Jaabi teliya la:Ɔwɔ - ɛntɛrinɛti kan etajɛri sɛbɛnw bɛ sɔngɔko fangama kɛ fɛɛrɛko siratigɛ la maganw kɔnɔ farikoloma. Nka dalilu minnu bɛ yen sisan, olu b’a jira ko Ameriki dumunifeerelaw tɛ baara kɛ n’u ye sɔngɔ jiginni kama. San 2025 UC San Diego ka sɛgɛsɛgɛli min kɛra ka fɛn dilannenw kɔlɔsili miliyɔn 180 sɛgɛsɛgɛ, o ma sɔrɔ sɔngɔ jiginni lakika-waati la ESL bilali kɔfɛ. Baara fɔlɔ minnu bɛ kɛ bi, olu ye markdown automation ye fɛn tiɲɛnenw na, sɔngɔko tiɲɛni ɲɛnabɔli, baarakɛlaw musaka dɔgɔyali, ani omnichannel sɔngɔ bɛnkan.
Elektɔriki ka fɛnw bilayɔrɔw ani sɔngɔko fangama: Mun na nin sɔsɔli in nafa ka bon sisan
Dumunifeerelaw minnu bɛ Ameriki jamana bɛɛ la, olu bɛ ka papiye sɔngɔ sɛbɛnw bila ɛntɛrinɛti kan fɛnw bilayɔrɔw nɔ na, teliya la, mɔgɔ si tun ma min fɔ a san duuru ye nin ye. Zuwɛnkalo san 2024, Walmart y’a jira ko a b’a fɛ ka ESLw bila senkan magan 2300 kɔnɔ; o san desanburukalo la, sosiyete in y’a ka VusionGroup baarakɛɲɔgɔnya janya ka tɛmɛ miliyari kelen kan walasa ka Ameriki yɔrɔ 4600 bɛɛ lajɛlen dafa (Walmart Corporate, Zuwɛnkalo san 2024). Kroger, Whole Foods ani Amazon Fresh fana y’u sigi sen kan. Wa ɲininkali min bɛ to ka bɔ kɛnɛ kan - sariyasunbatigiw fɛ, feerekɛlaw lafasa jɛkuluw fɛ, ani feerekɛlaw fɛ minnu b’u yɛrɛ ka baarakɛcogo jateminɛ -, o ye ko ɛntɛrinɛti kan fɛnw bilali sɛbɛnw bɛ da wuli sɔngɔko fangamaw kama maganw kɔnɔ minnu ye fɛn ye.
Jaabi surun ye ɔwɔ ye, fɛɛrɛ in bɛ farikolo barika bɔ. Jaabi janyalen nafa ka bon kosɛbɛ : sɔngɔko fangama sugu jumɛn, cogoya jumɛnw na, ani n’a bɛ nafa don tiɲɛ na nɔnɔ sanbaga la tarata wulada fɛ.
Elektɔriki Etajɛriw bɛ min kɛ tiɲɛ na - ani u tɛ min kɛ
Elektɔriki tabali taamasiyɛn ye nizɛri jiralan fitinin ye - min ka teli ka baara kɛ ni E-enki fɛɛrɛ ye - min bɛ sigi papiye taamasiyɛn tun bɛ sigi yɔrɔ min na. NinnuE-ink ɛntɛrinɛti tabali labeliwka ɲɔgɔndan kɛ ni telefɔni ye ni sɔngɔko siratigɛ la, a ka c’a la, Bluetooth Low Energy 5.0 walima RF protocoles propriétaires fɛ. Ni sɔngɔko jɛkulu mɔgɔ dɔ ye sɔngɔ dɔ kura ye kɔfɛ-ban sitɛmu kɔnɔ, fɛn caman Changement bɛ gɛlɛya ka taa shelf la a yɛrɛma. Sɛbɛnni tɛ kɛ. Taama siraw tɛ yen ni labeli marifa ye.
