminɛ, dumunikɛyɔrɔ cɛmancɛ- bɛ se ka dɔrɔmɛ 20.000 fo dɔrɔmɛ 30.000 ɲɔgɔn bɔ san o san baarakɛlaw musakaw la.

Espagne Mercadona ka ko:Mercadona y’a jateminɛ ko ka ɛntɛrinɛti taamasiyɛnw waleya magan kelen kɔnɔ, o musaka bɛna kɛ ɛriwari 100.000 ɲɔgɔn ye, o ye gɛlɛyaba ye hali ni nafa minnu fɔra sanfɛ.

Suguba/Sugubaw (30,000+ SKUw) .

Hypermarket belebelew ka baarakɛcogo sɛgɛsɛgɛli:Kɔrɔlen baara musakabaw bɛ to gɛlɛya ye, kɛrɛnkɛrɛnnenya la feerekɛla misɛnninw fɛ. Ka suguba dɔ labɛn, o bɛ se ka kɛ ni labeli 50 000 ni kɔ ye, o bɛ wari bilali fɔlɔw gɛlɛya ka kɛ dɔrɔmɛ miliyɔn caman ye.

Carrefour Villabé ka Hypermarché ka ko:Carrefour kɛra dumunifeerekɛla ŋana fɔlɔ ye Erɔpu jamanaw na min ye VusionGroup EdgeSense furakɛli kɛcogo kɔrɔbɔ a ka Villabé suguba kɔnɔ san 2024. O sigili in kɔnɔ, ɛntɛrinɛti tabali taamasiyɛn 70.000 ɲɔgɔn tun bɛ yen, tabali-kɔlɔsili kamera 500, ani EdgeSense nɛgɛsira 7000, minnu bɛ dɛmɛ don magan sɛgɛsɛgɛli ɲɛtaalenw na-magasinw na minnu tɛ fɛn tiɲɛ opereli minnu bɛ kɛ ka ɲɛsin waati lakika-waati jatebɔ ni sɔngɔko bɛnkan.

Ameriki Woroduguyanfan sugubatigiw ka baarakɛcogo hakɛ danmadɔ:Ameriki Woroduguyanfan na, suguba feereyɔrɔ 2500 ni kɔ tun ye e-paper ESL sitɛmuw fara ɲɔgɔn kan Q4 2023 fɛ, ni maganw labɛnni hakɛ cayalenba ye SKU 12000 dafa yɔrɔ kelen na.

Cakɛdabaw ka feerekɛyɔrɔbaw

Cakɛda belebeleba san o san bolomafaraw:Nin jiginni in ka taa otomatiki la, o ye dɔrɔmɛ 500.000 mara san kɔnɔ feerekɛyɔrɔbaw ma. Sɔngɔko filiw, n’o bɛ se ka kɛ sababu ye ka feerekɛlaw ka sɔrɔ bɔnɛnenw musaka fo ka se miliyɔn 2 ma san o san, olu bɛ dɔgɔya kosɛbɛ ni ESLw ye.

Walmart ka baarakɛcogo sɛgɛsɛgɛli:San 2024, Walmart ye ESL kɔrɔbɔliw bonya Ameriki magan 500 kɔnɔ, ka Bluetooth-segin taamasiyɛnw waleya minnu b’a to sannikɛlaw bɛ se ka sɛbɛnw sɛgɛsɛgɛ walasa ka fɛn dilannenw kunnafoniw ni u laseliw sɔrɔ.

Ɲɛfɔli teliya la: Musow ka musaka jateminɛ ka kɛɲɛ ni magan suguya ye

3. Musaka ni baarakɛcogo ka kɛɲɛ ni Label hakɛ ye

Labels Standard Size (1-3 inch): Bamako, Mali:ESL hakɛ dantigɛlenw tora baara la kosɛbɛ, u bɛ kɛ 45% ye sigili la diɲɛ kɔnɔ san 2024. Feerekɛlaw bɛ nin taamasiyɛn ninnu fɛ u ka dɔgɔyali n’u musaka{3}}ko ɲuman kosɔn, o b’a to u ka ɲi dumunikɛyɔrɔw ni feerekɛyɔrɔw la minnu ka nɔgɔn. U si hakɛ bɛ Tɛmɛ sàn 8 kan, wa u bɛ NFC ni barɔdi jiralanw bɛɛ Dɛmɛ. Feerekɛlaw minnu bɛ baara kɛ ni ESL 1-3 inch ye, olu ye bololabaarakɛlaw tigɛ sɔngɔko la ni 50% ni kɔ ye.

