Framing Effect: Mun na fɛn kelen bɛ feere ka ɲɛ ni daɲɛ suguya wɛrɛw ye

Cogo min na Nobɛl ka laadalabato sɔrɔlen-hakilila-jɔ-ko sariyasun bɛ se k’i ka feerelikɛyɔrɔ sɔngɔko fɛɛrɛ sɛmɛntiya-ani cogo min na ɛntɛrinɛti kan fɛnw bilayɔrɔ sɛbɛnw b’a to a ka baara kɛ waati yɛrɛ la.

Nɔnɔ tasa fila sigilen bɛ suguba kɔnɔ. Marka kelen, hakɛ kelen, sɔngɔ kelen. ESL taamasiyɛn kelen bɛ kalan"Tulu 20% bɛ a la".. Tɔɔ kelen bɛ kalan kɛ"80% tuluma-fura tɛ."

I bɛna jumɛn sugandi?

Mɔgɔ fanba bɛ "fat-free" minɛ k'a sɔrɔ u ma sigasiga. Nka sɛbɛn fila bɛɛ bɛ nɔnɔ kelen tigitigi ɲɛfɔ. Tumu kɛmɛsarada la mugan YE tulu kɛmɛsarada la biwɔɔrɔ- tɛ min na. Jatebla basigilen.

O daɲɛ fitinin yeli-ka bɔ "tulu bɛ a kɔnɔ" ka taa "tulu{1}}min tɛ"-b'i hakili bɛ fɛn dilannen tila cogo min na, o bɛ wuli pewu. Mɔgɔ b’a miiri ko kɛnɛya tɛ a la. Tɔɔ kelen bɛ i n’a fɔ sugandili hakilitigi.

Nin ye...framing effect (kalan kɛcogo) nɔ. Wa n’i bɛ feerekɛyɔrɔ la, o ye danfara ye fɛnw ni ɲɔgɔn cɛ minnu bɛ pan ka bɔ fɛnw bilayɔrɔw la ani fɛn minnu bɛ buguri lajɛ.

Nobɛl ka laadalata sɔrɔli

San 1981, hakililabaarakɛlaw Daniel Kahneman ni Amos Tversky ye ɲɛjirali dɔ jira lajɛdenw na bana jugu dɔ furakɛli kan. Tuma min na sugandiliw kɛra karamɔgɔya la ko "ka mɔgɔ 200 kisi", 72% ye sugandi lakananen sugandi. Tuma min na o sugandi kelenw tigitigiw kɛra karamɔgɔya la ko "400 bɛna sa", 78% y'a sugandi ka wasa kɛ.

Jatebla kelen. O kɔlɔlɔ kelenw de bɛ sɔrɔ. Desizɔn minnu bɛ ɲɔgɔn sɔsɔ.

O sɔrɔli in ye Kahneman ka Nobɛl ka laadalata sɔrɔ sɔrɔko la.

Mun na bɔnɛ bɛ mɔgɔ minɛ kosɛbɛ ka tɛmɛ tɔnɔ sɔrɔli kan

Suguda la, .bɔnɛ bɛ mɔgɔ dusu tiɲɛ ka tɛmɛ tɔnɔ sɔrɔli kan. Ni i ye fɛn dɔ sɔrɔ, o ye jigitigɛ dɔrɔn ye-a ka di, nka i bɛ ɲinɛ. Ni i bɔnɛna fɛn dɔ la, o ye i yɛrɛ ka wari ye, i yɛrɛ ka sababu bɛ taama ka taa.

Aw bɛ taama ka don suguba o suguba kɔnɔ ani ka a lajɛ min bɛ kɛ. Fɛn kuraw yɔrɔ la, sannikɛlaw bɛ ɲɔgɔn lajɛ fɛnw lamini na ni taamasiyɛnw ye minnu bɛ yeelen bɔ "Waati dantigɛlen - Lɛrɛ 2 labanw" walima "Lɛrɛ 5 dɔrɔn tora." O fɛnw bɛ wuli ka don wotoro kɔnɔ miniti damadɔ kɔnɔ. O waati kelen na, finiw nɔngɔn na, fɛnw bilayɔrɔ minnu tɔgɔ ye ko "Great Value" walima "Super Savings", olu sigilen bɛ u fanba la, u tɛ jate, ni kiliyanw bɛ ka fɛnw lajɛ k’a sɔrɔ u ma fɛn kɛ, ka taama ka taa ni bololankolon ye-.