Butigi min bɛ fɛn 120.000 ni kɔ ta - Walmart ka yɔrɔ kelen-kelen bɛɛ hakɛ - o jiginni nafa ka bon kosɛbɛ. Bololabaara sɔngɔ caman yeli o hakɛ la, o bɛ baara lɛrɛ kɛmɛ caman ta dɔgɔkun o dɔgɔkun. Industri-jateminɛ jɔnjɔn ye ko papiye-sɔngɔko bɛ fili hakɛ 5% fo 10% ta shelf ni register cɛ (ABI Research, 2024). ESLw bɛ o hakɛ gɛrɛ zeru la.
Nka ESL ka fɛnɲɛnɛma-minɛnw tɛ fɛn wɛrɛ ye. A tɛ sɔngɔko fɛɛrɛ kɛrɛnkɛrɛnnen dɔ wajibiya i n’a fɔ jatebɔsɛbɛn bɛ baarakɛnafolo kɛrɛnkɛrɛnnen dɔ wajibiya cogo min na. A bɛ masinko gɛlɛya bɔ yen min tun bɛ biriki-ni-bɔgɔdaga magasinsinw datugu dɔgɔkun sɔngɔko siratigɛ la. Fiyeerekɛlaw bɛ min sugandi ka kɛ ni o sɛgɛsɛgɛli ye - ani u bɛ garadilan minnu jɔ -, o de ye baro lakika daminɛ yɔrɔ ye.
Dynamic Pricing in Grocery is not Surge Pricing - Dalilu filɛ nin ye
Tuma min na Senatɔrɔ Elizabɛti Warɛn ani o kɔfɛ-Senatɛri Bob Casey ye sɛbɛn ci Kroger ɲɛmɔgɔba ma san 2024 Awirilikalo la, u ye lasɔmini kɛ ko nizɛri sɔngɔko taamasiyɛnw bɛ se ka kɛ sababu ye ka sɔngɔ wuli du kɔnɔ fɛn nafamaw kan - sɔngɔw ka wuli ka da tile waati kan, waati cogoya kan, walima ɲininiw jiginni kan. Uber ka sangaɲɔgɔnma in tun bɛ kɛ cogo jɛlen na ani min tun bɛ mɔgɔ jalaki.
Baarakɛsɛbɛn dɔ min bɔra san 2025, ɲininikɛlaw fɛ UC San Diego ka Rady School of Management ani UT Austin la, o ye o kuma kɔrɔbɔ k’a ɲɛsin a yɛrɛ ma. Robert Sanders, Ioannis Stamatopoulos ani Robert Bray (Northwestern Kellogg) ye fɛn dilannenw-dakun sɔngɔ kɔlɔsili miliyɔn 180 ni kɔ sɛgɛsɛgɛ ka kɔn ESL bilali ɲɛ ani a bilali kɔfɛ Ameriki dumunikɛyɔrɔw la. U ka sɔrɔ : dalilu si tɛ waati lakika-waati sɔngɔko jiginni na - seli waatiw la, nafolosɔrɔbaliya kalow la, a tɛ kɛ yɔrɔ si la kunnafonidilan kɔnɔ.
O sababu ye sigicogo ye. Dumunikɛyɔrɔ bɛ baara kɛ ni razɔri-yɔrɔ finmanw ye segi bɛɛ kɔnɔ, a tɛ baara kɛ ni fɛn kelen-kelenw ye. Suguba tɛ ji buteli kelen kɛ wari ye i n’a fɔ lotɛli bɛ so kelen sɔngɔ kɛ cogo min na. Ni buru sɔngɔ wulila nɛnɛba waati la, o bɛ se ka santimɛtɛrɛ damadɔ wɛrɛw sɔrɔ bi, ka du dɔ bɔnɛ pewu, min bɛ dɔrɔmɛ 200 musaka dɔgɔkun kɔnɔ. Stamatopoulos y’a fɔ k’a jɛya : dumunikɛyɔrɔw bɛ sɔrɔ sɔrɔ kantigiya kuntaalajan-kantigiya ni sɔrɔko dafalen-basikɛti fɛ.