Mid-Lajɛba minnu ka bon (3,1-7 inch):ESL cɛmancɛ{0}}ba tun ye 30% ye suguya bɛɛ lajɛlen na san 2024. Sugubaw ni maganbaw bɛ nin taamasiyɛn ninnu ta kosɛbɛ k’a sababu kɛ u yecogo ɲuman n’u ka fɛn caman sɛgɛsɛgɛli ye. In-magasinw kɔnɔ sɛgɛsɛgɛliw y’a jira ko 65% ka fisa ka sɔngɔw lajɛ cɛmancɛ-hakɛ jiralanw kan.

Label belebelebaw (7,1-10 inch):ESL belebelebaw-w bɛ kɛ 10% ye sigili la, wa u bɛ kɛ magan kɛrɛnkɛrɛnnenw na walima fɛn sɔngɔ gɛlɛnw tilayɔrɔw kama. Hali ni musakaw cayara, denfaya cayara ni 15% ye k’a ta san 2022 la ka se san 2024 ma.

4. Musaka-Nafa sɔrɔli ka kɛɲɛ ni ROI waati ye

Ni AI sɔngɔko porogaramu ye (Payback teliya la san 1):Ni ESL sitɛmu sigilen don ka ɲɛ ani k’a waleya, a bɛ se k’a yɛrɛ sara san fila fo san saba kɔnɔ. Ni feerekɛlaw bɛ baara kɛ ni sɔngɔko ɲɛnabɔli porogaramuw ye ka fara sistɛmu kan, ROI bɛ se ka don san kelen dɔrɔn kɔnɔ.

5. Musow ka musakaw ɲɛfɔli

Hardware musakaw:ESL unitw yɛrɛ de bɛ musaka fanba kɛ. Saniw bɛ se ka bɔ $6 na ka se $100+ ma labeli kelen na ka kɛɲɛ ni jiracogo hakɛ, baarakɛcogo ani jiracogo suguya ye. Dumunikɛyɔrɔ cɛmancɛ-la, o bɛ se ka kɛ dɔrɔmɛ ba tan ni tan ye musaka fɔlɔw la, ka kɛɲɛ ni fɛnmarayɔrɔw ni fɛnw hakɛ ye minnu ka kan ka datugu.

Fɛnsɔrɔsiraw ni u sigicogo:ESL sigili bɛ adapɛriw walima nɛgɛsiraw sigili de wajibiya ani kumaɲɔgɔnya minɛn min tɛ fili, min sinsinnen bɛ bulutu walima arajo frequency kan. O musaka bɛ bɔ magasa labɛncogo la ani a sigicogo hakɛ la. Butigi gansan dɔ la, o musakaw bɛ se ka kɛ dɔrɔmɛ 5000 fo dɔrɔmɛ 10000 cɛ.

Porozɛw ni ɲɔgɔndɛmɛ:ESLw bɛ porogaramu barikamaw de wajibiya minnu bɛ don ɲɔgɔn na ni fɛnmaracogo ni sɔngɔko siratigɛw ye minnu bɛ yen. Musakaw bɛ se ka kɛ lase sara ye, porogaramuw dilanni walima u ladilancogo, ani kunnafoniw farali cɛsiriw. Porozɛ musaka bɛ se ka kɛ san o san abonnés modɛli ye min bɛ daminɛ dɔrɔmɛ 100 na ka se dɔrɔmɛ 500 ma kalo o kalo.

Ladonni ni dɛmɛni:Ladonni min bɛ senna, o b’a to ESLw bɛ baara kɛ ka ɲɛ. Ladonni musakaw ka dɔgɔ ni i y’a suma ni sigili fɔlɔ ye, nka san o san dɛmɛni baara bɛ se ka kɛ sababu ye ka wari bila dɔrɔmɛ 1000 fo dɔrɔmɛ 3000 na san kɔnɔ, ka kɛɲɛ ni magan hakɛ ni a gɛlɛya ye.

6. Musow ka tiɲɛni-Hali Point Reference

10.000 Label Scale Se ka musaka balansi sɔrɔ:Ni labeliw bɛ tɛmɛ 10.000 kan, ɛntɛrinɛti kan labeli suguya bɛ se musaka hakɛ ma ni papiye kɔrɔlenw ye bawo a bɛ sɛbɛnni, taa ni baarakɛlaw bɔ yen.