Danfara min bɛ u ni ɲɔgɔn cɛ wa? Kalansen kelen bɛ siran bila mɔgɔ la ka bɔnɛ. Tɔɔ kelen bɛ layidu ta dɔrɔn ko a bɛna tɔnɔ sɔrɔ.

Bɔnɛ kɔniya fanga ka bon ni tɔnɔ sɔrɔli dusu ye siɲɛ 2-2,5. "Missing out" bɛ wale caman lawuli ka tɛmɛ "betting a deal" kan.

Nin kɔrɔ ye min ye i ka sɔngɔko sɛbɛnw na

Fɛn minnu sɔngɔ ye kelen ye, olu feereli tɛ kelen ye kosɛbɛ, ka da i ka u ɲɛfɔcogo dɔrɔn kan.

Bolo saniyalan: Fɛn kelen, Maana danfaralen

O kuma fla bɛɛ ye kelen ye jatebɔ siratigɛ la. Nka "a bɛ 99% faga" b'a to i b'a ye ko i lakananen don. "1% survive" b'a to i b'i yɛrɛ ɲininka n'o 1% bɛna i bana.

$100 Jigitigɛ sariya

A $30 ka kamisɔn?"50% ka bɔ".bɛ "Save $15" gosi.
Ɔridinatɛri min bɛ $1000 na?"Aw ka $200 mara".bɛ "20% off" gosi.

Sugunɛ bɛ jaabi di jateden o jate maa bɛ dusukunnataw sɔrɔka bon kosɛbɛ. AniElektɔriki Etajɛriw, i bɛ se ka wuli o yɔrɔnin bɛɛ kɛmɛsarada la ni dɔrɔmɛ jiracogo cɛ ka da sɔngɔ hakɛ kan-klik kelen kan kɔkanna na, i ka magan kɔnɔ taamasiyɛn bɛɛ bɛ ladamu segin kɔnɔ.

Mun na fɛn minnu bɛ "Waati dantigɛlen" ESL taamasiyɛnw kɔrɔ, olu bɛ feere joona

Aw ye fɛnw kɔlɔsi minnu bɛ pan ka bɔ fɛnw bilayɔrɔw la aw ka sigida suguba kɔnɔ wa? Aw ye ESL taamasiyɛnw lajɛ. A bɛ se ka fɔ ko u bɛ kɔrɔtɔko cikanw jira tuma bɛɛ:

"San laban-bɛ ban bi su in na".bɛ baara kɛ ka tɛmɛ o kan"Koba don bi!"

"3 dɔrɔn de tora stock la".bɛ baara kɛ ka tɛmɛ o kan"San sisan ka wari mara".

Ni ESL sitɛmuw sirilen bɛ i ka fɛnmarayɔrɔw kunnafonidilan na, o bɔnɛ-kalansen cikanw bɛ wuli u yɛrɛma:

Stock > 100 ye:"Ferekɛla ɲuman - 5,000+ feerela nin kalo in na" jira (sosiyali dalilu)

Stock < 20 ye:A jira "[X] dɔrɔn de tora - feereli teliya la" (dɛsɛ sababu)

Stock < 5: Bamako, Mali.Display "A bɛ ɲini ka ban!" + LED flash alert (kɔrɔtɔko maksimali) .

Bololabaarakɛlaw ka sɛgɛsɛgɛli tɛ kɛ. Tag kɔrɔlenw tɛ yen. Sistɛmu bɛ waati lakika-waati jatebɔ kunnafoniw sama ani ka framew sɛgɛsɛgɛ waati min na stock hakɛw bɛ Changé. Dɛsɛ cikan bɛ bɔ dɔrɔn ni a ye tiɲɛ ye tiɲɛ na-wa a bɛ tunun a yɛrɛma ni restocking kɛra.

Waati-Basigilen karamɔgɔya sɛgɛsɛgɛli

Tile waati danfaralenw bɛ wele bila karamɔgɔ suguya wɛrɛw ma. Sɔgɔmadafɛ taamakɛla ni wulada fɛ navigatɛri hakilinaw tɛ kelen ye pewu-wa u bɛ cikanw jaabi pewu.