Kroger ye Warren-Casey ka bataki jaabi k’a fɔ ko a tɛ sɔngɔ jiginni na, wa a ma deli ka a sen don sɔngɔko la, wa ko ESLw bɛ kɛ baarakɛcogo kunnafoniw kama ani taamasiyɛnw dɔgɔyali teliya la. Amazon ko ale ma labɛn si kɛ sɔngɔko caman na maganw farikolomaw kɔnɔ. Walmart SVP Greg Cathey y’a jira k’a jɛya: labeliw tɛna lɛrɛ-lɛrɛ-lɛrɛ sɔngɔ jiginniw lawuli.
ESL-Enabled Dynamic Pricing bɛ cogo min na tiɲɛ na waleyali la
Politiki kuma fɔlenw bɔ i la, ani sɔngɔko fɛɛrɛ minnu bɛ ESLw dɛmɛ dumuniko la, olu tɛ fosi bɔ sɔngɔko jiginni-sɔngɔko cogoyaw la, sariyasunbatigiw ye minnu ɲɛfɔ. U ye baarakɛcogo ɲɛtaa ye, e-jago ye baara kɛ ni minnu ye kabini san caman - sisan minnu bɛ se ka kɛ feerelikɛyɔrɔ farikoloma la.
Markdown Automation min bɛ se ka tiɲɛ
Nin ye baarakɛcogo ye min tɛ sɔsɔliba kɛ ani min bɛ nɔ bila teliya la. Baarakɛda min bɛ SKU tiɲɛnen 200 baara papiye taamasiyɛnw kɔrɔ, o bɛ taamasiyɛnw kɛ siɲɛ kelen - a ka c’a la sɔgɔma sanni waati ka ban - ani dɔrɔn ni jɛɲɔgɔn dɔ ye fɛn kelen-kelen bɛɛ kɔlɔsi ani ka segin ka - taamasiyɛn kɛ a bolo la. Ni ESLw sirilen don fɛnmarayɔrɔw ɲɛnabɔli la, sɔngɔko siratigɛ bɛ jigincogo otomatiki -jiginw daminɛ sanga 48, sanga 24 ani sanga 12 sanni u ka ban. Floor intervention si tun man kan ka kɛ. Erɔpu cakɛdaw i n’a fɔ Carrefour ani Auchan ye baara kɛ nin cogo in na kabini san caman; u ka kunnafoniw b’a jira ko dumuni tiɲɛni dɔgɔyara, a tɛ sɔngɔ wulilen jira.
Sɔngɔko ɲɔgɔndan min bɛ kɛ ni ɲɔgɔndan ye
Jagokɛyɔrɔ minnu na sɔngɔko sɛgɛsɛgɛli bɛ boli ka caya - buteliji, diaper, papier towels - feerekɛlaw mago bɛ ka jaabi di ɲɔgɔndankɛlaw ka taamaw ma joona. Ni papiye taamasiyɛnw bɛ yen, jaabi bɛ se ka dɔgɔkun kelen ta. Anibi E-enki sɔngɔko sɛbɛnwsirilen bɛ ɲɔgɔndan hakilijagabɔw la, sɔngɔko jɛkulu dɔ bɛ se ka ladilan lɛrɛ damadɔ kɔnɔ. O ye sɔngɔko fangama ye, nka a bɛ jigin fangama - ka sɔngɔw to ɲɔgɔndan na sanni k’u bonya.