Musow ka dɔgɔyali taabolo:Label kelen musaka : A bɛ jigin ka taa a fɛ, a jirala ko a bɛna dɔgɔya 25–35% san 5 nataw kɔnɔ.

ROI Jatebɔ nɔgɔman

Fiyeerekɛla dɔw bɛ se lɛri 50 ma dɔgɔkun kɔnɔ walasa ka sɔngɔ caman caman cili ɲɛnabɔ ni papiye taamasiyɛnw ye. Sɛbɛnni musakaw, baarakɛwaatiw, ani fɛnw falen-falen tuma bɛɛ cɛ, min bɛ i n’a fɔ baara fitinin, o bɛ se ka tɔnɔw bɔ ni dususuma ye-ka degun kunntan fara ɲɔgɔn kan kaban, minnu ka gɛlɛn kaban.

Ni ESL ye, sɔngɔko kura bɛ kɛ o yɔrɔnin bɛɛ, ka dɔgɔkun baara ban pewu. Kuwati musakaw bɛ dɔgɔya k’a sababu kɛ fanga-e-enki jiralanw ye minnu bɛ baara kɛ ka ɲɛ. Sɔngɔko filiw bɛ ɲini ka tunun.

Jatebɔ misali min bɛ kɛ feerekɛla cɛmancɛ-makɛ fɛ:

San o san bolomafara minnu bɛ se ka kɛ: $39.000 (baarakɛlaw) + $10.000 (kuran) + $5.000 (filiw)=$54.000

Misali la, wari bilali: dɔrɔmɛ 100.000

ROI min bɛ se ka kɛ: 54% san o san

Sara waati makɔnɔnen: san 1,85 ɲɔgɔn

O hakilinaw kɔnɔ, ESL siratigɛ bɛ a yɛrɛ sara san fila jukɔrɔ. O kɔfɛ, feerekɛla bɛ nafa sɔrɔ dɔrɔmɛ 54.000 na san o san bolomafara-nafolo la min bɛ se ka segin ka don baarakɛlaw la, ka fɛnw mara, walima ka kiliyanw ka ko kɛlenw yiriwa.

Sɔrɔko nafa fɔlɔ min bɛ sɔrɔ ESL ni POS ni inventory systems jɛli la, o ye baarakɛlaw ka bolomafara ye. Feerekɛlaw cɛmancɛ-la minnu ka SKU ka ca, laadala papiye sɔngɔko bɛ baara caman de wajibiya. ESL jɛ-ka-baara bɛ se ka dɔ bɔ o baara in na ni 95% ɲɔgɔn ye. Sannifeere tiɲɛni bɛ saraba wɛrɛ di. Industriw ka sɛgɛsɛgɛliw y’a jira ko sɔngɔko filiw bɛ nɔ bila 5-8% la feerekɛlaw ka fɛnmarayɔrɔw la. Ni ESLw donna ɲɔgɔn na ni POS sitɛmuw ye, sɔngɔko tiɲɛni bɛ gɛrɛ 100%, o bɛ danfara bɔ shelf ni register sɔngɔw cɛ.

ESL sigidaw y’a jira ko musaka-nafa ka bon, u ye bololabaara musakaw dɔgɔya fo ka se 40% ma, ka sɔrɔ ka sɔngɔ tiɲɛni yiriwa ni 99% ye. Cakɛdabaw i n’a fɔ Carrefour ani Walmart ye ESL sitɛmuw bila senkan feerekɛyɔrɔ 1500 ni kɔ kɔnɔ u kelen-kelen bɛɛ la, o kɛra sababu ye ka sɔngɔko filiw dɔgɔya 50%.

Payback waati jateminɛ

Maurer y’a jira ko wari bilalen nafa bɛna bɔ san 1,5 fo san 2,5 kɔnɔ, o la 50% bɛ bɔ baarakɛlaw ni papiye sɔrɔli dɔgɔyali la, o la: musaka dɔgɔyali sɛbɛnni na, baarakɛlaw bɔli sɛbɛnw tilatilali n’u dulon na, ka sɔngɔko fangama waleya ka da fɛnmarayɔrɔw hakɛ kan. Sɔngɔko fangama fana bɛna kɛ sababu ye ka nafa caman sɔrɔ, n’a y’a to jɛkulu ka se ka don o don sɔngɔko latigɛ ɲumanw kɛ ka da fɛn dilannenw sɔrɔli kan, o bɛ kɛ 16% ɲɔgɔn ye ROI la.