Ni ESL ka jiracogo bolodalen ye, o sɛgɛsɛgɛliw bɛ kɛ u yɛrɛma:

Aw b’a sigi siɲɛ kelen ɲɛnabɔli siratigɛ la. Tag bɛɛ min bɛ siraba bɛɛ kɔnɔ, o bɛ wuli waati kelen na waati latigɛlen na. Baarakɛlaw si tɛ taama duguma. Bololabaara fili si tɛ yen. Cogoyaw minnu ma tiɲɛ.

Ka ɲɛsin -sirako laseli yɔrɔw ma,LCD nizɛri ɛkranwamplify the effect further-videyo kɔnɔkow fangama minnu bɛ jatebɔ waatiw jira, flash feereli animations, ani waati lakika-waati "X mɔgɔw bɛ nin lajɛ" sosiyete dalilu min b'a jira ko taamasiyɛn jɔlenw tɛ se ka di dɔrɔn.

Ni Framing Negatif ye se sɔrɔ

Kɛnɛya-sannikɛlaw fɛ, sannikɛlaw ka dusudon yeka i yɛrɛ tanga farati ma, ka nafa sɔrɔ : 1 .

Kɛnɛyako dɔnbaga-kilisi tɛ sanni kɛ tɔnɔ kama-u bɛ sanni kɛ walasa u kana fɛn juguw don u fari la. ESL taamasiyɛn minnu bɛ furakɛlisow ni kɛnɛyasow kɔnɔ minnu bɛ "Paraben-Free" walima "No Artificial Colors" jira, olu bɛ baara kɛ ka tɛmɛ tuma bɛɛ cikanw kan minnu sinsinnen bɛ fɛnw kan.

Abonnés (abonnenw) sɔngɔko

San o san tɔndenw hakɛ: $1200/san ni "$3.29 dɔrɔn/tile".

O sɔngɔ kelen. Hakilila min tɛ kelen ye fewu. Ni aw ye wariba tila ka kɛ don o don musaka misɛnninw ye, o b’a to u bɛ kɛ fɛn fitininw ye. ESL ekran minnu bɛ ɛntɛrinɛti feereyɔrɔw la minnu bɛ "$27/kalo" jira sanni ka kɛ "$648" ye, olu bɛ navigatɔrɔw bɛ sigasiga ka kɛ sannikɛlaw ye.

Ka ko juguw tigɛli kɛ fɛn ɲumanw ye

Fɛn minnu bɛ -dafalen kɛrɛfɛ, olu bɛ gɛlɛya dɔ lase karamɔgɔya ma. "Expiring soon" mankan bɛ fɔ ko jugu. Nka i k’a labɛn kokura:

ESL bɛ nin waati-sensitive switchw kɛ yɔrɔnin kelen ani otomatiki ye. Aw ye aw ka fɛnmaracogo sitɛmu ka waati tɛmɛnen kunnafoniw siri ɲɔgɔn na walasa ka taamasiyɛnw jigincogo ɲɛtaalenw daminɛ: 20% dɔgɔyali tile 3 bɔli la, 40% bɔli tile 1 bɔli la-b’a bɛɛ ladamuni k’a sɔrɔ baarakɛla kelen ma maga taamasiyɛn dɔ la.

LCD ɛkranw bɛ labanyɔrɔw labɛ se ka nin ta ka taa ɲɛ ni "Flash Sale" jatebɔ ɲɛnamaw ye minnu bɛ kɔrɔtɔko lakika lawuli, ka fɛn tiɲɛnenw kɛrɛfɛ- tigɛli kɛ feereli teliyaba ye.

Ni Framing tɛ baara kɛ

Framing effect tɛ magic ye. A bɛ barika dɔgɔya kosɛbɛ ni:

Sanni minnu bɛ kɛ ka caya-Stakew: Ka mobili walima so san? Kunnafonidila bɛ hakililata cɛsiribaw don ani ka yeli kɛ karamɔgɔya fɛɛrɛw fɛ.

Sannikɛla ŋanaw: B2B sannifeere baarakɛlaw b'a dɔn ko "99% nafama" ani "1% dɛsɛ hakɛ" kɔrɔ ye kelen ye.

Lamini minnu bɛ kɛnɛ kan: Ni kiliyanw bɛ se ka karamɔgɔ fila bɛɛ ye waati kelen na, o nɔ bɛ ban.