Agility (Agilité) min bɛ kɛ ka mɔgɔw laseli kɛ
Flash feereli, waati-danma-dafalenw, ani ko kɛlenw-laɲiniw bɛ kɛ baarakɛcogo la tiɲɛ ye ni waleyali tɛ bololabaara tile fila wajibiya. Fiyeerekɛla min bɛ dɔgɔkun laban grilling promotion daminɛ, o bɛ se k’a gɛrɛ magan bɛɛ la juma sɔgɔma, k’a sama jumadon ni taamasiyɛn tolen si tɛ yen min bɛ ɲagami don sɛbɛnnikɛlan na.
Omnichannel Sɔngɔko bɛnkan
Kunnafonidila ka ŋunanko min bɛ to senna bi dumunikɛyɔrɔw la, o dɔ ye sɔngɔ bɛnbaliya ye - app ko $3.49, shelf ko $3.79.Walmart ka ESL labɛnnia dabɔra a yɔrɔ dɔ la walasa ka nin gɛlɛya in ɲɛnabɔ tigitigi: ni in-magasin sɔngɔw bɛ kuraya o cogo kelen na min bɛ ɛntɛrinɛti sɔngɔko ɲɛminɛ, danfara bɛ tunun. O ye dannaya-sigi-yɔrɔ ye, a tɛ gouging mechanism ye.
Kɔrɔfɔlaw bɛ siran min ɲɛ vs. Dalilu bɛ min jira
| Hanminanko | Kɔrɔfɔlaw bɛ siran min ɲɛ | Dalilu minnu bɛ yen sisan, olu bɛ min jira |
|---|---|---|
| Waati lakika-waati sɔngɔ jiginni | Sanni sɔngɔ jiginni fɛn nafamaw kan ɲinini caman kɛtuma na | UC San Diego ka sɛgɛsɛgɛli (2025): dalilu si tɛ sɔngɔ jiginni na 180M+ kɔlɔsiliw la |
| Baarakɛcogo fɔlɔ baarakɛcogo | Sɔngɔw jiginni tuma caman walasa ka margin bɔ | Markdown teliya la perishables kan, tiɲɛni sɔrɔli, promotion teliya |
| Kunnafoni minnu bɛ sɔrɔ kiliyanw fɛ | Sɔngɔ gouging ani transparence dɔgɔyali | Shelf-to-register danfara minnu ka dɔgɔ, bɛnkan ɲuman bɛ sɔrɔ siraw bɛɛ kɔnɔ |
| Farati min bɛ sɔrɔ sariyaw la | Fɛnɲɛnɛmako ka kan ka bali (a jirala AZ, RI, ME kɔnɔ) . | Ɲininikɛlaw ni feerekɛlaw b’a fɔ ko dankarili bɛ gɛlɛya dɔ ɲɛnabɔ min ma kɛ |
Fɛnɲɛnɛmako min bɛ waati lakika-Waati ESL sɔngɔ sɛmɛntiyalenw kɔfɛ
E-ink bɛ - o kuran-fɛɛrɛ kelen jira Kindle kalanbagaw kɔnɔ - bɛ fanga ta dɔrɔn ekran labɛnni waati. Tag danmadɔ bɛ san duuru kɛ warijɛ-seli batiri kan ni fɛn kura kelen fo saba ye don o don, o bɛ kɛ sababu ye ka -dafalenba kɛ taamasiyɛn ba tan ni tan kɔnɔ magan kelen kɔnɔ.
Kumaɲɔgɔnya bɛ tɛmɛ BLE 5.0 basigiyɔrɔw fɛ minnu sigilen bɛ magan bɛɛ kɔnɔ. Sɔngɔko kura dɔ bɛ jɛnsɛn ka bɔ cɛmancɛ-sɛrɛkili la o telewisɔnw fɛ ka taa taamasiyɛn kelen-kelen bɛɛ la, ni magan dafalen-lakurayali waatiw bɛ daminɛ segin na ka se miniti damadɔ ma. ESL infɔrɔmasiko bɛ jɛ ni ERP ni POS sitɛmu kɔrɔw ye APIw walima kunnafonidilanw bɔli fɛ - o layini kelen na, feerekɛlaw bɛ sɔngɔko sariyaw jɔ yɔrɔ min na, taamasiyɛnw jigincogo, ani fɛnw laseli kalandriya. Fɛɛrɛ o fɛɛrɛ ka ɲɛtaa bɛ bɔ feerekɛla ka kunnafonidilanw na, a tɛ bɔ labeliw yɛrɛ la.