Shannon Clark, n’o ye Houchens Food Group ka taamasiyɛn ni feereli ɲɛmɔgɔ ye, ale ye magan fila kɔrɔbɔ ni ESLw ye, wa a b’a fɛ ka magan fila wɛrɛw daminɛ waati nataw la. A ka ROI jatebɔlen ye san 3,5 ye ka da papier tag, baarakɛlaw, ani ESL musakaw kan.

Ni ESL sitɛmu sigilen don ka ɲɛ ani k’a waleya, a bɛ se k’a yɛrɛ sara san fila fo san saba kɔnɔ. Ni feerekɛlaw bɛ baara kɛ ni sɔngɔko ɲɛnabɔli porogaramuw ye ka fara sistɛmu kan, ROI bɛ se ka don san kelen dɔrɔn kɔnɔ. Ni a farala ɲɔgɔn kan ni AI-based sɔngɔko porogaramu ye ani sɔngɔko taabolo caman cili walasa ka nafa sɔrɔ ɲininiw sɛgɛsɛgɛli la, dumunikɛyɔrɔ min bɛ ni labeli 30.000 ye, o bɛ se ka nafa sɔrɔ u ka wari bilalen na san kelen kɔnɔ.

Sara waatiw bɛ danfaraba don baara suguya la. Dumunifeerelaw minnu ka ca -u ka sɔngɔ caman bɛ ɲɔgɔn na, olu bɛ kalo 3-6 sarali lajɛ. Laadalata feereli minnu bɛ kɛ ni sɔngɔ caman yeli hakɛ danmadɔ ye, olu bɛ se ka sara sɔrɔ kalo 12-18 kɔnɔ cogoyaw la minnu bɛ kɛ cogoya la. Sɔngɔ caman caman cili sigidaw tɛ se ka ROI sɔrɔ abada min bɛ sɔn.

Brian Salzman, jamana jatebɔ ɲɛmɔgɔ, West, ESL dilanko tɔnba Aperion Solutions la, o y’a jira ko sisan, dumunikɛyɔrɔw bɛ ka yɔrɔ o yɔrɔ lajɛ kalo 18-kalo 18-sarali ni san fila cɛ n’u ye baarakɛcogo ɲumanw sugandi. O b’a to ESL bɛ se ka sɔrɔ feerekɛlaw fɛ, feerekɛla dɔw bɛ sara ye kalo 18-24 kɔnɔ.

Yala aw ka magan bɛnnen don wa?

Taamaʃyɛn minnu b’a jira ko ESL bɛnnen don i ma

Dumunifeerelaw yɛrɛmahɔrɔnyalenw bɛ baarakɛlaw musakaw caya, u ka nafaw bɛ dɔgɔya, ani sannikɛlaw ka jigiya ka bon. "Elektroniki tabali sɛbɛnw kɛra fɛn ye min tɛ sɔngɔko dɔrɔn ye", IGA ka jago ɲɛmɔgɔba Sarah Rivers y'o fɔ. "U bɛ fɛn caman wɛrɛw kɛ, i n'a fɔ ka sɔngɔko kura nɔgɔya, ka tiɲɛni ɲɛ, ani ka jɛɲɔgɔnya kɛ n'i ka fɛɛrɛ tɔw ye walasa ka jɛɲɔgɔnya, baarakɛcogo-kɛɲɔgɔnya dilan."

Greg Adamsky, n’o ye Aperion ka jago yiriwali ɲɛmɔgɔ ye kɔrɔnfɛla mara la, o y’a ɲɛfɔ ko ESL tali sera fɛn dɔ ma min bɛ se ka wuli. Fɛn naani de bɛ ka fɛn caman wuli:

Baara musakaw ni u jogoɲumanya:"Musow ka musakaw jiginni ni baarakɛlaw ka jogo jigintɔ faralen ɲɔgɔn kan, o bɛ ka dimi di dumunifeerelaw ma."