Kalansenw ka jogoɲumanya

Framing (kalan) fanga ka bon. O fanga bɛ na ni kunkanbaaraw ye.

Kalansenw kɛcogo ɲuman:

Kunnafoni lakikaw jirali cogoya wɛrɛw la ("80% lean"="20% fat"=fila bɛɛ ye tiɲɛ ye)

Nafa lakikaw jirali, kiliyanw b’u janto minnu na

Baara kɛli ni dɛsɛ cikanw ye dɔrɔn ni fɛnmarataw ka dɔgɔ tiɲɛ na

Layini tigɛcogo:

Fake scarcity ("2 dɔrɔn de tora!" n'i ye 2000 sɔrɔ)

Nafa minnu tɛ yen, olu jirali

Jamanaden minnu ka dɔgɔ, olu sɛgɛsɛgɛli

Ethical framing bɛ baara kɛfisawaati jan-waati. Kunnafonidila minnu b’a miiri ko u lafilila, olu tɛ segin. Ni ESL sirilen don fɛnmarayɔrɔ kunnafoniw lakikaw la, i ka dɛsɛko fɔlenw bɛ tiɲɛ tuma bɛɛ-ka dannaya sabati ka sɔrɔ ka feereli ɲɛminɛ.

Siɲɛ wɛrɛ n’i ye fɛn dɔ ye min bɛ pan ka bɔ suguba kɔnɔ, i k’a ka ESL taamasiyɛn lajɛ. Cikan nafa ka bon i n’a fɔ a sɔngɔ.

Aw ye aw yɛrɛ ɲininka:Yala ne b’a fɔ kiliyanw ye u bɛna min SƆRƆ, walima u bɛ se ka min TUN?

Framing effect (kalan kɛcogo) sɛgɛsɛgɛra kabini san tan caman. Min ye ko kura ye, o ye fɛɛrɛ ye min b’a kɛ ka kɛɲɛ ni sɛgɛsɛgɛli ye-ka karamɔgɔya caman ɲɔgɔn falen-falen tile waati fɛ, ka kɛɲɛ ni fɛnmarayɔrɔw hakɛ ye, ka kɛɲɛ ni fɛn dilannenw suguya ye, o bɛɛ bɛ bɔ ɲɛnabɔli dakun kelen na.

Aw ye Framing Science bila baara la

LEGOYO ka labeli électronique étagères ani écrans numériques LCDka infrastructure di aw ma walasa ka frame-based pricing strategies waleya:

Klik-klik kelen magan-wide updates: Aw bɛ taamasiyɛn bɛɛ Changer segin kɔnɔ, aw kana lɛrɛ caman Changer

Kalansenw sɛgɛsɛgɛli bolodalen: Aw bɛ sɔgɔma/wula/wula jiracogo fɛɛrɛw sigi minnu bɛ boli u yɛrɛma

Inventory-ye cikanw daminɛ: Jɛɲɔgɔnya kɛ ni i ka stock data ye waati dɛsɛ frames lakikaw kama

A/B sɛgɛsɛgɛli seko: Aw bɛ karamɔgɔ suguya wɛrɛw boli yɔrɔw la, ka min bɛ baara kɛ tiɲɛ na, o suman

LCD kɔnɔko dinamiki: Jatebɔ waatiw, flash sale ani mations, wideyow laseli kɛyɔrɔw la minnu ka bon-sirako yɔrɔw la

 

Layini min bɛ kɛ ka fɛnw dilan

E-ink Elektɔriki Etajɛri Labels(2,66" ka se 7,3" ma)

ka ɲɛsin sɔngɔko jɔnjɔnw ma

LCD Nizɛri sɔngɔko Écrans(10,1" ani 15,6", kelen & fila-kɛrɛfɛ)

ka ɲɛsin laseli labanw ma ani fɛnw jiracogo ma

LCD jiralan minnu bɛ kɛnɛya

ka ɲɛsin fɛn dilannenw jiracogo ɲumanw ma

Kiosk Solutions Interactifs (Jɛɲɔgɔnya Kiosk Solutions).

ka ɲɛsin kiliyan yɛrɛ-baarakɛcogo ni jɛkafɔ ma

Frame min ka fisa, o ye i ye min kɔrɔbɔ. ESL bɛ kɛ sababu ye ka sɛgɛsɛgɛli kɛ.