Erɔpu sugu bɛ min fɔ Ameriki feerekɛlaw ye
Ameriki bɛ Erɔpu kɔfɛ ESL tali la ni san damadɔ ye. Cakɛda minnu bɛ Auchan, Carrefour ani Aldi la, olu ye ɛntɛrinɛti kan fɛnw bilayɔrɔw la Erɔpu yɔrɔ ba caman kɔnɔ, wa taamasiyɛnw b’a jira ko ESL minnu bɛ kɛ fɔlɔ nɔgɔw dɔgɔyali kama, baarakɛcogo ɲuman, ani fɛnw laseli teliya la - minnu tɛ sɔngɔ jiginni jugu ye.
ƝɛmɔgɔyaESL dilannikɛlaw i n’a fɔ SES-imagotag, SoluM, ani Priceru y’u ka jɔyɔrɔw jɔ o baarakɛcogo ninnu lamini na, ni porogaramuw ye minnu bɛ sinsin cɛmancɛ kɔlɔsili kan, sariya labatoli nɔfɛtaama, ani magan caman-maganw bɛnkan kan. O bɛɛ n’a ta, feerekɛlaw ka faamuyali bɛ to gɛlɛya ye. Forbes ka sɛgɛsɛgɛli dɔ y’a jira ko Ameriki feerekɛlaw 52% bɛ sɔngɔko fangama ni gouging cɛsiri, k’a sɔrɔ 34% dɔrɔn de b’a ye ko nafa bɛ se ka sɔrɔ a la (Forbes, Sɛtanburukalo 2024). Feerekɛlaw minnu bɛ ESLw bila sen kan, olu tɛ se ka o danfara in jate.
Deployment Checklist for Feerekɛlaw minnu bɛ ESLw jateminɛ
Feerekɛlaw fɛ minnu bɛ ɛntɛrinɛti kan fɛnw bilali jateminɛ, sɔngɔko seko fangama ye tiɲɛ na filanan ye baarakɛcogo jɔnjɔnw na. Fɛnɲɛnɛma in bɛ a yɛrɛ sara baarakɛlaw marali fɛ ani sɔngɔko tiɲɛni fɛ kabini waati jan sanni fɛɛrɛ kɔrɔlen si ka don ja kɔnɔ. Nin ye latigɛ kɛcogo ɲuman ye:
A daminɛ ni piloti ye min sinsinnen don a kan.Pick a high-turnover category - perishables ani nɔnɔw ye natural fits ye. Sira kelen min bɛ magan fila walima saba kɔnɔ, o bɛ kunnafonidilan caman di walasa ka jɛkafɔ sabati ani ka baarakɛlaw ka bolomafara hakɛ jateminɛ k’a sɔrɔ i ma damatɛmɛ.
Aw bɛ sistɛmu jɛ-ka-baara sabati joona.ESL kunnafoniw bɛ bɔ i ka ERP walima POS la. Ni i ka feerekɛyɔrɔ porogaramuw bɛ ni ɲɔgɔndanw ye minnu jɔra ka kɔn, a sigili ka nɔgɔn. Ladamuni siratigɛw bɛ se ka mago don yiriwali baara la dɔgɔkun naani fo dɔgɔkun seegin kɔnɔ.
Hardware sugandi ka kɛɲɛ ni baarakɛcogo ye. LCD nizɛri sɔngɔko ekranwsuit endcaps ani promotional hotspots yɔrɔ minnu na videyo ni kulɛri nafa ka bon. Standard E-ink labels - 2.66 inch fo 7,3 inch - bɛ shelf-edge sɔngɔko fanba ɲɛnabɔ.