Baarakɛcogo min bɛ bonya:ESLw bɛ jɛ sisan ni e-jago ye, nizɛri kuponw, ani sɔngɔko ɲɛnabɔli baarakɛminɛnw. "Baarakɛcogo min cayara, o bɛ ROI bila sen kan. I tɛ baarakɛlaw kisi dɔrɔn-i bɛ sɔngɔ ni nafa sɔrɔ ka ɲɛ."

Waati lakika-Waati sɔngɔko:"Ne ka kiliyan dɔ min bɛ Filadɛlifi, o bɛ jɛgɛ sɔngɔ Changer don o don. A man kan ka dɔgɔkun kelen makɔnɔ walasa ka kunnafoni kuraw sɔrɔ-ko fɛn caman sɛgɛsɛgɛli bɛ tɔnɔ ni kuraya yiriwa k'a ɲɛsin a yɛrɛ ma."

Kunnafonidila ɲɛmɔgɔba y’a jira ko baara kɛli ni ESL ye maganw na minnu tɛ ɛntɛrinɛti kan, o b’a to u bɛ se ka jaabi di feereli cayalenba ma dɔgɔkun labanw na. ESL nafa bonyalen don feerekɛlaw bolo k’a sababu kɛ ɲɔgɔndan caya ye ɛntɛrinɛti ni ɛntɛrinɛti kɔkan maganw cɛ ani fana ɛntɛrinɛti kɔkan maganw ni ɲɔgɔn cɛ.

Sugubaw ni sugubabaw ye baarakɛminɛnw yɔrɔba ye ɛntɛrinɛti kan, u bɛ kɛ 54% ɲɔgɔn ye diɲɛ kɔnɔ waleyaliw la san 2024. Nin dumunifeerelaw belebelebaw-cogo la, olu bɛ fɛn suguya caman ɲɛnabɔ-SKU 15.000 fo 60.000 kɔnɔ cogoya danmadɔw kɔnɔ-ni sɔngɔ caman yeli bɛ kɛ sababu ye ka fɛnw laseli, ɲɔgɔndan ladilanni, ani fɛn tiɲɛnenw ɲɛnabɔli.

Ko minnu na, makɔnɔni bɛ nafa sɔrɔ yɔrɔ minnu na

ESL tɛ bɛn feerekɛla bɛɛ ma. waleyali kɔlɔlɔw kalanni kɔfɛ, ko damadɔ bɛ ROI jugu jira tuma bɛɛ:

Sɔngɔ caman caman cili ka dɔgɔ kosɛbɛ:N’i ​​ye sɔngɔw sɛmɛntiya kalo o kalo walima ka dɔgɔn o ma, baarakɛlaw ka bolomafaraw tɛ jo di wari bilali ma. Laadalata labeliw bɛ baara kɛ ka ɲɛ -sɔngɔ sigida sabatilenw na.

A cogoya ka dɔgɔ kosɛbɛ:Butigi minnu bɛ mɛtɛrɛ kɛrɛnkɛrɛnnen 2000 duguma ni SKU 500 jukɔrɔ, olu man teli ka sara sɔrɔ san 3 kɔnɔ fo n’u bɛ baara kɛ -baarakɛlaw- musaka caman suguw la.

Jago jɔnjɔnw minnu tɛ sabati:Ni jagokɛyɔrɔ dɔ bɛ ka gɛlɛya sɔrɔ baarakɛcogo jɔnjɔnw na, wariko siratigɛ la, walima sugu jɔyɔrɔfalen na, ESL tɛna o gɛlɛyaw ɲɛnabɔ. Jago ko jɔnjɔnw ɲɛnabɔ fɔlɔ.

Infrastructure legacy sans upgrade budget:Ni POS sitɛmu si bɛ san 7+ la ani ni sɛgɛsɛgɛliw tɛ se ka kɛ, ESL jɛli bɛna kɛ sugo ye walima a tɛna se ka kɛ dɔrɔn.

Jagofɛn-min sinsinnen don ni razɔri-dakun finmanw ye:Dɔrɔmɛ magasinsinw ni jigitigɛba feerelaw minnu bɛ baara kɛ ni 1-2% ye, tuma caman na, olu tɛ se ka nafa bɛrɛ sɔrɔ ESL nafaw la.

Jagokɛlaw minnu bɛ ka jateminɛ kɛ ka ɛntɛrinɛti kan fɛnw bilali sen kan, olu bɛ se ka fɛɛrɛ minnu fɔ sanfɛ, olu lajɛ.