Aw bɛ sɔngɔko ɲɛnabɔli jɔ sani aw ka sɛgɛsɛgɛli kɛ.A ɲɛfɔ kulu minnu bɛ sira di sɔngɔ caman caman cili ma otomatiki la ani siɲɛ jumɛn. Aw bɛ markdown duguma ni sanfɛlanw sigi. Sariyaw sɛbɛn walasa sɔngɔko, maganw baarakɛcogo ani sariya labatoli jɛkuluw ka tulonkɛ gafe kelen kɛ.
Kumaɲɔgɔnya kɛ ni kiliyanw ye ka ɲɛ.A ɲɛfɔ ko nizɛri labeliw bɛ kɛ sababu ye ka fɛnw sɔngɔ dɔgɔya joona ani ka sɔngɔw tiɲɛ. In-magasin taamasiyɛnw, jɛɲɔgɔnya kumayɔrɔw, ani siti Ɲininkaliw ɲɛw bɛɛ bɛ dɛmɛ ka faamuyali danfara datugu.
Takeaways (Takeaways) kunbabaw
ESLw bɛ sɔngɔko fangama kɛ fɛɛrɛko siratigɛ la- nka a bɛ se ka kɛ, o kɔrɔ tɛ ko a tɛ se ka bali walima ko a bɛ kojugu kɛ. Fɛɛrɛ in bɛ papiye taamasiyɛnw farikolo gɛlɛya bɔ yen; sɔngɔko fɛɛrɛ ye feerekɛla ka sugandili ye.
Dalilu dafalen si tɛ sɔngɔko siranba in sinsin.Kalan min ka gɛlɛn kosɛbɛ fo ka na se bi ma - 180 kɔlɔsili miliyɔn caman kɛra Ameriki dumunikɛyɔrɔw bɛɛ la -, o ma sɔngɔ jiginni si sɔrɔ ESL bilali kɔfɛ.
ROI fɔlɔ bɛ bɔ baarakɛcogo la, a tɛ bɔ sɔngɔko binkanni na.Baarakɛlaw ka bolomafara, sɔngɔko tiɲɛni, markdown automation, ani omnichannel consistency ye nafaw ye minnu sɛgɛsɛgɛra.
Mɔgɔ minnu bɛ fɛnw san, olu ka faamuyali nafa ka bon.Ameriki sannikɛlaw tilancɛ ni kɔ bɛ sɔngɔko fangama ni gouging (gouging) fara ɲɔgɔn kan. Kɛnɛya ni kumaɲɔgɔnya tɛ kɛ i yɛrɛ sago ye.
Erɔpu bɛ ɲɛjirali nafama dɔ di.San caman kɛli ESL camanba-labɔli la Erɔpu dumunifeere cakɛdaw kɔnɔ, o ma kɛ sababu ye ka Ameriki kɔrɔfɔlaw ka fɔ la.
Ka ɲɛsin feerekɛlaw ma minnu bɛ u ka...ɛntɛrinɛti kan etajɛri labeli bilali fɛɛrɛ, misali min bɛ bɔ mɔgɔ fɔlɔw la, o bɛ bɛn : ka ɲɛminɛ ni baarakɛcogo ɲuman ye, ka dannaya sabati jɛlenya fɛ, ani ka sɔngɔko sekow bila ka bonya ni i ka kunnafonidilanw ni marako bɛ kɔgɔ.
Ɲininkali minnu bɛ kɛ tuma caman na
J: Yala ɛntɛrinɛti kan fɛnw bɛ se ka sɔngɔw Changer o yɔrɔnin bɛɛ wa?
A: Ni sɔngɔko kura dɔ gɛrɛla ka bɔ santiri sitɛmu kɔnɔ, taamasiyɛnw bɛ segin u cogo kɔrɔ la segin damadɔ kɔnɔ fo miniti damadɔ kɔnɔ. Nka, dumunifeerelaw fanba bɛ sɔngɔw sɛmɛntiya don o don walima dɔgɔkun o dɔgɔkun cadence kɔnɔ, a tɛ kɛ waati yɛrɛ la.
J: Yala dumunikɛyɔrɔw bɛ baara kɛ ni ESLw ye sɔngɔ jiginni kama wa?
A: Sisan daliluw b’a fɔ ko ayi. San 2025 UC San Diego ka sɛgɛsɛgɛli y’a jira ko sɔngɔ jiginni-sɔngɔko kɛcogo si ma sɔrɔ Ameriki dumunikɛyɔrɔw la minnu bɛ ni ESLw ye. Walmart, Kroger ani Amazon y’a jira foroba la k’u tɛ baara kɛ ni o fɛɛrɛ in ye nin cogo in na.
J: Yala ɛntɛrinɛti kan fɛnw bilali sɛbɛnw bɛ sariya kɔnɔ Ameriki wa?
A: Ɔwɔ. Sariya minnu bɛ dan sigi u la, olu donna Arizona, Rhode Island ani Maine, nka kabini san 2026 daminɛ na, jamana si ma dan sigi.
J: Nafa belebele jumɛnw bɛ sɔrɔ ɛntɛrinɛti kan etajɛriw la?
A: Sɔngɔko tiɲɛni (ka fili hakɛ 5–10% bɔ min bɛ sɔrɔ papiye taamasiyɛnw na), baarakɛlaw marali, fɛnw laseli teliya la, fɛnw sɔngɔ dɔgɔyali otomatiki la minnu bɛ se ka tiɲɛ, ani ɛntɛrinɛti-ka -magasin kɔnɔ sɔngɔ bɛnkan.
J: ESLw bɛ don ɲɔgɔn na cogo di ni feerelikɛyɔrɔw ye minnu bɛ sen na?
A: APIw fɛ, kunnafonidilanw filɛli fɛ, walima dosiyew bɔli fɛ minnu bɛ tali kɛ ERP ni POS platformw la. A ka c’a la, feerekɛyɔrɔ porogaramubaw bɛ ɲɔgɔndanw di minnu jɔra ka kɔn-.
Sosow (Sɔrɔyɔrɔw).
- Walmart Corporate Newsroom, "Teknoloji kura, sɔrɔ ɲumanw: Nizɛri tabali sɛbɛnw ye se sɔrɔli ye kiliyanw ni jɛɲɔgɔnw bolo," Zuwɛnkalo san 2024
- Sanders, R., Stamatopoulos, I., Bray, R., "Elektroniki fɛnw bilayɔrɔw ma kɛ sababu ye ka sɔngɔ wuli Ameriki dumunifeerelaw la, hali ni sariyasunba haminanko bɛ yen," UC San Diego Rady School of Management baarakɛsɛbɛn, san 2025
- Warren, E. ani Casey, B., Sɛbɛn min cilen bɛ Kroger ɲɛmɔgɔba Rodney McMullen ma ka ɲɛsin ɛntɛrinɛti kan fɛnw bilayɔrɔw ma ani sɔngɔ jiginni, Awirilikalo san 2024
- Forbes, "Walmart, Kroger ani Whole Foods bɛ baara kɛ ni nizɛri sɔngɔko ye - Kunnafonidila ka kan ka min dɔn," Sɛtanburukalo san 2024
- ABI Research, "Fɛɛrɛbɔlaw ka gafe min bɛ tali kɛ ɛntɛrinɛti kan, san 2024
- Revionics / Aptos, "Pricing dynamique avec labels électroniques et prix optimisation," ka tɔnɔ nafa sɔrɔli 33% jira ka bɔ ESL + AI optimisation faralen ɲɔgɔn kan
